Tag Archives: creative

Comic Relief

May 24, 2017 by
Photography by Bill Sitzmann
Illustration by Tim Mayer

Forget Batman and his gadgets, or Thor and his biceps. There’s a new hero on the block—“Oldguy,” a spandex-sporting, crime-fighting senior citizen who seeks out injustice equipped with his “denture grapple.” While Oldguy may have the mighty ability to scale the First National Bank Tower, his illustrator is just another everyday citizen of Omaha. But that doesn’t mean Tim Mayer isn’t super, too.

Armed with a unique skill and the ability to seamlessly adapt different drawing styles, artist Tim Mayer’s “Batcave” is his drafting table. Whether he’s working on a comic book or the cover of a sci-fi novel, his illustrations pack a punch — all of them uniquely different in appearance, but always skillfully, thoughtfully, and imaginatively executed to meet a project’s needs.

“I’ve been drawing since I could hold a spoon,” Mayer says. “It was one of those things that just instantly clicked for me.”

But as is the case with many freelance artists, the work didn’t instantly come clicking in after he  earned his bachelor’s degree in studio art from the University of Nebraska-Omaha in 2008. While working a stint as a shoe salesman, he picked up a few smaller drawing gigs. That all changed after he began attending creative workshops at Legends Comics & Coffee (5207 Leavenworth St.). It was in the comic shop’s basement where he met Jeff Lawler, a local writer who pitched him the idea for his next big project.

Together, the two created The Anywhere Man, a comic about an ex-solider who, after a freak accident, has the power to instantly transport anywhere. Following Anywhere Man, Mayer illustrated two additional comic/short story hybrids — Oldguy and Prophetica, a digital comic that tells a fictional tale about prophecies, brutal ancient rituals, and the fate of civilization hanging on a thread.

“I struggle to see consistency in my work,” Mayer admits. “I look at one thing I illustrated compared to another and I see a completely different side of me.”

One constant for Mayer has been his involvement with the Ollie Webb Center Inc. (1941 S. 42nd St.). Mayer became a mentor there five years ago and now leads art and drawing classes at the organization, which strives to enrich the lives of individuals with developmental disabilities through support, programs, and advocacy.

“I introduce students to a variety of visual storytelling methods,” Mayer says. “Whether or not a student wants to pursue something in the creative field, I see a lot of potential in each of them.”

Mayer and his work bring new meaning to the term “self-portrait.” From whimsical sketches of a doe-eyed girl to haunting black-and-white skull designs, everything Mayer creates looks different on the surface, but always reflects the man behind the pen.

“My experiences and personality always show in my work,” Mayer says. “If I look at something I created, I remember personally what was happening to me the moment it was drawn. It’s my own public journal.”

timmayer.wordpress.com

This article was printed in the May/June 2017 edition of Encounter.

May 19-21 Weekend Picks

May 17, 2017 by

PICK OF THE WEEK—Sunday, May 21: Ladies, if whiskey and dogs are two of your favorite things, then Havana Garage is your destination this Sunday. The Nebraska chapter of Women Who Whiskey is getting together at Havana Garage to sample some hand-selected Blanton’s Bourbon Barrel they recently acquired. The best part, though? Your babies are welcome in this bar! So bring out the pups and have some lazy Sunday afternoon fun. To join the group and stay updated on the fun, go here.

Thursday, May 18 – Friday, May 19: The Big Omaha 2017 Conference started this Wednesday, but if you missed the kickoff party at Berry & Rye (1105 Howard St. in Old Market), you can still make it to the midway party across Howard Street at Laka Lona Rum Club tonight. Friday’s adventures begin with coffee from Beansmith and end with the closing party at Hotel Deco. If you don’t have a conference ticket, be sure to RSVP. For a complete list of all the happenings (and to RSVP), head here.

Saturday, May 20: The 2nd Annual Omaha Food Truck Rodeo: Part 1 is coming to Benson this Saturday and attendees will have all day to sample food from the 15-20 local trucks who stake their claim. Outdoor seating areas, bars, and beer garden will be set up and ready to satisfy your drinking/lounging needs. For the more active, there will also be a DJ spinning, so you can shake off some of the stress from the week. Should the weather get a little iffy, no worries. You can take refuge in Reverb Lounge or one of the many other favorite stops in downtown Benson. Round up your friends and head out to taste some of the best curbside fare Omaha has to offer. Find out more here.

Saturday, May 20: Harrah’s Stir Concert Cove is bringing Grammy-award-winning indie darlings The Shins to Council Bluffs. The band is promoting their fifth studio album, Heartworms, released in March of this year. Chances are, they will still play some fan favorites, like “Caring Is Creepy” and “Kissing The Lipless,” but be sure to check out their latest tunes so you can sing along, especially to the catchy “Cherry Hearts.” For ticket information, sail here.

Saturday, May 20 – Sunday, September 17: Have you ever wanted to experience the thrill of being a spy? Then you need to check out The Durham Museum’s upcoming exhibit, Top Secret: License to Spy. This interactive display will test your skills in the psychology, technology, and science of being a real-life spy. You will receive your top-secret “Spy File” when you arrive and from then on, the mystery unfolds. Night vision cameras and laser beams will be involved, but that’s all you can know for now. To get to the full story, you will have to infiltrate The Durham and bust out your sleuthing skills. But hurry! You only have until Sept. 17 to uncover the truth. To get started, head here to start uncovering your clues.

Sunday, May 21: Looking for opportunities to help out in your community? The Omaha Girls Rock Volunteer Expo can help you out with that! There will be information tables and facilitated discussions about our community. The talks start at 1 p.m. and cover social justice through music, being an ally, and creating safe spaces within the community. You can also sign up for Omaha Gives, and if you’re worried about missing lunch, there will be food provided by Amsterdam Falafel and Kabob. So no excuses! Get down to KANEKO and start making the world a better place. For more info, take a look here.

Broom Man

April 18, 2017 by
Photography by Kent Sievers

Sculptor John Lajba has made a name for himself by documenting Omaha’s most iconic figures. His subjects range from joyous to somber.

One of his bronzes, The Road To Omaha, is a familiar image broadcast during ESPN coverage of the College World Series.

When police officer Kerrie Orozco was killed in 2015, hundreds of mourners left flowers and mementos at the foot of Lajba’s fallen officer sculpture, just outside of Omaha police headquarters.

Now, a group hopes another unforgettable figure will join the ranks of Lajba’s definitive sculptural portraits of Omaha history.

Family and friends knew the bronze-to-be as the Rev. Livingston Wills. For the rest of the city, he was “The Broom Man,” a man born with only 5 percent of his vision who traversed the city on foot, for decades, selling his brooms.

The Broom Man Project—formed in March 2016—is an effort by David Jensen, Jim Backens, Marc Kraft, and Lajba to memorialize Wills, who died in 2008 at the age of 91. Almost 10 years after his death, people still vividly recall Wills selling his brooms on routes that took him through North Omaha, Benson, and up through Countryside Village.

The Broom Man Project launched a GoFundMe campaign last October to fund a sculpture in honor of Wills. Since its launch, the site has raised approximately $9,000 of its $150,000 goal. Downtown Omaha Inc. has almost matched that amount, bringing the total raised so far to about $15,000.

“Our very first contribution was five dollars,” Jensen says.

A Facebook page, dedicated to Wills, is filled with posts recounting memories of meeting him. One post called for people to post pictures of brooms purchased from Wills.

While many fondly recall long conversations with Wills, at times, he could be very business-oriented: Get the sale. Move on to the next customer. Get another sale.

Jane’s Health Market in Benson is situated at the location of one of his many regular stops. Owner Jane Beran says she bought several brooms from Wills.

“I can’t remember him sticking around much. I would just buy a broom from him, and he’d be on his way,” Beran says.

Wills was born in Brownsville, Tennessee, about 60 miles northeast of Memphis. In Brownsville, he began making brooms out of cornstalk. He eventually moved to Nebraska, where he studied English and history at Union College in Lincoln. He then moved to Omaha, where he was a pastor at the Tabernacle Church of Christ.

For decades, to support his family, he would sell brooms, going door-to-door and to businesses. Toting brooms over his shoulder, and using a cane for support, he would use his whistle as a sort of a sonar to detect nearby obstacles. Lance Criswell, grandson of Wills, would see him when he was done with a typical workday.

“I’d say, ‘What have you been doing, Rev.?’ and he’d say ‘scratchin,’” Criswell recalls. “‘Scratchin’—that means he’s been working.”

In 2006, Barbara Atkins-Baldwin wrote a book based on her family’s experiences with Wills. The book, The Blind Broom Salesman, was reissued with a new cover last year. Atkins-Baldwin pledged to donate all of the profits from her book to The Broom Man Project. In November, Leavenworth Bar posted a check for more than $550 to go toward the sculpture on The Broom Man’s Facebook page.

When it came time to choosing a location for the proposed statue, Lajba wanted the Douglas County Courthouse because of the building’s downtown location and its historical significance. When he first heard about making a sculpture in Wills’ honor, Lajba envisioned him in his usual routine: walking the streets of Omaha with his array of brooms.

“I want him to be well dressed,” Lajba says. “I really want to show how he cared about himself.”

Criswell says his grandfather had more than a hundred suits. “He’d always like to look professional when he was out selling his brooms,” Criswell says.

Criswell sat with Jensen, Lajba, and Tom Hanus at Tourek Engraving to discuss his grandfather and his impact on the Omaha community. As they conversed, the temperature outside was a crisp 18 degrees, much as it would have been when Wills walked his routes in winter.

Tourek Engraving has become sort of a centralized headquarters for the Broom Man Project, with copies of The Blind Broom Salesman stacked beside flyers that detail the Broom Man Project’s ambitions.

“If he walked through this door right now, he’d squeeze through the door, because the brooms would be over his back, and he’d say, ‘My friends!’” Criswell says, pointing to the front door. “He’d always come in with that presence. He became a part of the fabric of Omaha.”

Visit gofundme.com/thebroomman and facebook.com/livingstonwills to learn more about The Broom Man Project.

The Evolution 
of Pop Music

April 15, 2017 by
Photography by Bill Sitzmann

Admittedly, 34-year-old Omaha native Jonathan Tvrdik doesn’t sleep much. Between co-owning Benson’s Krug Park, working as a consultant for his wife Sarah Lorsung Tvrdik’s business Hello Holiday, being a father to 2-year-old son Hugo, directing music videos and commercials, making music, and holding down a day job as both the executive creative director at Phenomblue and head of product design at Rova, there’s not a lot of room for much else. It’s a path he can trace back to childhood.

“When I was a little kid, I played by myself and was always building things,” Tvrdik recalls. “I’m an adult version of that kid who is constantly making new project—like a band, bar, new app, or music video. I’ve always been a goal-oriented person with lots of irons in the fire.”

Ironically, that’s where the inspiration behind the name of Tvrdik’s upcoming solo album came from. Titled Irons, it’s a project over two years in the making and one that took careful crafting with the help of longtime friend and drummer for The Faint Clark Baechle. Busting at the seams with heavy themes of introspection and emotional growth, Irons illustrates a tumultuous period in Tvrdik’s life.

“For better or for worse, that’s where I’ve always been—busy,” he says. “I don’t even know what that has created in me—like who am I as a person? I’ve always been a workhorse, but who am I really? Each song dissects a different thing I am doing or interested in, or a certain vice I have as a result of all the stuff I am working with. It’s a very self-analytical sort of record.”

Beginning with “Something Better” and culminating with “Star Stick,” the 11-track album is like Joy Division meets The Faint, or as Tvrdik describes it, “Frank Sinatra on top of electronica-goth.” It was a true labor of love and Tvrdik really trusted Baechle’s expertise. Some tracks he thought were polished and ready to go; Baechle would hear them and mistakingly refer to them as “demos.” It took the experience of his fine-tuned ear to sew up any loose ends.

“We’ve made a lot music together over the years from a musician and engineer standpoint,” Tvrdik explains. “For this one, we started working through the process of what it was going to look like. I always knew when I was done mixing and recording it on my own, I would take it to him to refine. My producorial technique is very raw. For songs I thought were done and perfect, Clark would be like, ‘I got your demos’ [laughs]. I’m very right brained and he’s very left. I wanted his brain to go through it with a fine-toothed comb and nit pick the hell out of it, which he did. I couldn’t be happier with how it turned out.”

Although Tvrdik’s music background goes back to The Cog Factory days, where Omaha staples like Bright Eyes’ Conor Oberst, Cursive’s Tim Kasher, and The Faint’s Todd Fink (Baechle’s older brother) got their start in the early ’90s, naturally he’s experienced plenty of evolutionary changes in terms of his musical output. At one point, he was in a hardcore band, and later a noise-based outfit. While he felt he was still emotionally expressive in all of them, it’s with the forthcoming Irons he felt he was truly able to effectively communicate to the listener exactly what he was experiencing.

This article was printed in the March/April 2017 edition of Encounter.

Ren
ais
sance 
Man

April 13, 2017 by
Photography by Bill Sitzmann

A boozy brunch between girlfriends, a meeting of coworkers over coffee, a couple splitting a glass   of wine—conversations captured around the city, all serve as fodder and inspiration for Brion Poloncic’s work. In the quiet corners of Omaha’s local coffee shops and wine bars, Poloncic puts pen to paper, his ear tuned into the surrounding babble, creating art that he feels represents those around him and the experiences they discuss.

But don’t expect a still life of women gossiping between sips of their Venti mochas. As a visual artist, author, and former musician, Poloncic is a man of many hats but always remains a creator of thought-provoking and idiosyncratic work that paints middle America in a psychedelic wash.

“I’ve always fancied myself an artist,” Poloncic says. “My art is an affirmation of my peculiar skill set, and it just so happens to make me happy. It’s my own blend of therapy.”

It was through chance that Poloncic was first bitten by the creative bug. After he didn’t make the baseball team, he traded mitts for guitars and started writing music. A fan of everyone from Pink Floyd to Johnny Cash, he parlayed his early love for listening to his parent’s records into seven albums, all released under the moniker “A Tomato A Day (helps keep the tornado away).” A prolific songwriter, his discography is filled with character and colorful song titles, including ditties like “You Little Shit” and “Weirdo Park.”

For Poloncic, music wasn’t enough. He needed to sink his teeth into his next artistic outlet. So when a friend needed help setting up an Iowa art studio, he asked Polonic to draw pieces that illustrated his career. With no formal training or experience, unless coloring backpacks with magic markers counts, he dove in.

Two years later, Poloncic sold his first piece at a gallery in Lincoln. He has also shown work in Omaha and Kansas City and has a collection represented at Gallery 72, all those diploma-yielding pros be damned.

“My art isn’t constrained by my knowledge or training, and I think this makes me naturally less critical of my work,” Poloncic says.

Filled with abstract shapes, haunting faces, and stark use of color, his off-kilter yet original drawings mirror the tone of his written work. Through The Journal of Experimental Fiction, he published his first book Xanthous Mermaid Mechanics in 2012, following this up in 2014 with his second printed work On the Shoulders of Madmen. Both explored concepts of the subconscious mind, and the novel he is currently working on will follow suit.

“I’ll be surprised if anyone can read it,” Poloncic says. “It’s got no characters, no story arc, and isn’t about anything in particular.”

And he admits this is his niche, comparing his art to improvisational jazz or free-style rap where “things just happen.” For whatever he’s working on, he says the hardest part is just getting started. Once that happens, everything else just falls into place, and if he can’t get over a block, he always has another craft to turn to.

“If I stumble off the creative wagon with drawing, I get back on with writing and vice versa,” Poloncic says. “As you work on one, the other comes right along with it.”

This article was printed in the March/April 2017 edition of Encounter.

Your Trash, Her Treasure

April 9, 2017 by
Photography by Keith Binder

Even on a blustery, freezing January day, as Christmas lights still twinkle from neighbors’ homes, it’s Halloween inside Diane Hayes’ apartment.

Enter into her abode, which is located in the 105-year-old West Farnam Apartments off Dewey and 38th streets, and you’re confronted with fortunetellers and witches and skeletons, oh my! The 1,800-square-foot place is spacious, with floorboards that squeak and much of its early 20th-century charm still intact, but it’s Hayes and her often-merrily macabre refurbished artwork that makes the apartment truly spellbinding.

“For a while, I tried to keep all my work hidden in one room, but then I said ‘Oh, to hell with it,'” Hayes says. “By the time they carry my body out of here, I suppose things will really look strange.”

Hayes lives to make the old new again. From turning a vintage side table into an animatronic fortuneteller to using antique alarm clocks to create mini terrariums that depict tragedies like the Titanic sinking and Lindbergh kidnapping, she uses her creative magic to take everyday objects and turn them into art. A strong believer that “décor shouldn’t come from Bed, Bath & Beyond,” Hayes scavenges through Goodwill, antique shows, and online to buy things only for their pieces and parts.

After purchasing an item, she stows it away and lets ideas start marinating in her head. Once inspiration strikes, the tinkering begins.

“It’s not my thing to come home after a long day and sit down to watch TV,” Hayes says. “I’m always putting something together.”

While she displays most of her work in her home, she does sell some items on Etsy and has donated pieces to benefits for the Nebraska AIDS Project and the local chapter of the Cystic Fibrosis Foundation.

If she isn’t selling or donating a piece, chances are it will end up in her year-round Halloween-themed office. Teeming from floor to ceiling with things that go bump in the night, this room is more fun and festive than frightening, as most of her collection reflects Halloween styles that were popular in the 1950s and ’60s. And come Halloween night, Hayes is the ghostess with the mostess, inviting around 80 costumed party guests into her apartment to have their palms read by a fortuneteller and watch silent films like Nosferatu.

“I love the Halloweens I grew up with,” Hayes says. “It’s such a fun time of year, and it doesn’t have the stress or religious and political connotations of Christmas.”

Beyond Halloween, living in Omaha’s first luxury apartment building offers its own inspiration. Built in 1912, the West Farnam Apartments house the city’s oldest working elevator.

“You can hear those 100-year-old gears cranking and groaning, almost like a tiny factory that’s come to life,” Hayes says.

Perhaps, this explains her next project—refurbishing an old clock complete with its own ancient gears. Some projects she completes in a day, others she’s always working on, always tinkering. This clock’s finish date is yet to be determined, and to Hayes that’s just fine.

“It’s been an unfocused life,” Hayes says, “but I’m not sure I’d want to do it any other way.”

Visit etsy.com/people/halloweenclocks for more information.

This article was printed in the March/April 2017 edition of Omaha Home.

Sexy & Slow

March 31, 2017 by
Photography by Keith Binder

Is it terrible the pain in Peedi Rothsteen’s voice is musically satisfying?

His honest mix of pleasure and vulnerability blended over incredibly sexy slow jams makes your knees buckle.

Rothsteen knew he was tapping a vein when he emerged on Omaha’s music scene nearly two years ago with a brand new sound unlike any of his other rhythm and blues projects.

Many may know him as lead singer to Voodoo Method or “P. Minor,” a local R&B artist and former radio personality, but he’s since evolved from typical masculine crooning. His delicate vocals now have depth. Musical grit, if you will. And, ultimately, rock influenced his creative trajectory.

Watching the evolution of Rothsteen has been quite entrancing. A lyrical twist intrinsically influenced only by time and experiences.

Music is second nature to the Chicago-born singer, who played trumpet and French horn as a child. He sang for his high school and church choirs. In fact, he got his start as a scrawny 7-year-old who took his church talent show stage in an oversized suit, patent leather shoes,  and a skinny black tie belting out Bobby Brown’s “Roni.”

Music was a persistent influence in his early years, but he stepped into his own in 2006 while working at Omaha’s hip-hop radio station Hot 107.7 FM.

P. Minor became a local R&B crooner who opened for some of the early 2000s’ hottest hip-hop musicians, including Donell Jones, Ciara, Akon, Ludacris, Ying Yang Twins, and Yung Joc. At the time, his single “Can I” was one of the most requested songs at the radio station. He garnered radio play outside Nebraska. His song “Keys to the Club” played in Arkansas, Missouri, and Minnesota.

Omaha’s R&B scene still is relatively small. Only a handful of soulful singers have landed regular gigs or made successful albums. He was tired of being stuck in a genre filled with repetitive melodies and predictable style. So he tried his hand at a new genre: rock.

“I liked the energy of rock music,” he says.

Minor was introduced to a couple of guys who were putting together a band. After a few jam sessions in 2007, the group formed Voodoo Method. With that band he toured and learned more about music than he’d ever imagine.

Voodoo Method featured an unexpectedly good combination of punch riffs, accurate lyrics being soulfully delivered by Minor, who almost always sported a tuxedo shirt and bow tie.

In the eight years performing with the band, his songwriting, voice, and look changed. He stepped into his own distinctive, expressive style. It was multi-dimensional.

“In rock, you have to be ready to take it up another level,” he says. “You have to be able to get out of your level. You have to be a magnetic frontman and push your vocals. And, without being in a band, I wouldn’t … my sound wouldn’t have developed that way.”

Voodoo Method is still around.  “We’re taking our time writing and just exploring music,” Minor explains.

But he got the bug for R&B music again.

“I wasn’t trying to get out or push anything, just exorcise my own demons,” he says.

He knocked the rust off and started producing again.

“What if I take what I’ve learned with the band and some of those experiences and move them over with R&B,” he ponders. “I might have success.”

All the while, he was producing a podcast and doing audio production.

“I wanted to create something new.”

He quietly started making R&B music again, he says. “A few songs here and there and then it started to feel good.”

So, here he is: a promising, ambitious, and talented songwriter and musician with one foot in rock, and the other in soul. This musical metamorphosis brought him to create his stage
persona, “Peedi Rothsteen.”

“Peedi” is a family nickname that stuck and Rothsteen is homage to Sam “Ace” Rothstein of Martin Scorsese’s brilliant and brutal 1995 film Casino.

Ace’s claim to fame is being an excellent gambler, he says. The way he approached the game. He knew all the ins and outs to gambling and could pick a winner.

“That the way I feel about music,” he says. “I know a song, what it needs. I know how to pick a winner. That to me, it’s symbolic.”

Hence, the brilliantly collaborative Peedi Rothsteen.

“There aren’t many things I can do great,” he adds. “Music is one. I work really hard, too. What comes out in the end is something people can enjoy.”

In 2015, Rothsteen released his debut EP Moments Before,  a five-song compilation of incredibly soulful lyrics. The music scene took notice. That same year, Rothsteen took home the Best New Artist award at the 2015 Omaha Entertainment and Arts Awards.

Exactly a year to the date, Rothsteen released Moments During, a five-track EP follow-up. The songs are full of foot-stomping grooves and fiery grooves vocals. Two songs to wrap your nodding noggin’ around are “Righteous Giant” and “Clap.” Rothsteen hopes to continue his music collection by releasing Moments After this summer–same June 11 date, of course.

His audience is just as diverse. Young. Old. Black. White. Metal. Soft rock.

“I don’t want to be just one thing,” Rothsteen says.

“In rock, you can go anywhere you want,” he says. “Good music will never be bad. It doesn’t matter how you box it up, how you deliver it.”

This article was printed in the March/April 2017 edition of Encounter.

The Brand Brief

February 23, 2017 by

I have good news and bad news. The good news is that greatness is a state of mind. The bad news is that others’ minds decide your state. As with many things in life, this is true for people as well as brands. A brand is, in its most basic description, what people believe, feel, and think about a company. Companies like to think that their brand (or “brand image” if you’re old school) is whatever they’re currently telling the public it is. Which is rare. However, that is the goal. Because when what people think of you matches up with what you claim to be, you’ve hit the branding bull’s-eye.

Great branding is built on a solid foundation. This foundation is commonly referred to as a “brand platform.” Used correctly, a brand platform can act as a launching pad for your branding efforts. Conversely, it may resemble the 10-meter Olympic diving platform, except, instead of water, the pool is filled with buy-one-get-five coupons that cause financial ruin and death by a thousand paper cuts.

A brand platform defines who you are as a company in a way that everyone in the organization can understand—even Chuck in H.R.—by codifying beliefs into a framework that doesn’t change with the shifting winds of accounts receivable. The platform becomes the guiding document in how you speak about the brand and how the brand acts. It is no use marketing something and then failing to live up to those promises operationally when people finally find time to “act now.”

There is no standard template for a brand platform. Most advertising agencies that deal in branding have developed their own process and format. I prefer a classic format that defines a brand purpose (why you exist beyond making money or even your current product), brand position (who you are relative to your competition and audience), brand personality (five or six adjectives, none of which are “sleepy”), and brand affiliation (the type of people your brand wants to attract). Feel free to Google these terms. Other platforms include brand archetypes or variations on all of the above. The important thing is that the platform brings clarity, unity, and direction. So beware the agency attempting to sell you a process that they themselves don’t seem to fully understand—just because it comes with a cool infographic doesn’t make it actionable.

I do not recommend trying to create a brand platform on your own. Anyone inside the company is too close to the situation to be completely objective. Nonetheless, you should be actively involved in the process. An agency that insists on doing everything themselves before delivering a final document fait accompli is probably doing a lot of finding and replacing on a platform they first wrote in 1998.

Once your platform is in place, use it. This is not as obvious as you would think. Weigh marketing decisions against it. Use it to filter operational objectives. Spread it throughout the company so that when an employee gets asked about where they work, they give an accurate answer. Eventually, because branding is a long game, your brand will be cohesive and consistent. And all your marketing will automatically be strategic in tone and message (and media, too, if you’re paying attention).

You will still need to decide on creative directions and tactics, of course, but you won’t have to do the heavy lifting of figuring out foundational principles every time you write a new tweet. Because you will know who you are. And, more importantly, customers current and potential will, too.

Jason Fox is a freelance creative director and writer. He can be found at jasonfox.net and adsavior.com.

This article was printed in the Spring 2017 edition of B2B.

Transitorily Yours

February 22, 2017 by
Photography by Amy Lynn Straub

Editor’s note: This is the first installment in a new Encounter column focusing on millennial life by Brent Crampton. To share your significant life experiences, email millennials@omahapublications.com

Today is Jan. 7, 2017, and yesterday I walked out of House of Loom one last time. It was a place that I co-owned, DJed at, and curated events for. The scene I left was only a shell. There were no swirling lights or sounds, no Victorian lounge vibes, and certainly no lively, booze-fueled conversations. Just an echo of the life that filled that place for 5 1/2 years remained (along with the bustle of a construction crew ripping a hole in the wood floor).

Loom was many things to many people, but to me it was a lovely little social experiment that blended cultures, creatives, and communities. Categorically, it was a nightclub and event venue, but to the folks frequenting its experiences, it was a place where patrons and friends could mobilize around causes, express emotions, mourn passings, and celebrate life’s contrasts.

The influx of people was so fluid that you could not distinguish it as a straight or gay bar, but simply as a people’s bar. On its best nights, it brought together folks who normally wouldn’t intersect in our city, and lifted us out of the doldrums of our daily lives.

It is rare for a business to shut down without the force of an unpaid bill. As a friend and fellow small business owner says, it is a gift to be able to close on your own terms. And that is exactly what we did. For myself and the other owners, House of Loom was never meant to be permanent. It was a successful social experiment. And it was time to move on.

I have spent the past 13 years of my life fervently dedicated to contributing to Omaha’s nightlife. With this new year, I embark on a new chapter—one where the loud and flashy peaks of club life are swapped for the quiet joy of watching my 1-year-old baby stand on her own for the first time. Now, spontaneous social gatherings are traded for intimate dinner parties (often planned months in advance). Instead of falling asleep as the sun rises, I wake up  with the sun.

It is a different life—one with its own advantages. My prior life could never hold a candle to this new world. In fact, as I write this, my baby daughter is napping away on my chest after a messy meal of liquified plums, apples, and carrots. She is tuckered out, and so am I.

This brings me to why I am writing this column. During this next chapter of my life, I will be taking some time to hibernate in the creative womb. The invitation to turn to the reflective act of writing seemed like a synchronistic opportunity. Instead of only sharing my notions of creativity and thought from behind a DJ booth, I will gladly be able to do so in this space.

Much like my life right now, I am going to ad-lib my writing. Most likely I will touch on topics ranging from the social impact of nightlife (of course), the curiosities of parenting (because I’m new at this), food (because I get giddy when I eat good food), and inclusiveness and equality (because of our new president), all through the millennial lens of a 30-something, post-nightclub-owning new papa.

Here’s to new beginnings.

Brent Crampton previously co-owned House of Loom and is co-owner of Berry & Rye, a bar in the Old Market. A multi-award-winning DJ in a former life, he now prefers evenings spent at home with his family.

This article was printed in the March/April 2017 edition of Encounter.

Show Of Hands

Photography by Bill Sitzmann

If you love trips to the museum and trips to the manicurist, Imagine Uhlenbrock is your one-stop shop for a day of art, style, and self-care all rolled into one stunning experience.

Uhlenbrock is the “nail genie” and artist behind Just Imagine Nails. Keratin is her canvas and her work is constantly showing on the hands of happy clients throughout Omaha.

“I started doing my own nails when I was about 4, because I was an only child and it was something I could do for myself,” Uhlenbrock says.

Her interest in nail art grew through middle school and high school, culminating in her first steady nail job at a downtown Omaha salon. It was meant to be her college job, but Uhlenbrock loved the craft so much she launched her own business doing natural, ethical nails at age 19.

For those skeptical that a manicurist can be a “real” artist, one look at Uhlenbrock’s vibrant Instagram portfolio provides ample evidence of her artistry and talent. Intricate, hand-painted designs, patterns, and messages mingle with hand-placed bling. Colors and textures pop, and unique, creative themes inspire the urge to scroll right on down the rabbit hole because no two sets are alike and your eyeballs will want to collect them all.

 

 “It’s just like commissioning any other piece of art,” Uhlenbrock says. “I always have ideas, so I have clients who just come in and let me do whatever I want every two weeks, or sometimes they come in with a theme or idea in mind. Most of the time it’s a collaborative process and we customize it based on the vision and what they’re feeling like that week.”

This process has resulted in galaxy nails, Vegas- and beach-themed vacation nails, desert sunset nails, snowflake and Christmas nails, Fourth of July “red, white, and bling” nails, Ouija board nails, Netflix and chill nails, ice cream and French fry nails, nails that are geometric, plaid, rainbow, floral, color-blocked, gradient, holographic or chrome, and nails that mimic abstract paintings, among others.

“I take inspiration from everywhere. The print of your dress, the pattern of that chair, the texture of this pillow, someone’s artwork,” Uhlenbrock says.

Then there are the pop culture nails. She’s done sets that honor artists including Eartha Kitt, Prince, Beyoncé, and Frida Kahlo, that appreciate cultural icons ranging from Carl Sagan and Neil deGrasse Tyson to Grumpy Cat, that recognize the Broadway Hamilton phenomenon, that reference literature from Harry Potter to local author Rainbow Rowell’s Eleanor & Park, and that celebrate TV shows from The Golden Girls to The Powerpuff Girls. Her popular annual Halloween special has taken inspiration from The Addams Family, Stranger Things, The X-Files, and Hocus Pocus sets, as well as one of her personal all-time favorites: Michael Jackson “Thriller” nails.

“You can see from my themes that I like weird,” Uhlenbrock says. “I’ll put anything on a nail as long as it’s not problematic.”

Uhlenbrock’s political work is also incredibly compelling. She’s done anti-pipeline nails, Black Lives Matter nails, and nails that read “Go Vote,” among others.

“One of the roles of an artist is to get people to think or to spread certain messages. Nail art is no different than any other art form in that way,” Uhlenbrock says. “That’s how art and social justice can intersect by creating visuals, sounds, or whatever the medium to raise awareness, to educate, or to relieve pain and pressure for the oppressed. So, a lot of what I do is people’s regular self-care.”

In December 2016, Uhlenbrock opened her Hand of Gold Beauty Room space in the Fair Deal Village Marketplace, near 24th and Lake streets. She currently shares the space with two subcontractors, Qween Samone and Ria Gold, who help support the service menu of natural nails, makeup, and braiding. Uhlenbrock enjoys working in the thriving area among neighboring small business owners and she’s committed to using her space to support her peers.

“We support small businesses here,” Uhlenbrock says. “Economic disenfranchisement has been a huge tool of oppression against people of color. So, it’s really important to me as I grow and have my own economic development to reach out and empower others through that as well.”

Uhlenbrock stocks body care products from Lincoln-based Miss Kitty and Her Cats, pieces from Omaha’s Amaral Jewelry, and gets all of her regular polishes from Ginger + Liz, a black woman-owned, vegan-friendly, toxin-free nail lacquer company. She also sells jewelry from her other business, The Bigger the Hoops.

Besides providing an important platform for a network of artists and makers, the petite Hand of Gold Beauty Room just feels like a place you want to be. A plush, amber-colored couch beckons from the pedicure platform that Uhlenbrock and her mother hand-built. The walls are decked with striking work by Lincoln artist Brittany Burton, featuring black-and-white depictions of “thick” women with sparse flashes of green and yellow. Soul music fills the air and large windows let ample natural light stream in.

“Everyone should probably go to a therapist, but not everyone does—some people get their nails done instead,” Uhlenbrock says. “They can come here, have a good conversation, and leave feeling like a million bucks with something good to look at for a couple weeks. It’s a lot easier to feel like you have your shit together when your nails are on point.”

This article was printed in the March/April 2017 edition of Encounter.