June 29, 2017 by
Photography by contributed

The Oscar Mayer Wienermobile is not your father’s muscle car of the 1960s.

Don’t tell that to Ashley Eisert, a 2016 University of Nebraska-Omaha graduate who relishes her job driving and promoting one of the world’s most famous vehicles.“It really does have a lot of pick-up,” Eisert says as she gets ready for another day on the job as a “Hotdogger.” (Yes, that is her official title.) “It might take a little bit to get from zero to 60, but it does have a lot of power to it. It can definitely haul bun,” she says.

If you get the feeling Eisert savors rolling in the 11-foot-tall, 27-foot-long hot dog, she does. Since last June, the former Papillion-LaVista South student has been wheeling through 27 states in one of six Wienermobiles as part of the company’s team.

In terms of famous four-wheelers, the Wienermobile ranks right up there with Doc Brown’s DeLorean, the many incarnations of the Batmobile, or—for you old-timers—that whiz-bang of a grand prix car, Chitty Chitty Bang Bang. All of them gained fame on the silver screen. (What do you mean you didn’t see the Wienermobile in 1992’s Ladybugs starring the late Rodney Dangerfield?)

But has there ever been such a novelty advertising vehicle that can get people to stand up through their sunroof, camera phone in hand, to honk and wave?

This bunderful story could get eaten up fast.

The first Wienermobile dates back to 1936 when Carl Mayer had an advertising idea for his Uncle Oscar: a 13-foot-long hot dog car that would travel through the streets of Chicago, advertising the meat-and-cold-cuts company that Oscar founded in 1883.

General Body Co. of Chicago made the first Wienermobile. Today the cars are constructed by Prototype Source, a Santa Barbara, California-based designer of mobile marketing vehicles. In 2004, the company started working with automotive designer Harry Bradley—best known for his Mattel Hot Wheels car designs—to completely produce the custom-made vehicles. Everything down to the windshield wipers is made special.

So what lies under the 14,050-pound vehicle? (That’s 140,500 hot dogs, according to Oscar Mayer’s official fact sheet.) The custom-made, grilled fiberglass dog sits atop a lightly-toasted fiberglass bun on a converted GM Chevrolet four-speed/W4 series chassis with a V8, 6.0 liter, 300 horsepower Vortec 5700 engine.

Each of the six Wienermobiles features a snazzy interior complete with six ketchup-and-mustard-colored captain seats, a gull-wing door with retractable steps, a removable “bunroof,” carpet featuring a condiment-splattered pattern, and sunny, blue sky ceiling art. There is storage space for thousands of Wiener Whistles, a custom-built, solar-powered stereo with a microphone system on which hotdoggers can  speak to people during parades, and a horn that plays the Oscar Mayer jingle in 21 different music genres. Oh, and it runs on unleaded and gets “thousands of smiles per gallon.”

How long does it take to build one of these specialized vehicles that is 18 hot dogs wide? “Franks for asking!” Prototype Source Owner Dorian Duke did not say.

“From the time we install the fiberglass body on a chassis to installing all the custom electrical, audio, and video, is between 16 and 22 weeks,” Duke says. “We started off with the Wienermobile, and pretty soon people were asking us to make other special product mobiles. We’ve made the Hershey’s “Kissmobile,” the Kellogg’s “Tonymobile,” the Pepperidge Farm “Goldfish,” and quite a
few others.

There is even a free Wienermobile app you can download to track the orange-and-yellow monstrosities. According to the product description, you can “relish the opportunity to ketchup with the Wienermobile” and buckle up, “ride shot-bun, pilot the big dog,” and tour the country with hotdoggers.

Yes, automotive enthusiasts, this car is a real wiener.

Visit oscarmayer.com/wienermobile for more information.

Oscar Mayer owns six Wienermobiles

This article was printed in the Summer 2017 edition of B2B.

Writer Sean Weide passed away unexpectedly on May 30, 2017. He wrote only a few articles for Omaha Magazine, but they were always well-researched and well-written. I personally wish the Weide family the ability to find peace.

— Daisy Hutzell-Rodman, B2B Managing Editor.