Tag Archives: Fruitful Design

Omaha Magazine Wins 2015 Great Plains Journalism Award

April 14, 2015 by

Photo above: Director of Photography Bill Sitzmann, Creative Director John Gawley, Managing Editor Robert Nelson, and Senior Graphic Designer Kristen Hoffman with our award-winning cover at the 2015 Great Plains Journalism Awards ceremony in Tulsa, Okla.

Omaha Magazine won best magazine cover at the prestigious 2015 Great Plains Journalism Awards, one of five categories in which the magazine was named among three finalists.

The Great Plains Journalism Awards annually recognize the best newspaper and magazine journalism in an eight-state region comprising of Arkansas, Iowa, Kansas, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota. The awards were presented during a luncheon April 13 at The Mayo Hotel in Tulsa, Okla.

Omaha Magazine won the top award in the Magazine Cover category for the January/February 2014 Best of Omaha issue, executed by Creative Director John Gawley, then-Junior Graphic Designer Paul Lukes, and Ben Lueders of Fruitful Design.

We received two of the three finalist slots in the Magazine Cover category. Gawley and Director of Photography Bill Sitzmann were nominated for our November/December 2014 cover featuring local radio legend Otis XII in a story written by Managing Editor Robert Nelson.

Nelson himself was a finalist in the Magazine Profile Writing category for his July/August 2014 cover story on then-Secretary of Defense Chuck Hagel and again in the Magazine Column Writing category for his September/October 2014 “The Closer” column, titled “Slogan Explosion.”

Sitzmann was recognized for his portrait of Jeff Toma accompanying the story “The Handyman Diaries” in the January/February 2014 issue of Omaha Home. That story was written by Executive Editor David Williams.

Mike Lang and Corey Hart of Spectral Chemist were recognized for their video supporting our September/October 2014 story “Cricket: The Grandfather of Baseball is Making a Comeback in Omaha,” written by Robyn Murray.

“I am proud of our talented staff and we are honored to tell the stories of the people of Omaha,” Omaha Magazine Publisher Todd Lemke says. “It’s great to be recognized by our peers as being right up there with the best of the best in an eight-state regional competition where Omaha Magazine was the only Nebraska magazine recognized as a finalist—let alone a winner. We also congratulate the Omaha World-Herald for their strong showing at the awards.”

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Ben Lueders

August 4, 2014 by
Photography by Bill Sitzmann

The afternoon sun shines through the window, illuminating an armada of Lego creations. Large pirate ships defend one side of the room while, a few feet away, an opposing counter displays Star Wars vessels and such action figures as Anakin and Luke Skywalker manning their battle stations.
Ben Lueders, owner of Fruitful Design, is sitting at a rustic wooden table discussing upcoming projects with intern Nicholas Jones.

Lueders spent most of his childhood in Hawaii, during which time he was trained in classical piano and enjoyed creating things with Legos. Though he started off studying music in college, he often spent time in the library between classes drawing caricatures of his friends. After hearing about a job opening with the Hawaii Coral Reef initiative, Lueders headed downtown on whim. He surprised even himself by becoming their art director, a position he held for eight years before moving to Omaha in 2006.

He had never imagined that he could make a living drawing sharks, and music soon took a backseat to his newest creative outlet.

Lueders went on to work at local creative firm Eleven19 after winning, of all things, a coloring contest for Big Omaha. It was there that yet another light bulb went off. “I realized my love for working for a small local shop with awesome long-term clients and being able to do very creative work,” he says.

With that vision in mind, Fruitful Design was born. His business offers such services as branding, illustration, print media, and web design. His body of work also includes the background typography seen on the Best of Omaha™ cover of the January-February issue of this magazine.
All that was missing was the perfect space. As with so many young professionals, the thriving scene in Benson beckoned. A client would later morph into a landlord.

Lueders learned of the ambitious mission behind the 402 Arts Collective and director Ben Schafer’s ideas for the old Foundry building on Maple Street in Benson. Schafer planned to turn the space into a coffee shop, recording studio, live performance venue, and more. Lueders began by creating their new logo and branding. The 402 Arts collective became one of his first regular clients, and now is the location of Fruitful Design’s offices.

“I love Benson, it is such a magical place,” he adds.

Now with a space of his own, Lueders’ imagination moves far above and beyond a sketchpad and pencil. A room next to his office is where he teaches lessons on Wednesday nights. And, rekindling a once dormant passion, he is known to write his own music. The 402 Arts Collective’s recording studio shares a wall with Fruitful Design, and Lueders has some studio time saved up that he’s dying to use.

As business grows, the Legos continue to multiply, and musical notes waft back and forth through the walls, just like the innovative thoughts bouncing around in Lueders’ head.

There is still one question left unanswered. Why the “Fruitful” brand?

“I don’t measure my [design] successes by how much cooler they look,” he says, “but what I love to see is that my clients become more fruitful because of them.”