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The Silicon Trail

March 28, 2017 by

When United Airlines’ first daily nonstop service flight from Eppley Airfield to San Francisco International Airport eased away from the gate in September 2016, Randy Thelen made certain he had a seat.

The senior vice president for economic development at the Omaha Chamber of Commerce saw the importance of that 7 a.m. flight—believed to be the first regular nonstop service between the two cities in a quarter century. Shortly after 9 a.m., he was on the West Coast, in the fertile Silicon Valley, ready for business.

Despite Omaha’s firm footing in the Silicon Prairie—with tech giants like PayPal, Google, LinkedIn, and Yahoo all maintaining a significant presence in the metro—Omaha long struggled with a serious shortcoming when it came time to recruit more. The same shortcoming didn’t help local technology startups secure financial backing from the apparent over-abundance of thick wallet in the Bay area.

Getting from Silicon Valley to Omaha’s corner of the Silicon Prairie was more than a hassle. It usually required at least one connecting flight, stretching a three-hour nonstop flight into nearly a full day of airplanes and airports … and that’s the delay-free version.

“As much as we don’t want location to be a barrier, there’s a very real situation where Silicon Valley investors won’t fly somewhere if they have to switch planes,” says Dusty Davidson, the CEO and co-founder of Flywheel, an Omaha-based startup that builds and hosts WordPress websites. Davidson is also known for his role in creating Silicon Prairie News and one of the largest entrepreneurial tech conferences in the region, Big Omaha.

“It’s not the connection, it’s the time,” he adds.

The required connecting flights cast a pall over Omaha’s distinct advantage as a low-cost jewel compared to the Silicon Valley. Omaha’s lower cost of living and more affordable housing helps save companies on their largest expense: wages. Add in the various business incentives available from the state, along with a strong talent pool and sound infrastructure, and Omaha makes an attractive option for startup and established tech companies, with that notable exception.

“We came up short on the connectivity or on the flights in and out of Silicon Valley,” Thelen says.

Then United Airlines made San Francisco’s International Airport the nation’s 25th airport with regular nonstop flight services to and from Omaha. This spring, a 26th regular nonstop Omaha route will open between here and Houston via Southwest Airlines.

“Now, we’ve taken away that competitive disadvantage, and we’ve been able to promote it as an advantage,” Thelen says. “It really has changed the conversation as we try to continue to build that pipeline between here and Silicon Valley.”

“The ability to have direct service does have an impact on the businesses that choose to do business here,” says Nancy Miller, vice president of operations at Travel and Transport, a national travel booking company based in Omaha. “I think it helps Omaha businesses.”

That an airline would add a regular nonstop flight to San Francisco lends credence to claims of Omaha’s growth as a potential hub in the Silicon Prairie.

“The Omaha economy really seems to have been doing well over the last couple of years,” says Dave Roth, deputy executive director of the Omaha Airport Authority. “It’s just a really positive combination of Omaha and the airlines for those additional flights.”

Omaha has popped up on several national lists as a new hot spot for tech startups. SmartAsset named Omaha the best city in the nation to work in tech in 2015, and Nebraska has been No. 3 on Forbes’ list of Best States for Business for two years running.

Thelen used his first flight to the Silicon Valley to meet with a dozen tech companies, some who already have outposts in town, and few others he’d like see set up shop.

“For the cost of one hotel stay and a pretty simple flight in and out, you can get two full business days of work without the hassle of changing planes and the risk of getting delayed,” Thelen says. “The convenience of business travel just went up exponentially, and you can expect that connectivity to continue to grow.”

Executives headquartered in San Francisco can more easily visit and engage with their Midwestern operations. Or, employees based in Omaha can more efficiently meet with leadership in Silicon Valley. Officials at PayPal and LinkedIn—which employ about 2,800 and 300 people, respectively, in the Omaha area—say there is frequent travel between the Silicon Valley and their operations in Omaha, but exact figures were unavailable.

“To have firms like that, that now have much, much easier access back and forth, frankly it makes our location all that more integral to the operation because it’s a simpler connect now,” Thelen says.

He added: “That simple flight makes a big, big difference.”

And even homegrown startups can take advantage. They can get twice as much done on recruiting trips from the valley, whether they are looking for talent or financing.

Davidson, the CEO at Flywheel, says the increased connectivity will indeed make a big difference for local companies raising money. There still remains a lot of work to put Omaha “on the map” with more sources of local capital and slowing the export of the state’s top technology talent, to name a few.

“I don’t know that you’re able to look at [direct flights to San Francisco] and say, ‘Hey, look, we solved the problem,’” he says. “I think there’s 50 things that are contributing, and what you really want to do is, just one at a time, start whittling away.”

Visit omahachamber.org for more information.

This article was printed in the Spring 2017 edition of B2B.


January 5, 2016 by
Photography by Bill Sitzmann

From Target to Lowe’s to mom-and-pops, no company, large or small, is safe from a data breach.

When a company’s website is hacked or its customers’ financial information is stolen, it doesn’t just leave companies with angry comments in online posts—it opens up companies to lawsuits, layoffs, loss of revenue, and often irreconcilable damage to the brand.

When Target had personal information on 70 million of its customers stolen in 2013, the popular retailer experienced lawsuits from banks and lost over $200 million, which led to the resignation of CEO Gregg Steinhafel.

But there’s a solution for smaller businesses in the form of Cosentry, an IT solutions company headquartered in Omaha. Cosentry takes on the complex task of addressing its customers’ every IT problem, from data recovery after a lightning strike to preventing security hacks. Rather than just selling a software solution, the company independently manages its customers’ IT systems, freeing them up to focus on other areas of their business.

So far, its hands-on approach has paid off. Founded in 2001, Cosentry has more than doubled in size over the past three years alone and now operates nine data centers across the Midwest.

The critical role of IT infrastructure and managing those resources, Coesntry CEO Brad Hokamp says, has fueled the company’s explosive growth.


“Let’s say you were running a website back in the late ’90s,” Hokamp says. “Your website was important to your business. It was kind of your brand image, but there wasn’t a lot of business being done there. The applications that we’re hosting or putting in our data center, on top of our cloud platforms, are today mission-critical to our customers’ business success.”

The way Cosentry’s services work is that the company can take on as much or as little of a customer’s IT management as the client desires. Cosentry can simply take over the day-to-day management of a business’ IT system, or it can replicate another version of a company’s data center in a different location so operations will continue seamlessly in case of a data center disaster.

Being in charge of other companies’ digital livelihoods means that Cosentry constantly has to stay up-to-date on possible security threats and performance issues with a customer’s IT system, according to Vice President of Product Management Craig Hurley.

By keeping up with the increasingly frequent stream of operating system updates, for example, Cosentry delivers value in an area that could otherwise be vexing and time-consuming in a smaller company’s IT department, which is often defined as “Joe, the guy who handles IT, accounting, payroll, and ordering office supplies.” Cosentry assumes end-to-end patch-management so the process is transparent to their client.

“We’re able to mitigate customer risk,” Hurley says, “and do it in a way that most organizations can’t do. They’re just not able to keep up with all of the potential breaches out there or employ and train individuals that are capable of really staying on top of this.”

“There’s a lot of companies that are focused on security-only issues,” Hokamp says, “but we aren’t seeing a lot of them that can provide the set of comprehensive capabilities that we offer.”

Visit cosentry.com to learn more.