Since she was a little girl, Alexandra ‘Allie’ Baxter could be heard ringing bells next to The Salvation Army’s iconic red kettles during the holiday season, taking donations for those in need. Now, her relationship with the signature red kettle takes on new meaning as the founder of the Red Kettle 5K Run.
Baxter, a recent graduate of Millard North High School who will be attending Northwestern University in the fall, started the fall charity event in 2010. Assigned to come up with a project for school, Baxter turned an idea for a charity event into a full-fledged business proposal, which she pitched to The Salvation Army. The inception of a run as a charity event, however, happened earlier that year while partaking in her favorite hobby.
“I was running another 5K charity event, and I noticed there were tons and tons of people there. And I thought to myself with that many people, you can really spread a message to lots of different people but also bring in lots of money and food,” Baxter says.
The 5K run takes place at Lake Zorinsky and asks that participants pay a $10 or 10-food-item entrance fee. This year’s run will take place on Oct. 12. While the format of the run has not changed in its three years, fund- and food-raising efforts have skyrocketed. The first year brought in 16,000 food items for The Salvation Army, while last year garnered 45,000 items.
“Since we do a low-cost, high-benefit event, where we put in as little as we can to get the most out of it, whatever we bring in goes straight to the pantries and is immediately helpful,” Baxter says. “There seems to be an increasing need every year with the financial situations as they are. More people need the help and they all need it at the same time, especially going into the winter season.”
Omaha is not the only city where Baxter’s influence runs deep. The Salvation Army has started Red Kettle 5K Runs in major cities like Chicago and St. Louis.
“We’re trying to maintain a blueprint for the event. In Des Moines, they don’t need food because someone else helps them, so they bring in toiletry items. It adapts to what you need, and that’s what’s great about it,” she says.
For her efforts, Baxter received The Prudential Spirit of Community Award this past spring. The award, created in 1995, recognizes young people for their outstanding volunteer service. Baxter traveled to Washington, D.C., to receive her award, meeting Academy Award-winning actor Kevin Spacey along the way.
“[The recipients] were put into groups, and we all were able to present our projects and hear what other people thought of them. I like hearing feedback from other people and learning how I can improve what I’ve started,” Baxter says.
Baxter is uncertain what her future holds for her at Northwestern, but she admits that through working with The Salvation Army, the business world has piqued her interest. Whatever she decides to do, she wants to continue working with The Salvation Army in Chicago and help combat hunger.
“There is this divide where people don’t realize there is a need, that there are people going hungry, there are people without homes. There’s a nonattachment between teens and what’s actually happening,” Baxter explains. “Hunger and homelessness are issues that are tough to fix. And when they are hard to fix, it makes people give up trying.”
Allie Baxter is one person who refuses to give up.