Tag Archives: vision

Revamped Radio

March 18, 2017 by
Photography by Bill Sitzmann

When the band Train came to Omaha’s Baxter Arena for a concert in December 2016, there were plenty of flashing lights and excited fans. “But when the lights go out and the audience starts screaming, there’s no rush like it in the world,” says Andy Ruback, general manager of NRG Media. Ruback knows a great deal about screaming fans—when a big concert comes to town the likelihood is that Ruback had his hand in the planning. His role as general manager has evolved over the years from managing radio stations to include managing events brought to town by NRG Media Live.

The business is a natural fit for NRG, which owns stations ranging from Power 106.9 to 1290 KOIL. The company was looking to the future for broadcasting and leaning toward live shows as a way to increase profitability. NRG used their strengths in connecting people to music to expand into the business of concert production. With the radio stations’ on-air talent knowing their listeners’ preferences, the media company naturally knew what acts had potential to bring in revenue, and which ones might not.

Ruback came to Omaha from Lincoln, where he served as general manager for their NRG stations. Upon his arrival at the NRG offices in Omaha in 2012, Ruback went full speed ahead. He says the intention was never to focus on live shows over radio shows; rather, he called his plans a method for “diversifying for growth.”

Concert production is a challenge that Ruback gladly accepted, but in it, found unique bumps in the road. Some of those bumps included special requirements, such as permits, that needed the legal team’s help. Shock rocker Alice Cooper, for example, required the team to acquire special insurance because of the pyrotechnics involved with his show. Ruback and his team figured out how to get the right insurance, and now know who to ask the next time someone wants to light up fireworks onstage.

Ruback says some of the more surprising challenges he and his team have faced come from smaller, more routine details.

“I would say it’s more about the crowd experience logistics,” Ruback says. “How do we try to work with the arenas to make sure there’s enough concessions on the floor? What should be the entry ticket price? What should be the price for the front row?”

Logistics is the simplest description for the business of producing concerts. Is the specific artist available at the time? Is there enough interest in this artist to fill the seats? Is a venue available on the day needed?

“We could have the great idea, and the right price, but there could be a UNO hockey game and a Lancers game on the night we want, and we’re out of luck,” Ruback says.

It is a revenue stream in which many community businesses desire to participate, and there are many ways for them to participate, including attaching their name to experiences such as meet-and-greets with the band before or after the show, and attaching their name to souvenirs. Attendees at the Train concert, for example, vied for flashing bracelets and cups branded with a sponsor’s logo. Signage prominently displayed throughout Baxter Arena featured sponsor logos.

The scenario is beneficial to everyone involved: the band gets to play to a well-attended venue, the fans get to enjoy the band, and the sponsors get to present their message in an effective way.

“On that day, no other media group is producing a concert,” Ruback says. “So you’re looking at content that advertisers want to be a part of, but no other client can do.”

The diversification proved wildly successful. Ruback says that since 2014, more than 100,000 people have attended an NRG Media Live event. Associate athletic director for University of Nebraska at Omaha Mike Kemp enjoys his business dealings with NRG Media Live and says that when Ruback puts on a concert at Baxter Arena “… it’s not just a concert—it’s an event. He has great vision and ideas and that’s the true charm of what he does.”

“I think NRG Media does a great job of engaging the community to get behind the events,” adds Kemp. NRG Media has the ability to promote coming shows using the radio stations on their roster and their strong social media presence. This equals solid attendance numbers at concerts and happy sponsors.

“Andy’s full of energy and great ideas,” Kemp says of Ruback. “He’s an honest guy with great enthusiasm for what he does.” Rubak’s vision has evolved NRG Media into much more than an organization simply running local radio stations. In fact, the next time there is a popular concert in town, there is an excellent chance that Ruback can be found there, smiling and enjoying the rush.

Visit nrgmedia.com for more information.

This article was printed in the Spring 2017 edition of B2B.

Show Of Hands

February 22, 2017 by
Photography by Bill Sitzmann

If you love trips to the museum and trips to the manicurist, Imagine Uhlenbrock is your one-stop shop for a day of art, style, and self-care all rolled into one stunning experience.

Uhlenbrock is the “nail genie” and artist behind Just Imagine Nails. Keratin is her canvas and her work is constantly showing on the hands of happy clients throughout Omaha.

“I started doing my own nails when I was about 4, because I was an only child and it was something I could do for myself,” Uhlenbrock says.

Her interest in nail art grew through middle school and high school, culminating in her first steady nail job at a downtown Omaha salon. It was meant to be her college job, but Uhlenbrock loved the craft so much she launched her own business doing natural, ethical nails at age 19.

For those skeptical that a manicurist can be a “real” artist, one look at Uhlenbrock’s vibrant Instagram portfolio provides ample evidence of her artistry and talent. Intricate, hand-painted designs, patterns, and messages mingle with hand-placed bling. Colors and textures pop, and unique, creative themes inspire the urge to scroll right on down the rabbit hole because no two sets are alike and your eyeballs will want to collect them all.

 

 “It’s just like commissioning any other piece of art,” Uhlenbrock says. “I always have ideas, so I have clients who just come in and let me do whatever I want every two weeks, or sometimes they come in with a theme or idea in mind. Most of the time it’s a collaborative process and we customize it based on the vision and what they’re feeling like that week.”

This process has resulted in galaxy nails, Vegas- and beach-themed vacation nails, desert sunset nails, snowflake and Christmas nails, Fourth of July “red, white, and bling” nails, Ouija board nails, Netflix and chill nails, ice cream and French fry nails, nails that are geometric, plaid, rainbow, floral, color-blocked, gradient, holographic or chrome, and nails that mimic abstract paintings, among others.

“I take inspiration from everywhere. The print of your dress, the pattern of that chair, the texture of this pillow, someone’s artwork,” Uhlenbrock says.

Then there are the pop culture nails. She’s done sets that honor artists including Eartha Kitt, Prince, Beyoncé, and Frida Kahlo, that appreciate cultural icons ranging from Carl Sagan and Neil deGrasse Tyson to Grumpy Cat, that recognize the Broadway Hamilton phenomenon, that reference literature from Harry Potter to local author Rainbow Rowell’s Eleanor & Park, and that celebrate TV shows from The Golden Girls to The Powerpuff Girls. Her popular annual Halloween special has taken inspiration from The Addams Family, Stranger Things, The X-Files, and Hocus Pocus sets, as well as one of her personal all-time favorites: Michael Jackson “Thriller” nails.

“You can see from my themes that I like weird,” Uhlenbrock says. “I’ll put anything on a nail as long as it’s not problematic.”

Uhlenbrock’s political work is also incredibly compelling. She’s done anti-pipeline nails, Black Lives Matter nails, and nails that read “Go Vote,” among others.

“One of the roles of an artist is to get people to think or to spread certain messages. Nail art is no different than any other art form in that way,” Uhlenbrock says. “That’s how art and social justice can intersect by creating visuals, sounds, or whatever the medium to raise awareness, to educate, or to relieve pain and pressure for the oppressed. So, a lot of what I do is people’s regular self-care.”

In December 2016, Uhlenbrock opened her Hand of Gold Beauty Room space in the Fair Deal Village Marketplace, near 24th and Lake streets. She currently shares the space with two subcontractors, Qween Samone and Ria Gold, who help support the service menu of natural nails, makeup, and braiding. Uhlenbrock enjoys working in the thriving area among neighboring small business owners and she’s committed to using her space to support her peers.

“We support small businesses here,” Uhlenbrock says. “Economic disenfranchisement has been a huge tool of oppression against people of color. So, it’s really important to me as I grow and have my own economic development to reach out and empower others through that as well.”

Uhlenbrock stocks body care products from Lincoln-based Miss Kitty and Her Cats, pieces from Omaha’s Amaral Jewelry, and gets all of her regular polishes from Ginger + Liz, a black woman-owned, vegan-friendly, toxin-free nail lacquer company. She also sells jewelry from her other business, The Bigger the Hoops.

Besides providing an important platform for a network of artists and makers, the petite Hand of Gold Beauty Room just feels like a place you want to be. A plush, amber-colored couch beckons from the pedicure platform that Uhlenbrock and her mother hand-built. The walls are decked with striking work by Lincoln artist Brittany Burton, featuring black-and-white depictions of “thick” women with sparse flashes of green and yellow. Soul music fills the air and large windows let ample natural light stream in.

“Everyone should probably go to a therapist, but not everyone does—some people get their nails done instead,” Uhlenbrock says. “They can come here, have a good conversation, and leave feeling like a million bucks with something good to look at for a couple weeks. It’s a lot easier to feel like you have your shit together when your nails are on point.”

This article was printed in the March/April 2017 edition of Encounter.