Tag Archives: enthusiasm

Revamped Radio

March 18, 2017 by
Photography by Bill Sitzmann

When the band Train came to Omaha’s Baxter Arena for a concert in December 2016, there were plenty of flashing lights and excited fans. “But when the lights go out and the audience starts screaming, there’s no rush like it in the world,” says Andy Ruback, general manager of NRG Media. Ruback knows a great deal about screaming fans—when a big concert comes to town the likelihood is that Ruback had his hand in the planning. His role as general manager has evolved over the years from managing radio stations to include managing events brought to town by NRG Media Live.

The business is a natural fit for NRG, which owns stations ranging from Power 106.9 to 1290 KOIL. The company was looking to the future for broadcasting and leaning toward live shows as a way to increase profitability. NRG used their strengths in connecting people to music to expand into the business of concert production. With the radio stations’ on-air talent knowing their listeners’ preferences, the media company naturally knew what acts had potential to bring in revenue, and which ones might not.

Ruback came to Omaha from Lincoln, where he served as general manager for their NRG stations. Upon his arrival at the NRG offices in Omaha in 2012, Ruback went full speed ahead. He says the intention was never to focus on live shows over radio shows; rather, he called his plans a method for “diversifying for growth.”

Concert production is a challenge that Ruback gladly accepted, but in it, found unique bumps in the road. Some of those bumps included special requirements, such as permits, that needed the legal team’s help. Shock rocker Alice Cooper, for example, required the team to acquire special insurance because of the pyrotechnics involved with his show. Ruback and his team figured out how to get the right insurance, and now know who to ask the next time someone wants to light up fireworks onstage.

Ruback says some of the more surprising challenges he and his team have faced come from smaller, more routine details.

“I would say it’s more about the crowd experience logistics,” Ruback says. “How do we try to work with the arenas to make sure there’s enough concessions on the floor? What should be the entry ticket price? What should be the price for the front row?”

Logistics is the simplest description for the business of producing concerts. Is the specific artist available at the time? Is there enough interest in this artist to fill the seats? Is a venue available on the day needed?

“We could have the great idea, and the right price, but there could be a UNO hockey game and a Lancers game on the night we want, and we’re out of luck,” Ruback says.

It is a revenue stream in which many community businesses desire to participate, and there are many ways for them to participate, including attaching their name to experiences such as meet-and-greets with the band before or after the show, and attaching their name to souvenirs. Attendees at the Train concert, for example, vied for flashing bracelets and cups branded with a sponsor’s logo. Signage prominently displayed throughout Baxter Arena featured sponsor logos.

The scenario is beneficial to everyone involved: the band gets to play to a well-attended venue, the fans get to enjoy the band, and the sponsors get to present their message in an effective way.

“On that day, no other media group is producing a concert,” Ruback says. “So you’re looking at content that advertisers want to be a part of, but no other client can do.”

The diversification proved wildly successful. Ruback says that since 2014, more than 100,000 people have attended an NRG Media Live event. Associate athletic director for University of Nebraska at Omaha Mike Kemp enjoys his business dealings with NRG Media Live and says that when Ruback puts on a concert at Baxter Arena “… it’s not just a concert—it’s an event. He has great vision and ideas and that’s the true charm of what he does.”

“I think NRG Media does a great job of engaging the community to get behind the events,” adds Kemp. NRG Media has the ability to promote coming shows using the radio stations on their roster and their strong social media presence. This equals solid attendance numbers at concerts and happy sponsors.

“Andy’s full of energy and great ideas,” Kemp says of Ruback. “He’s an honest guy with great enthusiasm for what he does.” Rubak’s vision has evolved NRG Media into much more than an organization simply running local radio stations. In fact, the next time there is a popular concert in town, there is an excellent chance that Ruback can be found there, smiling and enjoying the rush.

Visit nrgmedia.com for more information.

This article was printed in the Spring 2017 edition of B2B.

Mexican
 Perfection

February 22, 2017 by
Photography by Bill Sitzmann

When Anthony Bourdain was asked what food trend he would like to see in a Reddit AMA (Ask Me Anything), he said, “I would like people really to pay more for top-quality Mexican food. I think it’s the most undervalued, underappreciated world cuisine with tremendous, tremendous potential.”

At Hook & Lime Tacos + Tequila, North Downtown’s newest addition, you will find that top-quality Mexican food and all kinds of potential, though you won’t necessarily have to pay more for it.

Owner Robbie Malm says after selling his share in Dudley’s Pizza and Tavern, he wanted to do something smaller and more creative. With a little help from his wife, Erin, and his brother, Tim Malm, he has done just that.

Hook & Lime’s menu has a selection of a la carte tacos, small plates, and tortas, all for under $20.

But if you do want to spend some money and have a more decadent experience, you can try the family-style tacos or the tasting menu (with or without tequila).

For the family-style tacos, you can choose between the whole fish, which is currently fried, striped bass, or bone-in barbacoa, which is cooked for 72 hours, crisped in the oven, and sent to the table for you to pick apart.

Head chef Alex Sorens says the tasting menu is something he’s excited about because it gives his crew the opportunity to create dishes and test things out. If they’re good, they’ll go on the next tasting menu.

“It’s stuff that we wouldn’t normally serve to the public,” he says. “It will be a select amount of these things, and when we run out, we run out.”

The menu features a lot of fish, hence the “hook” in Hook & Lime. Sorens says he gets their fish from Seattle Fish Co. out of Kansas City, Missouri. He uses their program Whole Boat Harvest for some of the dishes, like the ceviche. The program sells the “leftover” fish from hauls, fish that would normally go to waste because they’re not as well-known as others.

“The reason for that is because I’m trying to do my part to not be in that same group that’s using all those super popular, over-fished species that are going on endangered lists right now.”

Sorens also tries to support other environmentally conscious businesses, getting a lot of their ingredients from local producers like Plum Creek Farms and Jon’s Naturals.

Malm says these are things you might normally only find at “higher-end, white tablecloth places.” He says their goal is to make that food available to everyone.

“We have this amazing menu, these amazing items, that we’re able to bring to people who normally wouldn’t get to experience them,” he says. “We’re trying to take that food, that approach of sourcing locally and treating these items with respect, and make it more approachable. It doesn’t matter if you’re in a suit and tie or flip-flops, we welcome everybody here.”

Malm says he has been “very, very fortunate” in finding the team to do that.

“Everyone seems to be really excited about their role in this,” he says. “So I quickly found out that my best role is really to enable them to just dive in.”

This enthusiasm extends to the front of the house, where bar manager Brian van Egmond works to create original cocktails using ingredients made in house.

“It’s a fusion between speed and craft,” he says. There will be a couple margaritas available on tap, but the fresh juices are added after they’re poured.

So far, van Egmond says they’ve made their own orange brandy, orange liquor, syrups, and crème de cassis. He is currently working on a strawberry tequila for their strawberry margaritas. They also have a hibiscus-infused reposado, which is used to make the Roselle cocktail.

“That’s one I think both Negroni and Cosmo fans will appreciate.”

Van Egmond says they also have a well-curated spirits list, and plenty of beers to offer, including many from local breweries. There are also several wine options.

Of course, if what you’re really looking for is some straight up, premium tequila, Hook & Lime has you covered.

“Tequila is my favorite thing to drink,” Malm says. “It is my favorite thing to drink,” he repeats, laughing. “And I’m a fairly recent convert.”

But once he fell in love with tequila, it became a little bit of an obsession. He talks excitedly about touring tequila distilleries in Mexico with his wife. He says they toured five different spots, including Cuervo and Herradura.

The restaurant’s offerings reflect his enthusiasm, with more than 100 tequilas on their list and four different styles of flights available if you want to do a little sampling before you commit.

“They say there’s no zealot like a convert,” Malm says. “And that is definitely true when it comes to tequila.”

Undoubtedly, Hook & Lime will do their share in creating converts, both to tequila and to a greater appreciation of top-quality Mexican food.

Hook & Lime is open Sundays through Wednesdays from 11 a.m. to 11 p.m., and 11 a.m. to 2 a.m. Thursdays through Saturdays.

This article was printed in the March/April 2017 edition of Encounter.