Ranked as a Top 10 Foodie City by Livability.com, Omaha’s reputation as a great dining destination continues to grow. In choosing Omaha, Livability.com raves, “Innovative chefs throughout the city are creating sensational menus that surprise many visitors.” The Grey Plume and Boiler Room are constantly receiving high praise from national food critics. Open Table’s “100 Hottest Restaurants in America” list includes Pitch Pizzeria in the Dundee neighborhood, and the Food Network has featured Big Mama’s Kitchen, California Taco, and Brewburgers on its national broadcasts.
To capitalize on the growing interest and to increase awareness about Omaha’s culinary landscape, the Omaha Convention and Visitors Bureau (CVB) just started its own web series called “Now Serving Omaha.” Each month a new restaurant is featured in a short video webisode that is distributed to more than 165,000 people from all over the country via the CVB’s social media network. There is also a dedicated webpage featuring all of the videos at visitomaha.com/nowservingomaha.
In addition, the Omaha CVB partnered with Food and Travel magazine, a national publication with a readership of more than 81,000, to create a full-page editorial showcasing many of Omaha’s beloved restaurants such as The Drover, Piccolo Pete’s, Dundee Dell, Johnny’s Café, Crescent Moon, and Blue Sushi. Thanks to a Nebraska Tourism-sponsored media tour, Omaha restaurants have also received media coverage in magazines in Austin, Texas, Des Moines, Iowa, and Kansas City, Mo.
So is all the attention focused on promoting Omaha restaurants worth it? Consider this: Research shows out-of-town visitors spend more than $274 million a year dining out in Omaha restaurants. So the answer is a resounding yes—Omaha is serving up travel-worthy food and visitors are eating it up.
Dana Markel is Executive Director of the Omaha Convention & Visitors Bureau. Questions or comments? Email the Omaha CVB at firstname.lastname@example.org.