August 29, 2013 by
Photography by Bill Sitzmann

When it comes to her work attire, Sharon Hyer, 53, is strictly business. But in no way does this mean the 20-year financial services veteran is ‘bearish’ on style.

“My office style is traditional,” says Hyer, vice president of Great Western Investment Center at Great Western Bank. “My goal is to keep my wardrobe simple and classic. Varieties of navy, gray, and black suits are my preference.” Von Maur is one of her favorite destinations for her high-end, elegant suits.

“I am not comfortable with ‘business casual.’ I don’t think I have ever worn short sleeves to the office,” says Hyer. “My customers expect me to be at the top of my game all the time. And I have found that if I stay polished in appearance, my mind stays sharp.”

Hyer does dress down on weekends, however. Though like her business attire, her casualwear is also well-coordinated with accessories. Form-fitting knits show off her great figure.

Hyer admits she requires a bit of mentoring when it comes to putting together fashion ensembles. “I have found a great little boutique called SKYZ [at The Shops of Legacy], where the owner actually helps me choose a modern blouse and jewelry to make my look polished. She can help me transform a classic day ensemble into a stylish outfit for an evening charity event (of which Hyer attends many).

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“We all have areas in which we excel. I’ll stick with making money grow, and Shelley at SKYZ can keep me looking great!” Hyer jokes.

The borderline workaholic—“My family has threatened to conduct a work ‘intervention’”—and self-professed financial news junkie says her passion is building relationships with clients and helping them achieve their financial goals. Taking good care of herself is one way she’s able to keep up her frenetic pace and her look so fresh.

“At my age, it’s essential my daily beauty routine revolves around moisturizing.” In addition to cleansing with Cetaphil and daily use of Estée Lauder moisturizer, she runs a cool-mist humidifier in her bedroom at night. “I always wear sun protector, but I do get a spray tan once in a while. And I get my nails done professionally, probably because it is the only time I sit and do absolutely nothing.”

She also eats extremely healthy—“no fried foods, and I bring an apple or orange to work and eat a hard-boiled egg and peanut butter toast every morning…yes, every single day!”

To stay fit, Hyer also walks a lot, does some weight-training at home, and enjoys doing yard work for exercise. “I’m blessed genetically…I’ve been the same size as long as I can remember. But make no mistake, if my clothes fit tight, I hit the gym. I invest money in quality suits and have no intention of going up a size.”

Hyer’s got ’em both—beauty and brains. And that’s a big part of her appeal. “When I go to the office, I pop up the hair for a look of elegance and sophistication. I don’t believe it’s wrong to want to look both pretty and smart.”