Tag Archives: NRG Media

Revamped Radio

March 18, 2017 by
Photography by Bill Sitzmann

When the band Train came to Omaha’s Baxter Arena for a concert in December 2016, there were plenty of flashing lights and excited fans. “But when the lights go out and the audience starts screaming, there’s no rush like it in the world,” says Andy Ruback, general manager of NRG Media. Ruback knows a great deal about screaming fans—when a big concert comes to town the likelihood is that Ruback had his hand in the planning. His role as general manager has evolved over the years from managing radio stations to include managing events brought to town by NRG Media Live.

The business is a natural fit for NRG, which owns stations ranging from Power 106.9 to 1290 KOIL. The company was looking to the future for broadcasting and leaning toward live shows as a way to increase profitability. NRG used their strengths in connecting people to music to expand into the business of concert production. With the radio stations’ on-air talent knowing their listeners’ preferences, the media company naturally knew what acts had potential to bring in revenue, and which ones might not.

Ruback came to Omaha from Lincoln, where he served as general manager for their NRG stations. Upon his arrival at the NRG offices in Omaha in 2012, Ruback went full speed ahead. He says the intention was never to focus on live shows over radio shows; rather, he called his plans a method for “diversifying for growth.”

Concert production is a challenge that Ruback gladly accepted, but in it, found unique bumps in the road. Some of those bumps included special requirements, such as permits, that needed the legal team’s help. Shock rocker Alice Cooper, for example, required the team to acquire special insurance because of the pyrotechnics involved with his show. Ruback and his team figured out how to get the right insurance, and now know who to ask the next time someone wants to light up fireworks onstage.

Ruback says some of the more surprising challenges he and his team have faced come from smaller, more routine details.

“I would say it’s more about the crowd experience logistics,” Ruback says. “How do we try to work with the arenas to make sure there’s enough concessions on the floor? What should be the entry ticket price? What should be the price for the front row?”

Logistics is the simplest description for the business of producing concerts. Is the specific artist available at the time? Is there enough interest in this artist to fill the seats? Is a venue available on the day needed?

“We could have the great idea, and the right price, but there could be a UNO hockey game and a Lancers game on the night we want, and we’re out of luck,” Ruback says.

It is a revenue stream in which many community businesses desire to participate, and there are many ways for them to participate, including attaching their name to experiences such as meet-and-greets with the band before or after the show, and attaching their name to souvenirs. Attendees at the Train concert, for example, vied for flashing bracelets and cups branded with a sponsor’s logo. Signage prominently displayed throughout Baxter Arena featured sponsor logos.

The scenario is beneficial to everyone involved: the band gets to play to a well-attended venue, the fans get to enjoy the band, and the sponsors get to present their message in an effective way.

“On that day, no other media group is producing a concert,” Ruback says. “So you’re looking at content that advertisers want to be a part of, but no other client can do.”

The diversification proved wildly successful. Ruback says that since 2014, more than 100,000 people have attended an NRG Media Live event. Associate athletic director for University of Nebraska at Omaha Mike Kemp enjoys his business dealings with NRG Media Live and says that when Ruback puts on a concert at Baxter Arena “… it’s not just a concert—it’s an event. He has great vision and ideas and that’s the true charm of what he does.”

“I think NRG Media does a great job of engaging the community to get behind the events,” adds Kemp. NRG Media has the ability to promote coming shows using the radio stations on their roster and their strong social media presence. This equals solid attendance numbers at concerts and happy sponsors.

“Andy’s full of energy and great ideas,” Kemp says of Ruback. “He’s an honest guy with great enthusiasm for what he does.” Rubak’s vision has evolved NRG Media into much more than an organization simply running local radio stations. In fact, the next time there is a popular concert in town, there is an excellent chance that Ruback can be found there, smiling and enjoying the rush.

Visit nrgmedia.com for more information.

This article was printed in the Spring 2017 edition of B2B.

Becka’s Back

February 25, 2013 by
Photography by Bill Sitzmann

The unmistakable voice that many in Omaha have come to love (or, if we’re honest, love to hate) has returned to the airwaves. In January, radio talk show host and Benson High School grad Tom Becka found himself in a familiar seat back in Dundee. (Not a Dundee Dell barstool; although, Becka is known to wax poetic on the air about his love for the Dell’s single malt scotch selection.)

Many recently remember Becka from his weekday afternoon show on KFAB (1110 AM), located in the heart of Dundee. But in October 2011, the decision was made to end Becka’s tenure with KFAB and its parent company, Clear Channel Media and Entertainment. Becka insists the decision was issued not locally, but at the corporate level: “I didn’t fit their line-item formula.”

Becka then headed north for about a year, landing a job as program director for an FM talk station in Fargo, N.D. But not long after Becka set up shop, he was lured back to Omaha, sort of, hosting an afternoon talk show on KKAR (1290 AM). KKAR is owned by NRG Media and located in Becka’s old stomping grounds near 50th and Dodge streets. He pulled double-duty for several months: waking pre-dawn to host a morning talk show, managing the radio station and all its moving parts, and then prepping for his two-hour afternoon show in Omaha (broadcasting from a makeshift studio fashioned in his West Fargo apartment).

But the sale of the Fargo radio station gave Becka an opportunity to return to Omaha and pursue radio full-time…once again, in his beloved Dundee. “The Tom Becka Show” airs from 2 to 6 p.m. on 1290 AM, now dubbed the Mighty 1290 KOIL. “I am genuinely excited about helping rebuild this legendary radio station,” Becka says. “By working at 1290 KOIL…I can focus on what is happening here in Omaha, and not have to worry about what they say at the home office in Texas.”

“I always wanted to be in radio, but didn’t think I could do it with my voice.”

KFAB was Becka’s home not once, but twice. He launched his talk radio career at “the 50,000-watt blowtorch” in 1994, but left five years later for an on-air job in Kansas City. He returned to Omaha (and KFAB) in 2004, where he remained until his termination in 2011.

Born in Cleveland, Ohio, Becka moved to Omaha his junior year of high school. (“When you move outside of Omaha and tell people your high school mascot was a bunny, they think you’re making it up.”) He studied at UNO and was active with the university’s radio station, KVNO (90.7 FM).

Although talk radio would become his wheelhouse, Becka fell hard when he discovered rock and roll. An AM Cleveland DJ by the name of Jerry G played popular tracks overnight. “He was the king of Cleveland Top 40 radio. Even though I was supposed to be asleep, I would hide a radio under the blankets and listen until late at night,” he recalls. “I always wanted to be in radio, but didn’t think I could do it with my voice.”

Becka’s voice has become his signature statement: fast, high-pitched, loud, and always laced with his own opinion, whether listeners like it or not.

His career has been spent in an industry rife with obstacle, ratings, and setbacks. Becka says he has learned perseverance, adapting to change, and how to maintain friendships when lines are drawn in the sand. “I have fond memories of my time at KFAB and a lot of respect for my friends who are still working there,” Becka says. “But I am really excited about competing against them. I like to think of it as a football player who has been traded to another team. My job is to beat them, but we can remain friends off the field.”