Tag Archives: Brandi Petersen

Mattie Knihal

January 25, 2013 by

Mattie Knihal, 30, says she always loved to play with hair when she was little. “I’ve known since I was 7 years old that I would do hair,” she says. “Whenever anyone came over to our house, they would get a ‘Mattie Hair-Do.’”

Knihal, the oldest of three children, was born and raised in Omaha. She graduated from Millard North High School in 2001 and immediately went to Capitol School of Hairstyling, from which she graduated in 2002. Shortly thereafter, she started with Gloss Salon & Day Spa where she has been for ten years.

During her time as a stylist, Knihal has become a Redken Certified Colorist, which means she has been recognized for her expertise and commitment in Redken hair color and hair care products. She has also been recognized in both the 2012 and 2013 Best of Omaha™ contests in the Hair Colorist category.

“I want clients to look at me and think, ‘She cares about her appearance, and I want her to make me look good.’”

She believes her clientele—which includes KETV’s Brandi Petersen—keep her on her toes. “[They] all like to look and feel their best when they leave my chair,” she says. “Some like to change up what we do every time to keep it new and exciting. Some like to stay with what works best for them.” She adds that she prefers to be upfront with her clientele and tell them what will and won’t work for them based on their face shape, lifestyle, and time they want to spend on their hair.

Knihal, who has two daughters, Emma and Elaina, with husband Ryan, describes her own personal style as clean and professional. “I want clients to look at me and think, ‘She cares about her appearance, and I want her to make me look good’…I’m simple in the fact that I think black is the best color. It goes with anything and looks great when paired with the right accessories.”

Her favorite styling products and tools include:

  • Redken’s Color Extend Shampoo and Conditioner—“The shampoo provides color retention and anti-fade protection while maximizing color vibrancy and strength. The conditioner allows for great detangling and smooth conditioning without weighing the hair down.”
  • Redken’s Guts 10 Volume Spray—“It lifts up the roots of your hair to provide all-over volume. It allows for a lasting flexible feel and look.”
  • Redken’s Align 12 Protective Strengthening Lotion—“It has anti-frizz technology and heat protection. It allows for a naturally straight look.”

Brandi Petersen

December 25, 2012 by
Photography by Bill Sitzmann

Growing up in Papillion, Brandi Petersen didn’t dream of becoming a television news anchor; she was interested in theatre and speech, and entered college at the University of Nebraska-Lincoln intending to study drama. But she quickly realized that a future in musical theatre was “not meant to be.” A class on the history of broadcasting inspired her passion for broadcast journalism, and after she switched majors, Petersen sought an internship at KETV in 2001 simply because her family had always watched that station’s newscasts.

“Our joke is that I kind of hung around long enough until I got a job; I just wouldn’t leave,” she says. “I had three internships and got very lucky that they took a chance on an intern…and it worked out very well for me.”

Petersen became a full-fledged reporter in 2003 and an anchor three years later. She says she has found many role models and even friends at KETV through the years, from the reporters who let her tag along on assignment during her earliest days as an intern to her current colleagues on both sides of the camera.

“People ask if we really get along that well,” Petersen says. “We’re very much like a family, and that sounds so cheesy, but all of our reporters and anchors and team members, we really bond very, very well.”

“We live here with you; we’re your neighbors. And we’re kind of the microphone for what you want to say.”

Her career highlights include interviewing President Obama (“It was really an experience having security sweep through twice and snipers on the roof of the building behind us,” she recalls) and Warren Buffett, and she was on-air during notable events such as the 2007 Westroads shooting and the 2008 tornado at Little Sioux Scout Ranch in western Iowa. Petersen says she credits not only experience, but also her high school drama training with helping her maintain composure on camera, and although she spends most of her time behind the news desk, she still enjoys reporting from the field.

“The great thing about this job is that you get to see and interview so many people,” she says. “Reporting is our first love. We’re storytellers.”

Petersen says she’s become accustomed to being recognized wherever she goes—“Are you the news girl?” is a common greeting often followed by, “You’re a lot taller than I thought you’d be!”—but she says people are nearly invariably nice to her when they meet her in public, and she strives to be polite and friendly in return.

“As an on-air journalist, you do need to remember that you’re in the public eye,” she says. “I don’t want to let people down.”

Petersen, whose son Easton was born in 2011, says the unusual work schedule associated with live evening broadcasts has meshed nicely with motherhood, especially since her husband, Brian Paul, a high school coach, works traditional hours. Easton smiles and claps when he sees her on TV, she reports, but adds with a laugh, “He does the same thing for Bill Randby and Jeremy Maskel.”

Petersen has watched broadcast journalism evolve to be more immediate and interactive with coverage available around the clock and through multiple means. But she says one thing hasn’t changed: she still loves her job.

“It’s great to work in the market where I grew up,” she says. “I think we’ve really built a reputation with our station…that we’re good, kind people. I hope that people pick up on that. We live here with you; we’re your neighbors. And we’re kind of the microphone for what you want to say.”