Women in the 21st Century Workforce

November 22, 2017 · Posted In: B2B Magazine, Business, Opinion

Women represent one of the largest groups in the workplace today. Interestingly, traditional workplace policies and practices are not winning over the most talented women. New research reveals creating flexible work policies and fostering a […]

Happy Thanksgiving

Would You Do It If Your Life Depended On It?

Posted In: B2B Magazine, Business, Opinion

I was doing some in-house training for a client recently where we were discussing the elements of success and how can we achieve greatness in sales. This is often a hard conversation if we are […]

Reflections On Reflecting

Posted In: B2B Magazine, Business, Opinion

In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of advertising that is ultra-sincere yet utterly devoid of brand […]

Showing Mercy

Posted In: B2B Magazine, Business, Leaders

Caroline Hinrichs took her marketing, branding, business development, and sales experience and kicked it up a few notches. She co-founded Omaha’s first experiential marketing firm, where consumers participate directly in a marketing program. She has […]

Lady at the Lounge

Posted In: B2B Magazine, Business, Leaders

Forget about Ladies Night. Cohen & Kelly’s Lounge promotes ladies’ day each Tuesday. “There’s not a specific time,” says co-owner Cindy Vance, adding with a laugh: “Actually, the whole day is ladies’ day.” That’s not […]

Women Mean Business

Posted In: B2B Magazine, Business, Opinion

Omaha’s tourism industry has come a long way since the Windsor Hotel, a three-story brick building constructed in 1885 in the Old Market, welcomed railroad workers coming into the city’s train station. The Windsor was […]

Beverly Kracher

The “F” Word

Posted In: Business, Ethics

I’ll never forget the first time I signed into a hotel in Dhaka, Bangladesh. I couldn’t get a room unless I wrote down my father’s name, my weight, and my height. I thought about protesting […]

B2B managing editor Daisy Hutzell-Rodman

From the Editor

Posted In: B2B Magazine, Business, Opinion

I recently told a colleague the story of how Carmen Clark, former administrative assistant at Make-A-Wish Foundation, told me several times that she was always surprised when she saw me, because she thought of me […]

Thanksgiving Weekend Entertainment Picks

November 21, 2017 · Posted In: Entertainment, Uncategorized, Weekend Picks

Subscribe to this weekly newsletter here PICK OF THE WEEK: Thursday, Nov. 23: It’s that time of year again–time to Shine the Light on Hunger at the Holiday Lights Festival at the Gene Leahy Mall. […]