When approaching Twitter as a tool for business, consider that you can use Twitter lists—curated lists of users relevant to a specific topic—as a resource for closely following conversations of key influencers.
For companies like Phenomblue, a full-service agency using strategy, creative, and technology to connect people and brands, Twitter lists have become a way to both demonstrate an authoritative position as well as bring together credible voices in an industry.
“We maintain Twitter lists as part of an ongoing effort to provide our followers with content that helps make sense of today’s increasingly fragmented marketing landscape,” says Kate Richling, Vice President of Marketing at Phenomblue.
Twitter lists keep conversations together, providing convenience and utility for followers. The subjects of lists can vary from industry-related topics to event attendees to previous clients—whichever topic followers can identify with.
When vetting which key influencers to include on a particular list, be mindful to incorporate those who contribute meaningful content relevant to the list’s designated topic. Select users with proficient expertise or those who contribute with valid sources. When searching for profiles to add to a list, reference related Twitter lists that may already exist.
“Try identifying a profile that would fit into [a] desired list…view the lists that the profile subscribes to and which they’re a member of,” Richling says. “It’s quite possible the profile you’ve chosen is already included in the perfect list for you to follow.”
Users can both create lists and subscribe to others’ lists, so the pressure to aggregate profiles for a list lessens. You could choose to simply follow a few existing lists that cater to your business’ interests instead.
For more on Twitter Lists, read the Twitter Help Center post on Lists.