Tag Archives: stations

Revamped Radio

March 18, 2017 by
Photography by Bill Sitzmann

When the band Train came to Omaha’s Baxter Arena for a concert in December 2016, there were plenty of flashing lights and excited fans. “But when the lights go out and the audience starts screaming, there’s no rush like it in the world,” says Andy Ruback, general manager of NRG Media. Ruback knows a great deal about screaming fans—when a big concert comes to town the likelihood is that Ruback had his hand in the planning. His role as general manager has evolved over the years from managing radio stations to include managing events brought to town by NRG Media Live.

The business is a natural fit for NRG, which owns stations ranging from Power 106.9 to 1290 KOIL. The company was looking to the future for broadcasting and leaning toward live shows as a way to increase profitability. NRG used their strengths in connecting people to music to expand into the business of concert production. With the radio stations’ on-air talent knowing their listeners’ preferences, the media company naturally knew what acts had potential to bring in revenue, and which ones might not.

Ruback came to Omaha from Lincoln, where he served as general manager for their NRG stations. Upon his arrival at the NRG offices in Omaha in 2012, Ruback went full speed ahead. He says the intention was never to focus on live shows over radio shows; rather, he called his plans a method for “diversifying for growth.”

Concert production is a challenge that Ruback gladly accepted, but in it, found unique bumps in the road. Some of those bumps included special requirements, such as permits, that needed the legal team’s help. Shock rocker Alice Cooper, for example, required the team to acquire special insurance because of the pyrotechnics involved with his show. Ruback and his team figured out how to get the right insurance, and now know who to ask the next time someone wants to light up fireworks onstage.

Ruback says some of the more surprising challenges he and his team have faced come from smaller, more routine details.

“I would say it’s more about the crowd experience logistics,” Ruback says. “How do we try to work with the arenas to make sure there’s enough concessions on the floor? What should be the entry ticket price? What should be the price for the front row?”

Logistics is the simplest description for the business of producing concerts. Is the specific artist available at the time? Is there enough interest in this artist to fill the seats? Is a venue available on the day needed?

“We could have the great idea, and the right price, but there could be a UNO hockey game and a Lancers game on the night we want, and we’re out of luck,” Ruback says.

It is a revenue stream in which many community businesses desire to participate, and there are many ways for them to participate, including attaching their name to experiences such as meet-and-greets with the band before or after the show, and attaching their name to souvenirs. Attendees at the Train concert, for example, vied for flashing bracelets and cups branded with a sponsor’s logo. Signage prominently displayed throughout Baxter Arena featured sponsor logos.

The scenario is beneficial to everyone involved: the band gets to play to a well-attended venue, the fans get to enjoy the band, and the sponsors get to present their message in an effective way.

“On that day, no other media group is producing a concert,” Ruback says. “So you’re looking at content that advertisers want to be a part of, but no other client can do.”

The diversification proved wildly successful. Ruback says that since 2014, more than 100,000 people have attended an NRG Media Live event. Associate athletic director for University of Nebraska at Omaha Mike Kemp enjoys his business dealings with NRG Media Live and says that when Ruback puts on a concert at Baxter Arena “… it’s not just a concert—it’s an event. He has great vision and ideas and that’s the true charm of what he does.”

“I think NRG Media does a great job of engaging the community to get behind the events,” adds Kemp. NRG Media has the ability to promote coming shows using the radio stations on their roster and their strong social media presence. This equals solid attendance numbers at concerts and happy sponsors.

“Andy’s full of energy and great ideas,” Kemp says of Ruback. “He’s an honest guy with great enthusiasm for what he does.” Rubak’s vision has evolved NRG Media into much more than an organization simply running local radio stations. In fact, the next time there is a popular concert in town, there is an excellent chance that Ruback can be found there, smiling and enjoying the rush.

Visit nrgmedia.com for more information.

This article was printed in the Spring 2017 edition of B2B.

Pacific Life

February 24, 2017 by
Photography by Bill Sitzmann

The site of Omaha’s old Knights of Aksarben complex—acres of once-busy thoroughbred horse racing and concert space turned albatross—has blossomed anew as the live-work-play destination spot known as Aksarben Village.

The booming mixed-use development is home to popular eateries, a movie theater, health club, and two colleges. This is part of why Pacific Life Insurance Company moved its regional business operations office from downtown to a new five-story building there in late 2015. The company’s Omaha office has grown from 250 to 450 workers since the blue-gray motif structure’s 2014 groundbreaking.

The gleaming, glass-fronted Holland Basham Architects design offers many creature comforts and inhabits prime real estate at 6750 Mercy Road.

The new digs provide a branded presence after a low-key profile at downtown’s Landmark Center.

Angela Greisen, Pacific Life assistant vice president for human resources, says, “We couldn’t have our name on the previous building in any big, visible way. We’d been in Omaha 12-plus years and people still didn’t know we were here.” That’s changed, she says, as events “bring thousands of people to the village and our new building with our big branding and signage is right there in the middle of everything.”

“That’s been huge for us. It’s also given us higher applicant flow because people now know we’re here and here to stay and we’re growing.”

Where many employees had to use off-site parking downtown, they now have an 850-stall covered garage. A heated, enclosed skybridge connects the building to the garage.

Greisen was part of a project team drawn from each Pacific Life business unit that polled employees about their likes and dislikes.

“The three most important things employees said they wanted were parking, amenities, and a nearby location with easy access,” she says.

Aksarben was the clear site choice. Pacific Life partnered with Magnum Development on the $33 million new build. The company occupies the second through fifth floors. Eateries and shops fill the ground floor.

“Staff response has been great,” Greisen says. “They love the parking, the amenities, the bright, airy feel of the building with the wide-open layout, natural lighting, and clean, modern finishes. Though we added only about 10,000 square feet, it’s organized much more efficiently.”

Each floor plan incorporates cutting-edge work spaces to enhance communication, team-building, workflow, and group projects via huddle spaces, conference rooms, and commons areas. She says, “Staff can seamlessly interface in real time with colleagues at other locations through videoconferencing, teleconferencing, and webinar technology.”

There’s a Wall Street trading-room floor look to the third floor internal wholesaling area. Flat-screen panels stream motivational performance messages and live market conditions to the sales desk floor.

In multiple areas, adjustable, stand-up work stations are available. Employees can indulge their freshly brewed beverage cravings at several Keurig stations.

The in-house Park View Cafe is a grab-your-own, pay-with-your-phone Company Kitchen model. The spacious room converts into a meeting-reception space with audio-video connectivity. A covered balcony offers a panoramic overlook of Stinson Park.

Though not green certified, the structure integrates many conservation features, including energy efficient windows, LED lighting, HVAC that is programmed to shut off when areas are unoccupied, low water usage restroom fixtures, and motion-sensor lighting.

Greisen says employees appreciate Aksarben Village’s warm welcome and plethora of things to do. Proximity is a big plus, too, as Pacific Life is an employer partner of the University of Nebraska at Omaha, whose south campus is in the village. As an employer partner, company representatives promote their job opportunites and participate in career fairs; staffers also speak to classes and conduct mock interviews when asked. Greisen hopes this partnership will grow.

“We expect an increase because we have a partnership with UNO, and now we are literally on the edge of their campus,” she says. “It’s very convenient. Increased visibility.  It gives us even more opportunities to partner with the university.”

This visibility, along with the popular amenities, could mean an increase in sought-after employees at Pacific Life in the near future.  And that can help secure Pacific Life’s future.

Visit  aksarbenvillage.com for more information.

This article was printed in the Spring 2017 edition of B2B.