Tag Archives: ODID

DO!

April 25, 2013 by

Omaha’s Old Market is a destination known by people from around the world. So are Downtown Omaha’s corporate headquarters. Renowned facilities, such as the Holland Performing Arts Center and the Bemis Center for Contemporary Arts, and restaurants, such as M’s Pub, Upstream, and many others, are also very well-known, not only to locals but countless others. What do these all have in common? The answer is that they all excel at what they do, and they each have a strong identity and brand.

While Downtown Omaha is comprised of numerous strong and successful brands, the DID realized that a brand for Downtown Omaha that represents all of the employers, bars, restaurants, hotels, museums, entertainment venues, residences, retailers, parks, services, and opportunities that are offered simply does not exist. With the help of Rebel Interactive and input from many downtown stakeholders, Downtown Omaha now has a brand.

DO! Downtown Omaha is the answer to everything a person wants to know about the heart of our city. Where is the best place to work, to live, to go on a date, to celebrate an occasion, to stay the night, to shop, to see a Broadway show…DO! Downtown Omaha. It’s that simple—DO! Downtown Omaha.

It’s now our goal to share this brand and continue to build upon Downtown Omaha’s great reputation. So the next time you’re looking for whatever it is—DO! Downtown Omaha.

This column is part of a series detailing the activities and efforts of the Omaha Downtown Improvement District (DID) to further strengthen Downtown Omaha.

Can you tell me how to get to…?

February 25, 2013 by

If you are a frequent reader of this magazine or this column, you probably know your way around Downtown Omaha. However, the thousands of visitors, the special occasion locals, and even some of the in-and-out employees don’t necessarily know their way around downtown or all that we have to offer. A new Downtown Vehicular and Pedestrian Wayfinding Signage System will help with that!

In total, 88 new signs will highlight 27 downtown attractions, and direct drivers and pedestrians to their desired destinations. It’s like an on-street GPS system that not only directs you where you want to go, but suggests the many other museums, theaters, event venues, and shopping districts that make Downtown Omaha what it is.

Just like every other project that has transformed Downtown Omaha, this could not have happened without a wide variety of partners and supporters. The Downtown Improvement District is proud to lead and contribute to this effort and thanks the City of Omaha, the Convention & Visitors Bureau, the Peter Kiewit Foundation, Midtown Crossing, the Mutual of Omaha Foundation, the William and Ruth Scott Foundation, HDR, First National Bank, Creighton University, the Downtown Omaha Inc. Foundation, RDG Planning & Design, Poblacki Sign Solutions, Vic Gutman & Associates, and former mayor Mike Fahey for their contributions to this effort.

So, venture out, let the signs be your guide, and enjoy Downtown Omaha!

This column is part of a series detailing the activities and efforts of the Omaha Downtown Improvement District (DID) to further strengthen Downtown Omaha.

The State of Downtown

December 25, 2012 by

With 2012 in the rearview mirror and a strong 2013 ahead of us, we thought we’d bring to you the State of Downtown Omaha!

Downtown Omaha is thriving. Major development and redevelopment projects are changing the landscape of the area. Projects such as the Hyatt Hotel, the Barker Building, the Marriott Hotel, the Highline, and the Gavilon headquarters building will bring people, jobs, housing, and businesses to the downtown area.

Small businesses continue to emerge. Le Wonderment and The Tea Smith have established themselves within the traditional small business center of the Old Market, while Café 100, The Tap House, Block 16, and McLovin—A Store for Men dot the downtown cityscape.

The coming year will bring additional changes and isn’t without challenges. Opportunities to improve the public parking system, vehicular and pedestrian wayfinding, the Leahy Mall, and 16th Street are within reach. However, we must also remain vigilant in our efforts to tackle the challenges that exist on 16th Street, in the lack of short-distance transit options, and the periodic safety issues.

This is a time in our city’s history when we should be proud of our downtown, its ongoing growth, and the bright future that lies ahead. Happy New Year!

This column is part of a series detailing the activities and efforts of the Omaha Downtown Improvement District (DID) to further strengthen Downtown Omaha.