Tag Archives: Together A Greater Good

Great Scot!

October 13, 2017 by
Photography by Bill Sitzmann

He began serving as the vice president of LGBTQ+ advocacy organization Heartland Pride last fall, but David Kerr hails from nowhere near Nebraska. The Glasgow, Scotland, native followed love to Omaha in 2013, and although his relationship ended, his business venture, The Tavern, blossomed in the heart of the Old Market. Today, Kerr jokes about printing cards to answer the daily question of how and why he ended up in the middle of America, but maintains he’s found a good fit in his adopted city.

“Omaha is hugely supportive of young entrepreneurs and business startups, and they have a sense of community here that you would never find anywhere else to nurture someone like that,” he says. Kerr prides himself on running an inclusive establishment that welcomes all; he’s even one of the first locally to offer gender-neutral bathrooms.

In turn, his business supports numerous nonprofits by serving as an event venue, participating in giving program Together A Greater Good (TAGG), and even directly supporting fundraising efforts. Kerr’s interest in giving back to the community began an ocean away, but one particular cause will always be close.

David Kerr

“Before I called Omaha my home, I volunteered for an LGBTQ+ organization in London called ‘The Albert Kennedy Trust,’ and they did some incredible work. And it really gave me an appetite to work for change no matter where I am,” he says.

The 1969 Stonewall riots are largely regarded as the catalyst that brought forth the U.S. gay pride movement. Heartland Pride’s official beginnings trace back to 1985. It’s a better world today for most LGBTQ+ people, Kerr says, but there’s still work to be done.

“Since then it’s remained crucial to our community to remain visible and proud. It’s easy to get complacent when we make strides,” he says. “For the gay community, it’s still relevant because honoring and celebrating our culture is still relevant.”

Dozens of countries around the world still criminalize same-sex activities, Kerr points out, and in eight countries death is a legal punishment.

“It’s important to remember the tradition of honoring those who went before us, the ones who were denied their human rights, and the ones who physically lost their lives as well. It’s important to still get out and be proud to honor those lives and shine a beacon of hope to people around the world. There are people who are suffering way more than people here in the United States,” he says. “We’re not acing it here by any means, but at least we’re making strides.

Allies should take notice, too, he adds. Locals may associate Heartland Pride with its annual June parade and surrounding events, but it’s also an important fundraiser for the nonprofit—run completely by volunteer efforts—whose activities include a scholarship program, a community action grant, and several youth programs.

“It’s obvious in this political climate that anyone’s rights can be called into question at any point by any government, and that’s not just true for the United States. Things are not static; they’re constantly moving, so we need to remain proud and visible so that no one ever does infringe upon our rights again,” Kerr says. “And that’s true for many communities, not just LGBT.”

Visit heartlandpride.org for more information about Omaha’s LGBTQ+ community.

This article appears as part of the September/October 2017 edition of Encounter Magazine.

Together A Greater Good

December 20, 2016 by
Photography by Bill Sitzmann

A mobile-friendly app created by two Omaha marketing pros has made giving to local charities easy for shoppers around town.

When folks download and use the Together A Greater Good app, they can scan their purchases from local participating businesses—including Big Mama’s Kitchen, The Bookworm, and Greenstreet Cycles—and donate a portion of the receipt amount to charities like American Cancer Society, the Open Door Mission, or a local school.

TAGG, founded in 2012, is the brainchild of Holly Baker and Leslie Fischer. Baker and Fischer studied marketing and business (Baker at the University of Nebraska-Lincoln, Fischer at the University of Nebraska-Omaha). The two met in 2007 while working at another startup, GiftCertificates.com. Although the two worked together for less than a year, the hectic, frenzied work environment helped forge a future partnership.

“You kind of bond through chaos,” Fischer says.

After leaving GiftCertificates.com, Fischer worked for the construction company EAD. While at EAD, Fischer juggled administrative, human resources, and marketing duties.

Coincidentally, both Baker and Fischer were pregnant around the same time while employed in their respective former jobs (Fischer at EAD, Baker at Qualia Clinical Services). Their gestations corresponded to the genesis of TAGG. When Baker was pregnant with her first child, she heard that Qualia was shuttering its Omaha operations. Around that time, Fischer asked Baker to help with some projects at EAD. And while Fischer was on maternity leave, she began brainstorming business ideas. One idea came from constantly being barraged by “cute kids wanting to sell stuff” for fundraising.

“I remember standing in my office, holding my resignation letter, thinking, ‘This is real. We’re doing this…”

– Leslie Fischer

Fischer says she remembers Baker saying, “Doesn’t there have to be a better way than this poor kid schlepping through all the neighborhoods?”

For Fischer and Baker, the Groupon business model kept coming up. The popular web coupon site Groupon offers different deals for products, services, and events. Specifically, Fischer and Baker were interested in taking Groupon’s voucher system for deals and applying it to fundraising. From early 2011 until May 2012, Baker and Fischer kept bouncing ideas around.

In May 2012, Baker and Fischer quit their jobs to devote all of their resources into launching TAGG.

“I remember standing in my office, holding my resignation letter, thinking, ‘This is real. We’re doing this,’” Fischer says.

Baker was pregnant at the time.

“I thought I was going to have a miscarriage from stress,” Baker says.


tagg1For most businesses, the first year of operation comes with a few horror stories. For Baker and Fischer, theirs revolved around the key component of TAGG—its website. After quitting in May 2012, Baker and Fischer planned to launch TAGG around the Fourth of July of that year. Unfortunately, the website developer, who was working in Colorado, hadn’t completed the back-end work for the website.

“I ended up spending the Fourth of July on the phone with our lawyer to get our code from this guy,” Fischer says.

Fischer and Baker agreed it was best to scrap the design and start fresh. They relaunched that fall.

Since launching, TAGG has gained 175 businesses committed to donating 5 percent of customers’ scanned receipts to local charities. Twenty thousand people have downloaded the TAGG app. And TAGG now operates out of a West Omaha office, a far cry from kitchen table conversations that created TAGG.

“It feels like forever ago, and yesterday at the same time,” Fischer says.

Visit togetheragreatergood.com for more information.