Peter Cales sits on a comfortable couch and rests a glass of orange juice on a coffee table. Nearby sit shelves and shelves of record albums, and atop and beside the albums sit record carriers made by Cales.
He created the table as a summer project while attending college. The rustic, yet sophisticated, piece foretold his career.
“I alternated between fine arts and English in college [at Creighton], but I didn’t see a clear path between that and making a living,” Cales says of discovering how to meld fine arts and woodworking.
“My father always had a woodshop,” Cales recalls fondly. “I just decided to make furniture. I wanted to do something artistic that had a practical application.”
Cales worked part-time for noted Creighton Associate Professor of Sculpture Littleton Alston, who helped him obtain studio space and taught Cales about the process of building things. He became fascinated by the beauty of woodworking. It didn’t take long for him to realize that he belonged in the woodshop.
In 2009, he became a full time wood artist in launching his studio, Measure Cut Cut. Cales’ process of woodworking turns nature into refined beauty. He finds working out, and on, details meditative. He finds inspiration in music, especially pop and rock ’n roll from the 1960s and 1970s.
Cales says. “I think it’s inspiring hearing something that someone put together perfectly. “I do a lot of furniture design, but I don’t identify as a designer because I think that could be offensive to people who went to school and studied it,” Cales says. “But I also have a hard time identifying as an artist.”
Along with hand-crafted wood pieces, Cales also sells a line of ceramic hot air balloons.
“I just love how it was the first form of flight, and so much scientific development went on through ballooning,” Cales explains. “My parents took us [Cales and his sister] to a hot air balloon international festival around 1990. It definitely left a mark on my brain.”
Customers won’t see a similar mass production of furniture.
“Furniture is furniture to me,” Cales continues. “It’s the process of making something for someone else. That’s why I’ve never done lines of furniture. There’s nothing personal about that for me.”
Personalizing pieces is vital to Cales’ craft. When he meets with clients he asks them about their lifestyle and what is important to them. He asks to hear stories, particularly those involving events or locations. From that meeting Cales selects materials from significant locations, particularly reclaimed materials when available.
“I like working with people and creating something that will be in their house for a long time,” Cales says. “It’s a reflection of my brief relationship with them.”
Designs are never repeated. Much thought is put into what will happen to a piece of furniture long-term. Cales wants his work to be retained, to perhaps be passed down to future generations, and he seeks clients who share his aesthetic and personal values.
Keeping these principles creates lasting relationships with the clients.
“Most of the commissions I like I have made for people I ended up being friends with. They were relationship starters.”
Leaving a lasting impression—creating a lasting relationship—that’s the essence of Cales.
Visit measurecutcut.com to learn more.