Tag Archives: Brook Hudson

Style and Substance

June 20, 2013 by
Photography by Bill Sitzmann

When Nick Hudson first helped found Omaha Fashion Week (OFW) back in 2008, he says some people thought it was a bit of a joke. Six years later, no one’s laughing. During the first year, about 2,000 people attended the event to see creations by 12 designers; by the end of this year, 51 designers will have shown their work, with an estimated 8,000 people attending—and the event just keeps getting bigger and better.

Unlike fashion weeks in New York, London, and Paris, OFW isn’t just about all things sartorial. It serves as a platform for up-and-coming designers to learn about the fashion industry and introduce their creations to the public, all without having to pay a fee to participate. “A lot of designers come from wealthy backgrounds,” says Hudson. “[Making it in this industry] requires resources. The vast majority of our designers, though, come from limited means and challenging economic backgrounds. [With OFW], there’s no financial barrier.”

To this end, Hudson founded the Fashion Institute Midwest, a program that helps designers learn about all aspects of the fashion industry from developing their lines to getting them to the public. Designers apply online, specifying what they’d like to focus on and what they hope to get out of the program. Some want to enhance their opportunities for getting into top design schools; others hope to build their businesses.

Designer Joi Katskee upcycles items into new rock-n-roll pieces.

Designer Joi Katskee upcycles items into new rock-n-roll pieces.

Typically, 70-90 designers apply annually with 40-50 making the cut. The designers are all from the Midwest, coming from states like Nebraska, Iowa, Kansas, and Missouri. Ages range from as young as 13 to those in their early 30s. A selection panel consisting of nine fashion industry experts interviews the applicants. “Mainly, people audition to be a part of the show,” Hudson explains. Brook Hudson (Nick’s wife), who manages OFW’s day-to-day operations, adds, “The cool thing about the interviews is that the panel doesn’t just decide. We give the designers feedback on how to sharpen their focus and ideas. It’s a conversation.”

From there, designers work with OFW’s team of volunteer mentors to learn about the fashion industry. They receive expert advice on subjects such as where to get fabric, how best to show off designs, and how to pitch and promote their lines. They also participate in workshops or roundtable discussions focusing on topics like doing consumer research and how to broaden their appeal for retail markets. This forms the core of the program. “What people don’t realize,” Hudson points out, “is that there is constant mentoring and support taking place throughout the year behind the scenes.”

Rick Carey and David Scott (“The Style Guys”), Omaha fashion stylists and hair and makeup legends who have worked at fashion shows in New York, Paris, and Miami and at international photo shoots, became involved as panelists and designer mentors this past February. “The mentoring program is amazing. We help the designers get their collections together so [they] look fantastic,” explains Carey. “As Tim Gunn of Project Runway fame says, our job is to help the designers ‘make it work.’”

Designer Elda Doamekpo’s Elle brand is inspired by the movement of water.

Designer Elda Doamekpo’s Elle brand is inspired by the movement of water.

Scott adds, “From those original sketches on a piece of paper, no one realizes where designers go from there. You have to find the perfect seamstress who can sew that perfect zipper or perfect hook, someone who knows how to work with a specific type of fabric. We’re very much into the total look.”

Another critical component is finding the perfect models to showcase the collections. Alyssa Dilts, director of Develop Model Management, does the casting calls for OFW and works with designers to select models. “I compile the list, and the designers have a week to select [their models],” says Dilts, who has done some professional modeling herself. “I then finagle the schedule for them to coordinate and make sure the models are available.”

Equally important are all the other volunteers who make OFW possible. “The public has no clue about what’s involved,” says Scott. “They really don’t realize how many people it takes to put it on.”

Designer Hollie Hanash designs upscale children’s clothes.

Designer Hollie Hanash designs upscale children’s clothes.

Indeed, volunteers do everything from setting up and tearing down the catwalks, marketing the event, distributing press passes and VIP bags, coordinating the action backstage, and greeting and seating guests. Makeup artists and hairstylists similarly volunteer their time and talent. “We’ve got a great community of people involved who all donate their time and expertise,” says Hudson. “It’s unheard of. It’s a huge part of why we’ve been able to grow so fast. That’s why we’re able to keep building…Because of the community.”

What’s new and exciting for OFW this August? The six-night event will take place downtown in the Capitol District (10th & Capitol streets area) in a 30,000-square-foot space composed of one tent flanked by two smaller ones and after-party courtyards featuring DJs and live bands. Designers/artists Dan Richters and Buf Reynolds are collaborating to create a large-scale art installation through which people will enter the event. “It’s the first time we’re doing it. We’re graduating to a different level,” notes Hudson.

Given all this, it’s no wonder that in just six years, OFW has emerged as one of the top fashion weeks in the Midwest, one that attracts experts and designers from around the country. “It’s more than an event,” Brook proudly points out. “We’re on the verge of creating a new industry for Omaha.

Omaha Fashion Week takes place August 19-24. Tickets range from $30-70; Saturday Finale VIP tables (for 10) can be reserved for $1,000. To purchase tickets and for more information, visit omahafashionweek.com.

OFW SCHEDULE

Monday 8/19: Children’s Wear
Tuesday 8/20: Avant-Garde
Wednesday 8/21: Ready To Wear
Thursday 8/22: Evening Wear
Friday 8/23: Men’s & Swimwear
Saturday 8/24: Grand Finale Gala

The Troy Davis Story

December 25, 2012 by
Photography by Bill Sitzmann

Leading Omaha hairdresser Troy Davis long ago showed an educational and entrepreneurial knack for his craft and for building the Edgeworthy brand at Fringes Salon & Spa in the Old Market. Now that his mentor and longtime business partner, Fringes founder Carol Cole, has sold her interest in the location, he has a new partner and a new focus on managing costs. The result is record profitability.

“Fringes of the Old Market is the busiest and healthiest it’s ever been,” says Davis, who’s made Fringes an Omaha Fashion Week fixture.

“Troy and Fringes have been a very important part of Omaha Fashion Week, as they style many of our veteran designers and constantly impress with their ability to interpret the latest hair and makeup trends on our runway,” says OFW producer Brook Hudson.

Davis is glad to share in the success. He’s lately seen members of the Fringes team represent well in a recent competition and awards show. Never content to stay put, his Clear Salon Services business is a new generation, grassroots distributorship for independent hair-care brands.20121130_bs_6230 copy

These professional triumphs have been happening as Davis addresses personal problems that “came to a head” last August but that have their roots in the past. Growing up in Blair, Neb., he began drinking and using drugs to mask the sexual identity issues he confronted as a gay teen in an environment devoid of alternative lifestyles.

“I felt so completely isolated. I lived in fear so badly that I hid it with drinking and weed,” he says.

A healthier form of self-expression he excelled in, speech and drama, seemed a likely direction to pursue out of high school. But first he moved to Omaha to experience the diversity he craved back home. He briefly attended Nebraska Wesleyan University in Lincoln, even landing the lead in the school’s fall production, before dropping out to attend beauty school in Omaha.

From their first meeting, Davis and Cole knew they’d found a new best friend they could grow in their chosen field alongside. She says she immediately responded to his “passion and energy and drive,” adding, “Troy Davis has definitely made me a better person and stylist and leader.”

Within four years, he’d proven to be such a trusted asset that Cole partnered with him in opening the Old Market shop.

“I’ve always been a very honest and open person. I’ve actually shared publicly via Facebook some of my bottoms and what I’ve learned.”

“He earned that,” she says. “He just really wanted to be downtown. His heart was there. I finally said, ‘Look, if you want to be a partner, I’ll do it, but you’re going to have to step it up and find a location.’ And he did. I have to give him a lot of credit because he put a lot of grunt work into it to get it started.”

The rest is history, as Fringes became a presence in the Old Market for its ultra-contemporary, urban styles and high-end hair care and beauty services. Cole let him run things there so she could concentrate on Fringes’ West Dodge site.

For Davis, Cole’s been more than just a business partner.

“Carol and I are so close. We just absolutely click,” he says. “She’s a very intelligent, very professional business woman. There’s not a lot of partnerships that make it. In a lot of ways, our relationship is like a marriage, only platonic. I think it’s healthier or better than most marriages I know of. We are able to communicate in a way that most people are not. We can say anything to each other, and even if it’s something that ends up hurting each other, we know that’s not our intention. Usually, it’s one of us misunderstanding something, and we’re always able to go back and clean it up.”20121130_bs_6095 copy

Davis has moved fast within the industry. While still in his 20s, he became one of 10 international creative team members for Rusk, a role that saw him flown all over the world to teach other hairdressers the use of the international distributor’s haircare products. He worked in the Omaha salon during the week and jetted around on weekends. It gave him the stage, the lights, the theatrics he felt called to. It also meant lots of money and partying.

All the while, his addictions progressed.

He was prepping for the always-stressful Omaha Fashion Week last summer when he and his life partner split for good. Amidst the breakup, the all-nighters, running his businesses, and leading an online advocacy campaign for a Fringes team that showed well in the national Battle of the Strands competition, Davis crashed.

“By the time I hit bottom, I was drinking every day and drinking to black out three days a week and, you know, it just had to end. I finally realized I am an alcoholic. It was a real wake-up call.”

He’s now actively working a 12-step program. “It’s definitely helped me get sober. I definitely thank my Higher Power for the strength I’ve had to get where I am today.”

He’s not shy sharing his ups and downs. “I’ve always been a very honest and open person. I’ve actually shared publicly via Facebook some of my bottoms and what I’ve learned in my treatment. In order to achieve something you need support in your life, and there is a connection through Facebook with family and friends that I think is very useful. I see it as an opportunity to share with them what I’m going through and the choices I’m making for myself.”20121130_bs_6028 copy

He calls his 12-step group “a new addition to my family,” adding, “They’re great people.” Like many addicts, he’s replaced his former addictions for a couple new, blessedly benign ones—Twitter and tattoos.

As his recovery’s progressed, he’s grown in other ways, too, including taking charge of his Fringes store’s finances. “It’s absolutely the best thing that could have happened for this business. It’s given me a whole new level of accountability. I see things more clearly and because of that, we’ve broken through a plateau we were never able to get past.”

He credits new business partner Sarah Pithan, a former assistant, for helping increase business by more than $4,000 a week. He also credits the “amazing team” he and Pithan have cultivated, including Omar Rodriguez, Kristina Lee, and Teresa Chaffin, for taking Fringes and Clear Salon Services to new levels.

For more information about Fringes Salon & Spa, visit www.fringessalon.com.

Read more of Leo Adam Biga’s work at leoadambiga.wordpress.com.