Tag Archives: Bozell & Jacobs

Myriel Böes

December 27, 2018 by
Photography by Heather and Jameson Hooton

Editor’s note: These autobiographical pieces and corresponding photos are part of a special edition of 60PLUS featuring local residents who prove that fashion has no age limits. Click here for the full list of featured models. 

Myriel “My” Böes

My bio in “Who’s Who” of Interior Designers reads: “Both an artist and an interior designer, My brings variety and drama to her design projects. Beginning her education with a B.A. in fine art and continuing with extensive study in art, art history, architecture, design, ancient history, and feng shui, she combines all with a common thread—creativity. She owns her own firms: My Designs, Art Böes/Boes Art, Celestial Properties & Management, and Parallel Properties. As designer of residential, commercial, and art projects around the country, she has traveled extensively, been published, quoted, and lectured on design and art.”

Being the youngest of five girls and raised by renaissance parents, I was never told that I couldn’t do something because I was a girl—the comparison just wasn’t there. This has served me well all my life.

I graduated from college right before my 21st birthday. After college, I worked for Bozell & Jacobs advertising in the art department (where I was also asked to model for print and TV commercials), Smith Kaplan as copywriter/media buyer, and Renstrom Advertising as creative director. I then went on to freelance work, and have been self-employed since. The evolving Old Market drew me to open an art, antiques, and gift shop called “The Small Pink Orange” (1968-1973).

Over the years, I have overlapped my businesses. Someone asking me to design their home became the start of My Design. An artist telling me I was selling more art than any museum or gallery and asking if I would represent them became the start of Art Böes/Boes Art. In 1990, I started buying rental property in Dundee, which has helped to support my creative habit. My current passion is developing 46 acres in the Loess Hills into a sustainable creative camp/art residency, sculpture gardens, and a camp to help build self-esteem in young girls. If you combine art and nature, that happens. I plan to spend time there and get back to painting, writing, and increased traveling. I have traveled extensively (45 countries to date) and find that expanding my knowledge of other people and cultures continues my desire to be open and aware.

As with Maslow’s hierarchy of needs, it is important to me to be well on my way to self-actualization. In other words, to be happy and fulfilled. I’m a healthy, happy person who loves to learn, grow, and give back some of the great talents and assets that I have been lucky to possess.

My family of two children and five grandchildren brings me happiness, as does nature and intellectual curiosity. I am a voracious reader.

As for aging gracefully, I am fortunate to have good genes, but I encourage anyone to stay active and passionate, and to see the humor in all things. To quote a sign in my office, “Work like you don’t need the money, love like you’ve never been hurt, dance like nobody’s watching, and live like heaven is on earth.”

This article first appeared in the January/February 2019 edition of 60PLUS in Omaha MagazineTo receive the magazine, click here to subscribe.

“Convoy” 40 Years Later

September 10, 2015 by
Photography by Bill Sitzmann

This article appears in the Sept./Oct. 2015 issue of 60-Plus.

In the 1975 trucker song “Convoy,” a voice can be heard on a CB radio. “What’s your 20?” the voice asks, code for “what’s your location.” The answer comes back: “Omaha.”

Of course it did. The song itself was from Omaha. And while there were a lot of trucker songs in the 1970s, few could boast the sort of strange backstory “Convoy” could, and none could look to the sort of future the song had.

First, the backstory: “Convoy” was the product of a successful advertising campaign. The product was Old Home Bread, the advertising agency was Omaha’s Bozell & Jacobs. They conceived of a series of ads featuring a truck driver delivering bread to a diner waitress. The waitress was named Mavis Davis. The truck driver was C.W. McCall.

The campaign proved to be popular—so much so that McCall broke off to be an independent character, releasing a number of recordings. The lyrics and singing voice for McCall belonged to Bill Fries, while the songs were written by Chip Davis. Fries later became mayor of Ouray, Colorado, while Davis founded Mannheim Steamroller.

“I said one time that I would never live in Nebraska and I would never write country music,” Davis explains. “I guess we see how that all worked out. My love of music was really in the classical area but my good fortune—and I mean fortune—came by way of writing “Convoy.””

The song tells the story of a lawbreaking, protesting collection of truckers riding cross-country together as a miles-long ribbon of working class antiheroes communicating on CB radios. It became a crossover hit, spending six weeks in the number one slot on the country charts and a week as number one on the pop charts.

As a result, “Convoy” joined the ranks of country songs in the ‘70s that became films along with “Harper Valley PTA,” “Ode to Billy Joe,” and “Take This Job and Shove It.” The film version began shooting in 1977 and boasted an impressive collection of talent. Country legend Kris Kristofferson was cast in the lead along with Oscar-nominated Ali MacGraw and character actor Burt Young. Oscar-winner Ernest Borgnine was the villainous county sheriff determined to break up the I-can’t-drive-55 convoy.

“Convoy” was a pop culture sensation and helped spawn an era when CB radios were all but ubiquitous in every vehicle, even your mom’s station wagon, but Davis and Mannheim Steamroller are also celebrating a pair of even more notable milestones.

This summer, public television stations throughout the U.S. will air Mannheim Steamroller 30/40 Live. The concert special marks two anniversaries for the hugely successful act; their debut album, Fresh Aire, was released four decades ago, followed ten years later by the release of Mannheim Steamroller Christmas, their first holiday album, to huge success.

‘“Convoy’ and the other 12 hits we had,” Davis explains, “ultimately funded Mannheim Steamroller and [record label] American Gramaphone. I’m a lucky guy. Going from a semi to a steamroller wasn’t all that difficult.”