One might think that the act of saving lives and property would be enough to merit a company keeping its doors open for more than 50 years, but as CEO Jason McDonald reveals, “It’s about hiring good people, having a high character, and great attitudes!” 

“Stay smart and humble because nothing is guaranteed. Work hard every day; without our clients, we wouldn’t exist.” McDonald started as the general manager of General Fire & Safety in 1999 before he became part owner in 2014. He took full ownership of the company in January 2017 and has worked full steam ahead ever since then. 

“Instead of just putting in our eight hours of work and being done, we go the extra mile. If we tell customers something will get done, we get it done,” says McDonald. “Our clients know they can trust us. We’re going to pick up the phone any time of day or night and drop everything until the problem is resolved.”

Up-to-date training is vital in McDonald’s line of work. “We’re training our technicians every day,” he says. He also urges his employees to “see the bigger picture. “The client’s needs are our number one priority.”

General Fire & Safety is one of the largest fire protection and safety equipment companies in Nebraska and Iowa. Customers turn to McDonald and his crew to provide equipment, inspections, and training in fire safety and prevention. Fire prevention technology has changed over the years, but General Fire & Safety stays on top of the latest technology. “We stay fresh and we don’t just rest on our laurels,” he said. A long history of success doesn’t guarantee future success without hard work and integrity. “Whether we’re installing or inspecting, we do it correctly and per the code and manufacturer’s guidelines every time.”

McDonald and his crew frequently must deal with customers who aren’t having the best day. “It’s usually a fire or a fire issue,” said McDonald. “We understand and know that every second counts.” He instructs his employees to be “sincere, knowledgeable, and have a great attitude. Clients need to be the No. 1 objective.”

It’s no wonder clients like working with General Fire & Safety—they’re listened to, respected, and can be sure the technicians will do everything possible to exceed expectations. Clients expect the latest technology in fire safety and first aid, and General Fire & Safety delivers. 

General Fire & Safety is actively involved with the local community. McDonald serves as the president of the Elkhorn Athletic Association, serving more than 3000 local athletes. With locations in Omaha, Lincoln, and Des Moines, General Fire & Safety is a well-recognized leader in the local area. With award-winning service and a proven track record, this company’s future looks bright. When asked what he sees for the company’s future, McDonald has a simple answer: “Longevity,” he says confidently.  

5641 S. 85th Circle Omaha, NE 68127 402.281.1770 gfsomaha.com

This sponsored content appears in the August/September 2018 edition of B2B.