The year of 1898 was a huge tourism year for Omaha. It was the year that an event lasted five months and attracted 2.6 million people from around the world—the Trans-Mississippi and International Expo, also known as the Omaha World’s Fair.
It was no accident that Omaha played host to this event; it was all by design. The tourist attraction was the innovative vision of a small committee of local businessmen who understood that tourism meant big business and could provide a boost to the local economy. The fair had an economic impact of almost $2 million dollars, an equivalent of more than $54 million by today’s standards. And it all started with a small group of business leaders with an idea.
Omaha has a long history of small committees doing big things. In 1950, four men who loved baseball had the vision to bring the NCAA Men’s College World Series to Omaha—Ed Pettis of Brandeis Department Stores, Morris Jacobs and Byron W. Reed of Bozell & Jacobs, and then-Mayor of Omaha Johnny Rosenblatt. The first games played in Omaha had a total attendance of 17,805. Over the years, College World Series of Omaha Inc., a local nonprofit organizing committee, was formed to sell tickets, plan special events, and rally community support for the series. Today the average attendance is more than 20,000 people per game.
It was the belief of a local woman, Lisa Yanney Roskens, and her love of horses that played a big part in Omaha hosting the 2017 FEI World Cup Horse Jumping and Dressage Finals. While there were many people involved, she played a key role in presenting the proposal to the international committee members in Lausanne, Switzerland, and convincing them that Omaha was the right place to host the event. More than 50,000 people from around the world attended the competition, putting the city on an international stage.
Junkstock is another Omaha event that started with an idea from Sarah Alexander, a stay-at-home mom with a passion for vintage pieces. She envisioned a place where junk enthusiasts could find some of the best antiques and repurposed art in the region. Junkstock started in 2012 with 29 vendors. This fall more than 200 vendors and 23 food trucks will be on site to welcome more than 10,000 guests through the gates. To accommodate the demand, Alexander purchased Sycamore Farms, a 135-acre century-old horse farm which now hosts three premier junk festivals every year.
Some of the names you may recognize, while others may not be as well-known. Each person named helped with events that brought thousands of out-of-town visitors to our city and millions of dollars to our local economy. And they all started with an idea, a few creative minds, and faith in Omaha as a destination.
This column was printed in the June/July 2018 edition of B2B.