Beverly Kracher

What Would Happen to Our Legacies?

July 18, 2019 · Posted In: B2B Magazine, Ethics

How good would others consider us to be if our private thoughts and conversations were made public? Take the article about then-presidential-candidate Jimmy Carter in Playboy that rocked the world in 1976. In the article, […]

Beverly Kracher

Website Trust

May 28, 2019 · Posted In: B2B Magazine

Do you feel affection for your car? Are you angry at your phone when it doesn’t work? Do you feel sad when your 10-year-old TV dies? In 1996, Reeve and Nass published The Media Equation, […]

Beverly Kracher

Trust Opportunities

March 13, 2019 · Posted In: B2B Magazine, Business, Ethics

“Trust is like the air we breathe. When it is present, no one notices. When it’s absent, everyone notices.”—Warren Buffett Warren has it right, especially when it comes to business. There is a comfort and […]

Beverly Kracher

Good Job or Dream Job?

January 21, 2019 · Posted In: B2B Magazine, Business, People

When thinking about career opportunities, one situation comes up to me frequently—that is, do I quit a job I just accepted if my dream job comes along? Here is a common scenario: An employee worked […]

Beverly Kracher

She Said/He Said

November 16, 2018 · Posted In: B2B Magazine, Business, People

Brett Kavanaugh is a supreme court judge. There were so many dimensions to this situation. Emotions ran high. I put politics aside because I am angry at both parties that seem to put themselves before […]

Beverly Kracher

Vets in Business

September 18, 2018 · Posted In: B2B Magazine, Business, People

Whenever I think about the veterans I know who have started businesses after leaving the military, I reflect on the leadership qualities they learned and bring with them to the workplace. Honesty, responsibility, respect—yes, these […]

Beverly Kracher

Ethical Legacy Thinkers and the GDPR

July 26, 2018 · Posted In: B2B Magazine, Business, Ethics

The General Data Protection Regulation is a new European Union and European Economic Area privacy regulation. It has to do with how personal information of EU subjects is processed and applies to all enterprises, even […]

Beverly Kracher

Ethical Governing Boards

May 16, 2018 · Posted In: B2B Magazine, Opinion

In business, we design our spaces, websites, products, and services. But design also applies to the human element of business.  When a company scandal hits, we can often trace difficulties and challenges back to its […]

Beverly Kracher

Sexual Harassment Across The Pond

March 23, 2018 · Posted In: B2B Magazine, Business

I was traveling in England when the recent scandal about the President’s Club Charity Dinner at the Dorchester Hotel hit the news. The event was a fundraiser for worthy U.K. organizations. It was for men […]

Beverly Kracher

New Business and Marketing Ethics

January 19, 2018 · Posted In: B2B Magazine, Ethics

Owners of new businesses have myriad ethical problems similar to the problems in mature businesses. The difference is that new business owners don’t have years of experience to help them more easily make sound decisions. […]