Johnny Rodgers turned 65 this year. He looks great. The 1972 Heisman Trophy winner and Husker football legend is also busy. He likes it that way.
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โWell, I think that retiring, to me, is being in the position to do the things you want to do. I donโt think that retiring is getting somewhere and doing nothing,โ Rodgers says. He then adds with a chuckle: โThe law of use says, โIf you donโt use it, you lose it.โ And Iโve found that a lot of people, as soon as they retire and start doing nothing, they die.โ
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Rodgers is far from retiredโฆand heโs aiming to live to age 100. He works as vice president of new business development for the U.S. and Canada at Rural Media Group Inc., which operates both RFD-TV (the huge rural-focused television network) and Rural Radio on SiriusXM. He also recently published a book and audio book, titled, Ten Minutes of Insanity. The self-help book and audiobook provide insights into moments when a person can โmess themselves upโ or โset themselves up.โ Rodgers speaks from youthful personal experience coupled with an older manโs perspective.
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Referring back to his college years, a โmess yourself upโ situation is โlike the gas station fiasco that I was involved with,โ he says. The opposite, positive kind of moment is โlike the punt return against Oklahoma. Youโve got to be pretty insane to stand back there and wait for them to come.โ He adds that each scenario โpresents dramatic results, just in a different way.โ
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Rodgers has a website in the works (which should be live this fall) aimed at providing help and perspective to business leaders, entrepreneurs, and athletes. โWhat I really want to do is to help athletesโprofessional athletes of football, basketball, baseball, all of themโtransition from sports to public speaking,โ he says. โAnd to be able to set up mechanisms for them to be able to tell their stories.โ
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Denny Drake, who has worked with Rodgers for more than 20 years on a variety of charitable and business projects, says Rodgers has always been open to trying new ideas, and to receiving critiques and wisdom from others. Drake is the president and CEO of the marketing company Performance Solutions Worldwide. He is also connected to the Jet Award (named after Rodgers), which honors the top return specialist in college football, and the Johnny Rodgers Youth Foundation. Rodgers serves as the youth foundationโs president; Drake is its CEO.
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โJohnny is a really good idea guy. Heโs a good visionary of things,โ Drake says. The two men are also working together on Authentic Collegiate Jeans, a venture to provide jeans with school and university logos that should launch this fall.
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With all that is going on in his life, Rodgers says he remains thoughtful about maintaining himself, too. When he was young man, it was about being a high-caliber athlete. Now, it is about being a quality person. Heโs a fan of fish and organic chicken, but might only eat one traditional meal a day. For additional nutrition, he consumes kale and greens, frozen cherries and blueberries, and other healthy foods in liquid form in the morning, and fruit or protein bars in the afternoon, prior to dinner. He also tries to drink at least a half a gallon of lemon water every day.
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Rodgers plays tennis, golf, and racquetball weekly, and plays at a higher level now after having knee replacement surgery this past year. Rodgers says (with a smile) that 60 is the new 40.
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โAt 60, youโre smarter than youโve ever been,โ he says. โAnd at 20, youโre about as dumb as youโve ever been.โ
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Johnny Rodgers has long been known for his unique take on many subjects. Below are some of his quips to reporter Tim Kaldahl.
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On Mike Riley, the University of Nebraskaโs head football coach:brโMike is probably a mix between Osborne and Devaney, as I see it.โ
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On the future of Nebraska football:brโI think our future is so bright that weโve got to wear shades.โ
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On current concerns about the safety of football:brโI canโt think, overall, that itโs any more dangerous than it always has been, and I think that that risk factor is what people liked all the time. The possibility that, you know, you could get jacked.โ (Rodgers chuckles.)
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On good habits for life:brโAnd you donโt want a habit thatโs taking you down. You want to create the type of habits that build you up, so you have to make a change.โ
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On staying mentally focused and goal setting:brโThoughts are not just things. Thoughts are the cause of things. So if you can hold a thought long enough, you can have it.โ
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Visit thejetaward.com for more information. Sixty-Plus