Rewind to May 8, 2009, and you will find a community of 400-plus graphic designers, entrepreneurs, creatives, developers, small business owners, and even a handful of investors seated in tidy rows at KANEKO in the Old Market. It was a first-of-its-kind conference for Omaha.
Many of these people knew of this event through casual conversations—mostly on Twitter—about a little-known conference coming to town called “Big Omaha.” It was the brainchild and second-born of friends Jeff Slobotski and Dusty Davidson (the previous year’s Silicon Prairie News being their firstborn). The two recognized a movement and a simmering energy surrounding the local tech community. It was a cadre of women and men who decided start-up and tech success could happen not on the West Coast but in their own backyards.
The inaugural Big Omaha sold out 10 days prior to the conference. The energy it created has sustained these past eight years. The result? Omaha is now a destination for start-ups seeking new ideas, new energy, and even new money in the form of investors.
“Big Omaha provides inspiration for people to start something,” explains Brian Lee of AIM, a not-for-profit organization that promotes technology to empower people, enhance organizations, and create brilliant communities. Lee serves as managing director of Big Omaha and Silicon Prairie News.
Two years ago, Big Omaha and Silicon Prairie News were acquired by AIM. Although the ownership structure has changed, the Big Omaha experience remains true to what Slobotski and Davidson created with the first conference in 2009.
“Big Omaha has had a huge impact on our community,” Lee says. “It is part of a larger movement in the past eight years that started with Big Omaha.”
Now the conference welcomes a sold-out audience of 700 attendees with guest speakers in a range of tech- and entrepreneurial-based industries who have crisscrossed the globe. When the speakers take the stage, the majority are candid about their successes and their failures, which they are encouraged to share in engaging, meaningful, transparent, and memorable ways.
“We ask our speakers to address overcoming challenges, which helps our audience find inspiration,” Lee says. “In the Midwest, we appreciate authenticity. Hearing those struggles helps a lot.”
Part of the splash of Big Omaha’s first conference in 2009 was its clever cow branding, developed by Omaha-based Oxide Design Co. The cow visuals have remained, although design duties changed hands in 2015 from Oxide to Grain & Mortar.
Now that Big Omaha is owned and operated by AIM, its goal is to cover costs through sponsorships and ticket sales, Lee says.
The conference continues to be a hot event. Tickets that cost as much as $599 are scooped up annually by local, national, and even international attendees.
Big Omaha could move to a larger venue, selling more tickets and earning more revenue. But Lee says from his vantage point, the Big Omaha culture isn’t about a bottom line.
“Our goal is not to outgrow KANEKO. We want to preserve the charm and the experience (of Big Omaha) for as long as we can.”
Part of this charm is the togetherness. Everyone who attends Big Omaha hears the same speakers in the same order. Speakers are encouraged to remain the entire two days of the conference, immersing themselves in the experience and networking with Big Omaha ticket-holders. (The pre-party and post-party have become a popular part of the two-day conference.)
Graphic design, architecture, tech innovation, and entrepreneurship ideas abound here. UNL architecture students provided an art installation in 2016, and a guest speaker in 2015 and 2017 was fashion entrepreneur Mona Bijoor, a favorite among the fashion designers and fashionistas
The conference’s first row is filled with familiar faces each year. One of them is Megan Hunt of Omaha, who has attended every single Big Omaha since 2009.
“I remember the incredible momentum that had built up in the Midwest startup community for this event,” Hunt recalls. “The desire we all had for a space to come together, share the work we were doing, and learn from the superstars in our field was palpable. The way that Dusty and Jeff harnessed that energy and built Omaha’s reputation as a hub of entrepreneurship is nothing short of legendary.”
Hunt has owned a web-based bridal design company, a co-working space, and, most recently, a web-based clothing retailer known as Hello Holiday that also boasts a very visual storefront in the heart of Dundee.
“I love going to Big Omaha because, for me, running a business is not just dollars and cents and strategy around growth,” Hunt adds. “It takes a lot of creativity and ingenuity. Big Omaha is my favorite conference because they do understand this so well, emphasizing how interdisciplinary business and technology can be, and welcoming artists, musicians, designers, and writers—people who may normally be in the minority at
Big Omaha 2017
Big Omaha returned to KANEKO for the ninth consecutive year May 18 and 19. Below is the lineup of speakers.
Joe Ariel, co-founder and CEO of Goldbely
Mona Bijoor, managing partner at King Circle Capital and founder of JOOR
Christina Brodbeck, founding partner at Rivet Ventures
Daniel Burka, design partner at GV, formerly Google Ventures
Shirley Chung, chef and owner at Steamers Co.
Baldwin Cunningham, vice president of strategy at Brit + Co., co-founder of Partnered
Diana Goodwin, founder and CEO of AquaMobile
Alex Klein, co-founder and CEO of Kano Computing
Brandon Levy, co-founder and CEO of Stitch Labs
Mitch Lowe, co-founder of Netflix, CEO of MoviePass
Margenette Moore-Roberts, global head of inclusive diversity at Yahoo
Nish Nadaraja, former Yelp brand director, partner at Rich Kid Cool
Brian Neider, a partner at Lead Edge Capital
Vanessa Torrivilla, co-founder and creative director of Goldbely
Shandra Woworuntu, founder of Mentari
Matt Zeiler, founder and CEO of Clarifai
Visit bigomaha.co for more information.
Big Omaha participants try virtual reality goggles at a previous year’s event.
This article was printed in the Summer 2017 edition of B2B.