Gelena Wasserman needed help transferring her vision of a perfect nursery into reality.
Wasserman discovered the website while browsing for baby items. As a working first-mom-to-be, she didn’t have time for all the research that would put her plan into action.
Lisa Janvrin, the creative genius behind the site, relates to Wasserman’s need to nest. When Janvrin was pregnant with her oldest child, Luca, she wanted the nursery to be a serene space. She personalized it by including framed postcards from her travels and added a hint of maturity with a New York skyline painted on a lightly brushed gray wall.
After 20 years as a retail and graphic designer working from New York to Turkey to Russia, Janvrin landed in Omaha when she married.
Janvrin noticed a need in Omaha for upscale children’s design, and, with her son as her inspiration, she launched YouthfulNest. The business caters to kids of all ages with a focus on expectant mothers. Janvrin believes the site allows other options for design-savvy clients.
“We are bridging the gap between a traditional interior design and DIY,” Janvrin says.
After buying a service online, clients are asked to create a styleboard through Pinterest or Houzz. They may add a gift registry or enter contests. Janvrin calls them for a 30-minute interview or meets them face to face. It is her job to interpret the client’s inspiration and transform it into one cohesive work. She hunts and finds products online.
“I love shopping with other people’s money,” Janvrin says.
An initial consultation package costs clients $175. Wasserman wanted a positive and peaceful vibe for her daughter’s nursery, but couldn’t seem to narrow down the style.
“I was all over the place,” Wasserman explains.
Therefore, she decided to buy additional services which included a floor plan ($175), a color consult ($75), and a room guide ($100).
Janvrin sources practical and beautiful items for her clients. She created a boho-chic style board for Wasserman. The mix of vintage and contemporary will grow with the child. Wasserman originally wanted walls painted a heavenly white. After Janvrin sent paint color schemes to Wasserman, the room design now includes one wall in a modern pink ombre.
“She really honed in on my vision and executed what I wanted,” Wasserman says.
Janvrin leans towards functionality, form, and longevity. She is a fan of selecting items which will grow with the child.
Wasserman is happy with the ultimate design. She fell in love with her Stokke Home crib in a crisp white, which is interchangeable and can be customized for a growing child during the first five years. The overall effect of the nursery will be light, airy, and whimsical.
“I love to find ways to make kids happy…it keeps me young,” Janvrin adds.
Visit youthfulnest.com to learn more.