Tag Archives: success

Buy Omaha Profile

February 24, 2017 by

Our industry is too often focused on the completion of transactions as the measure of success.  At OMNE Partners, we build relationships by providing best-in-class real estate services and looking beyond a single transaction. We believe in treating our clients’ businesses as our own, with great care and end-to-end attention to detail, which only exists in a true partnership.

My career in commercial real estate began at the Omaha-based, family-owned real estate development firm the Slosburg Company. I was fortunate to work closely with the partners of the firm—their knowledge and advice was invaluable. From there, I moved to the Lund Co. Once again, I was fortunate to work with great people. John Lund and the other founders of the firm, Rich Secor and Jerry Kelley, were significant influences from day one. Working directly for Jason Fisher, Lund Co.’s president, I learned how leadership influences company culture and open communication fosters loyalty.

People who work at OMNE Partners can expect a culture that is committed to collaboration across departments. Everyone here is aware of how important they are to our success. We are very intentional about it. We recently implemented regularly scheduled, very brief (as quick as five minutes), company-wide update meetings. The purpose is to open the lines of communication and ensure everyone is working together outside of what is articulated in an organizational chart. We openly discuss company goals and the specific impact achievement will have on the firm.

One of the tasks we completed through our rebranding was the definition and expression of our principles.  What resulted was the beginning of what would become our manifesto. There is one line that sums it up well: “At our core, we care deeply about each other and the community we live and work within.”

TJ and his wife, Kate, have been married for 13 years and have three boys: Max, Ted, and Gus.

B2B

OMNE Partners
13340 California St., No. 100
Omaha, NE 68154
402-697-8899
omnepartners.com

 

The Secret Sauce of Super Success

July 17, 2015 by

Article published in Summer 2015 B2B.

I hope the overly alliterative title tipped you off that I will not, except possibly in jest, divulge the recipe to any sort of magical marketing elixir (patent pending). And it is not because I’m keeping all the sure-fire, sales-inducing snake oil. Unlike your spouse vis-à-vis the last box of Thin Mints.

From the rise of psychoanalytics in the 1950s to today’s emphasis on big data and its avalanche of Über-granular personal information, marketers have been, and remain, fascinated by what makes people buy the gadgets, groceries, and gewgaws lining retail shelves and Amazon Wish Lists. Yet despite the tireless push to crack marketing’s enigma machine, it turns out the formula for effective advertising contains nothing but variables. As I recall, most marketing majors went to business school to avoid algebra.

Formulas, schemes, and promises of sky-high ROIs abound; yet the great failing of all such formulas—aside from the resultant stylized marketing plans and creative work—is that they assume consumers behave in rational ways. Ways that can be measured, predicted, influenced, and repeated. Which, if you have ever met an actual consumer, seems pretty far-fetched. Another counter-school of thought posits that people base purchase decisions on pure emotion; which might well explain the CEOs new Boxster, but less so your recently acquired case of Flonase.

As suggested by Bob Hoffman (co-founder of Hoffman Lewis and author of The Ad Contrarian blog) in Quantum Advertising, the answer lies somewhere in the middle. People sometimes act rationally and sometimes act emotionally. Often within the space of a few seconds. Often regarding the same product. Anyone who has ever interacted with actual consumers, or at least stood in line at the customer service counter at Mega-Lo-Mart, knows the customer is not always right. In fact, they are quite often nuts. (You would think this is fairly common knowledge in the halls of most ad agencies, but the desire to sell something concrete—and companies’ preferences for purchasing the same—often creates a cognitive dissonance that is difficult to dissuade.)

So what, exactly, is a brand to do to combat consumers’ idiosyncrasies? The answer, like most things in marketing, is surprisingly simple, yet more difficult to achieve: be consistent. Consistent branding is more than routinely putting your brand out there. It is routinely putting the same brand out there. Not in rote, repetitive ways. Your message still has to be inventive, relevant, entertaining, etc. But it must also be consistent across the board with regards to tone, personality, promises, etc.

Because when you embrace constancy, you are positioned for those moments when consumers really do need (rational) or want (emotional) you. Your product and message may not be relevant to a person every time they see it. But that moment a person needs a dry cleaner, new car, HVAC service, or even an attorney, you are already in their evoked set of options. Not a nebulous entity that does something possibly related to their need, but a known brand that now must market themselves less to close the actual sale.

Constancy is not easy, especially in this day of failing faster and rapid iteration. But those things should enhance consistent branding, not supplant it. Keep your foundation, your core, the soul of your brand unchanging, and tweak your tactics as you go. Always fresh, but always focused. It’s not exactly a formula, but it is a pretty decent recipe.

Jason Fox is the executive creative director at Webster, and the chin behind @leeclowsbeard.

Jason Fox is the executive creative director at Webster, and the chin behind @leeclowsbeard.

Sauce Bottle

Grades, and Then Some…

September 24, 2013 by
Photography by Bill Sitzmann

It took me a really long time to get organized. Not this morning or this week—I mean since high school.

I was one of those irritating kids who pretty much winged it through my early grades. I never had to study. Maybe running through spelling words a time or two before a test, but really, hardcore, sit-down-and-learn-this studying wasn’t my thing. And since my grades were always good, no red flags for my parents.

Until high school.

I started taking French and honors classes. There may be a few subjects you can “wing,” if you just pay attention in class, but I’m here to tell you that, for most people, foreign language is not one of them. Neither is The Odyssey.

So, at the age of 14, I was finally introduced to the concept of “studying” and being fully prepared for class. It was an eye-opener. And truth be told, it took me a while to catch on. I tried really hard to be organized like my friend Judy, who always had her notes in order, her assignment book filled in with little checkmarks by the completed items. She graduated second in our class of 384. My efforts always seemed short-lived.

It’s not that I was a bad student. I managed to graduate in the top 10 percent of the class, but I just wasn’t as successful as I could have been if I had started high school with some established study skills.

High-school Spanish teacher Theresa Jensen says the biggest challenges for kids who don’t know how to study isn’t their natural ability. It’s generally organization and planning: “They tend to wait until the last minute when it’s really too late to internalize anything. Then, when they finally focus, they don’t know what to do. They’ll passively look over their spotty notes or the book. They’ll try to quickly memorize vocabulary or rules, but learning a language [or any subject] is so much more than just memorizing words.”

Jensen says she can tell which students are studiers and which aren’t. “The studiers pull out old vocabulary lists; they take notes without being told. They write things down in an assignment notebook and sometimes bring in their homemade flashcards. I can [also] tell which kids have logged onto our class study website and which haven’t.” And she says the most obvious indicator is who performs well in class and how prepared they are.

So as school is steaming full speed ahead, what can you do to help your student be a “Judy” and not a “Bev?”

The number one suggestion is to teach organizational skills early on. Also don’t use good grades as the only indicator of your child’s progress in school. Elementary teachers generally hand out assignment books or sheets, and parents are asked to sign them so the teacher knows that the child is getting his work done. Make your child responsible for bringing the assignment book to you to sign (rather than you asking for it); and as you do, ask your child to tell you more about their work. Even in early grades, encourage your kids to take responsibility for writing down their assignments and checking them off as they are completed.

“Good study skills start with simply being organized,” says Jensen. “I’ve seen high school students over the years who end up in special study halls because they are failing three classes. Why? Not because they can’t learn, but because they are so unorganized. They don’t even know where to start. They lose assignments and papers and don’t know where to find the answer. They don’t know what the teacher expects of them.”

Harder still for those students who have always had an easy time getting excellent grades and suddenly begin bringing home 2s, 3s, and even 4s (a.k.a. Bs, Cs, and Ds). Confused parents may be quick to blame their teenager for slacking off when, in reality, the student is doing exactly what they have always done. It just doesn’t work anymore.

The best advice? Start your child early with a regular, established study time and place that works for your family. Encourage and teach consistent organizational skills. Even helping little ones learn to put toys and clothes away in the right places counts.

Older students can make sure they are using their assignment book consistently. Having teachers check the book weekly and make notes for a while can help clarify and demystify expectations. The student should have one place for keeping important papers, and set aside specific time for study several times a week, even if there’s no assignment due the next day. If these things aren’t helping, it’s probably time for the student to let the teacher know he’s struggling and get the teacher’s recommendations.

Sending your student to college with solid studying and organizational skills is a powerful gift. And it’s far more efficient to strengthen weak study skills before you start paying per credit hour.

For more suggestions on helping develop study skills visit greatschools.org or childdevelopmentinfo.org.

Fathers and Daughters

July 22, 2013 by

Men hold incredible power over the future their daughters will experience. Sometimes, I have to wonder how many fathers realize that. And how many grieve for realizing it too late?

I’m not just talking about financial security or educational opportunities. The way a father treats his daughter molds her as a person, and especially how she sees herself as a woman. It’s a unique relationship, unlike that between mothers and sons, dads and sons, and mothers and daughters. How fathers choose to manage their relationships with their daughters has a lifelong impact that can be devastating if it doesn’t go well.

“A little girl first learns how to relate to men though her father,” says Pegg Siemek-Asche, statewide administrator for behavioral health at Lutheran Family Services of Nebraska. “If that goes badly, it sets a stage for difficulty as the young woman ages.” If a father never pays attention to his daughter, never spends time being playful, or never expresses his approval of her—her looks, her actions, her behavior—it can create a vacuum of positive self-esteem that the young woman will eventually seek to fill in other ways, most likely negative ones.

Through their actions (or inactions), a father teaches his daughter how she should expect to be treated by men, both good and bad. Young women blessed with warm, loving, and encouraging relationships with their fathers will seek the same in their partners.

Conversely, those who do not have that kind of support will struggle and likely seek to find that approval in unhealthy ways. Young women who report negative relationships with their father say they often have trouble dating, flirting, or even forming true romantic relationships. They simply never learned how. It’s not unusual for these girls to become promiscuous in their frustrating search for masculine approval.

This explains why so many smart women end up in unhealthy and even abusive relationships. It’s what they are used to and comfortable with. They instinctively choose partners who treat them as their father did—and believe they deserve no better. So what, specifically, can a father do to help his daughter towards a healthy adulthood?

“Girls need to hear they are attractive, capable, and smart—from their father,” says Siemek-Asche. “Girls are hyper-sensitive about their appearance and abilities, and they want Dad’s approval.” One misplaced or misspoken comment about her weight or looks can be heartbreaking, and a thoughtful dad will realize he should tread carefully. This sets the stage for positive self-image that will benefit her for a lifetime.

One-on-one time is very important. “You are teaching her how others, especially men, should talk with her, how she should expect to be treated,” says Siemek-Asche. This starts young but becomes even more important as she approaches pre-teen and teen years. Around age 10, especially, girls are incredibly vulnerable and insecure. “That’s when you start seeing a lot of the ‘mean girl syndrome,’ as girls start taking their insecurities out on each other. Dad can really make a difference by being supportive and engaged with his daughter.”

And finally, the relationship between mom and daughter can become very strained during the early and mid-teens, as the young woman seeks her own path away from her mother. It can be hard for both of them, but the father can be a tremendous help in creating a bridge between the two as they get through those trying years. Even if the parents are no longer together, it remains important for the father to treat his daughter’s mother with integrity and respect. Little girls pick up messages from that relationship as well.

And perhaps the most important message of all for dads? Be there for your daughter. Make the effort to be present at every age. She’ll notice. And finally, your daughter will never be too old for a hug and to hear that you love her. Tell her.