The Nonprofit Association of the Midlands is a resource dedicated to helping the thousands of nonprofit entities scattered across Nebraska and western Iowa.
CEO Anne Hindrey stands at the helm of the organization that connects so many disparate nonprofits—from sports (Omaha Fencing Club) to social services (United Way of the Midlands). Roughly 330 total nonprofits hold a registered membership to NAM. Each works to serve the community in its own way.
Hindery’s job involves helping nonprofits navigate the often sticky world of public policy. It is a role she is well-qualified to assist with.
She started her career as the law enforcement coordination specialist with the U.S. Attorney’s Office in Omaha.
“I wanted to change the world, but I realized that, in government, every four years someone changes the world back,” says Hindery, a Missouri native with a bachelor’s degree from Creighton University and a Master of Public Administration from the University of Nebraska at Omaha.
Her previous job in the Nebraska branch of the Department of Justice involved writing grant applications. Her grant-writing experience carried over to her next role as program director at the Omaha Community Foundation. She served on boards, and deepened her involvement in the community. She eventually joined NAM in 2008.
“I was on the board for five minutes,” Hindery says, half-jokingly. “I took someone’s place on the board in November, and they just had a staff change. Because NAM had a good staff policy in place, they needed someone on the board to step in. I said I could do it, and after a time, I was hired full-time.”
Hindery and her staff at NAM develop relationships with various nonprofits. They offer assistance with human resources, insurance, and legal needs; create partnerships between advocacy and public policy groups; and provide tools and training to members. NAM is also part of the National Council of Nonprofits, which keeps Hindery at the forefront of industry trends and changes in public policy.
“We find our membership in the Nonprofit Association of the Midlands very beneficial,” says Peg Harriott, CEO and president of the Child Saving Institute. “We use the annual salary and benefits report to make sure that our salaries are competitive in the market, and we participate in the health insurance trust to help moderate the cost of health insurance for our employees.”
CSI’s 150 employees benefit from NAM’s insurance trust, but Hindrey and her team make sure they offer services to small nonprofits as well as large ones.
Joining NAM is not free, however. According to the organization’s website, the cost to register ranges in eight tiers from $50 (for nonprofits with an annual budget less than $49,999) to $1,000 (for nonprofits with an annual budget greater than $10 million).
The Inclusive Life Center offers Christian rituals to people who may not belong to a church but want a minister for a wedding, baptism, or funeral. The center’s staff of one says he has greatly benefited from belonging to NAM.
Chaplain Royal D. Carleton says, “We work off of donations, and it helps us to be mindful that we have to be very transparent and good stewards of the funds that are bestowed on us.”
“I went to my first NAM conference [in 2016], which was ‘Who’s telling your story?’” Carleton says. “I learned more that day about marketing than I have in some ways in six years [of running Inclusive Life]. There were very strategic marketing insights that I did not know before.”
He also learned that his audience is wider than he originally thought.
“I’ve never marketed to those who are religious, because I figured they have a church they belong to,” Carleton says. “I had people stand up and say, ‘Listen, I’m Catholic, but I have friends who are not religious, and I need to know who you are so I can share that resource with my friends.’ That was a big eye opener for me.”
That connection to people, and other nonprofits, is one of the biggest resources that NAM offers.
“We encourage our members to not reinvent the wheel,” Hindery says. “In many cases, someone has gone through the same problem, and the solution is already available. You may want to tweak it, but it’s there.”
Visit nonprofitam.org for more information.
This article was printed in the March/April 2017 edition of Omaha Magazine.