Tag Archives: beauty

Storybook Cosmetics

July 26, 2018 by
Photography by provided

Developing a cruelty-free cosmetics company may not have been the dream with which they started, but Maynard triplets Erin, Mandy, and Missy have combined their individual talents to make fantasy a reality.

Storybook Cosmetics is an online business they created after Missy introduced her sisters to high-end makeup about 10 years ago. At first, Mandy and Erin were worried about her “obsession.” Missy would spend $80 on a single brush. The two were slowly swayed and that love of high-end product influenced their decisions when creating their own line. The self-proclaimed “nerds” drew inspiration from their interests and channeled them into those products. 

Erin says she would often spend nights researching “how to start a cosmetics company” on the internet. But she didn’t get far. “Labs will not even talk to you if you’re an indie brand. You need hundreds of thousands of dollars.”

Erin sent drawings to her manufacturer from a previous online business. She surprised Erin one day by producing a prototype of their Wizard Wand Makeup Brushes. When Erin posted the picture of them on her Instagram account, the post blew up—engagement was in the thousands in about five minutes. She quickly removed it and the sisters decided to post it on a Storybook Cosmetics account they had created but had not used yet. The account went from 9,000 to over 100,000 followers “in a matter of days.” They started pitching themselves to beauty magazines right away, and publications  like InStyle, Allure, and Teen Vogue started writing about them. Their social media was inundated with questions and comments. 

The women knew this was their chance. Erin started at the top of the list of cosmetics labs she’d previously contacted. “I said, ‘Yeah we’re the creators of the magic wand makeup brushes,’ and they were like, ‘Please hold.’ They signed us on that day.” 

The brushes launched the brand, but there is a constant buzz around all of their products. 

“Honestly, we have a really loyal, awesome following.” she says. “Everything since then has been almost as successful.” So successful that they are now a multi-million dollar company. All from a $500 prototype.

Initial orders of brushes were shipped out of their mother’s living room in Omaha. Friends and family filled the house for three weeks during the Christmas season to help box products. Erin says it’s great being based in Omaha because it’s cheaper than if everything was based out of L.A., especially with the help of their extensive support system—the triples are three of six sisters. 

Roxane Cosgrove, a friend of their younger sister Erica, is not surprised by their success. The triplets’ interest in makeup was evident early on, as Cosgrove recalls going over to their house while she was in middle school. “The triplets lived in the basement and they would give us makeup tutorials.” She remembers looking up to them, and is quick to mention that their mom is also a “superstar.” “They were always really innovative: the whole family is,” she says. “They were always figuring something out and they were always hard workers.” Besides that, she adds, “the Maynards have always been nerds at heart.” 

While having their support system around is key, the fact that Missy lives out west has its advantages. The triplets’ work is often based on popular movies or books, such as their Mean Girls Burn Book Palette, and it’s much easier for her to set up and get to meetings. And, according to Erin, she’s the right person to have in those meetings. “Missy is our mouthpiece, basically. She gets us all of our licensing,” she says, later adding, “She’s like the licensing whisperer.”

Each of the girls brings something unique to the table. Mandy is the graphic designer and artist, so she handles the creative side. Erin says she is good at “the boring stuff,” dealing with logistics and manufacturing. “It’s very bizarre, but we like to say when we combine we make one normal superhuman.”

While the business is currently only online, they are working on funding to branch into retail. A bigger investor can help them get to the next level. Erin says they have stores that are interested, but currently they can’t fill the orders. “That’s kind of the hurdle that we’re at right now in our growth,” she says, adding that it’s “obviously a good hurdle to have.”  


To learn more, visit storybookcosmetics.com.

This article was printed in the August/September 2018 edition of B2B.

from left: Missy, Erin, and Mandy Maynard

How to Make a Coffee Filter Lamp

February 21, 2017 by
Photography by Bill Sitzmann

Light is to what punctuation is at the end of a sentence.

If I had my way, there would never be any traditional lighting—especially fluorescent lights, as they are often too cool and tend to distort (in my opinion, making everything look worse).

So, when deciding upon lighting options for the room that I am remodeling, I opted for a softer look to establish a welcoming mood.

This soft accent light will not be the primary light source in the room; rather, it will be more of a glowing art installation hanging in the room.

There will be plenty of natural light coming through the large window as well as several other lamps in the room.

I truly feel that without choosing the correct lighting in the beginning, the whole room won’t have that wow factor in the end.

My inspiration was something I saw on the internet several years ago. At the time, I didn’t have the space to make it work. But I do now!

The final renovation of the room will be unveiled in the grand reveal to be published in the January/February issue of Omaha Home.

Remember, you do not have to compromise beauty and function for cost. Do some research and find what fits your space and style. Try out your own DIY project. That’s what this year-long project is all about.

ITEMS NEEDED:

  • Paper lantern (I used a lantern 16 inches in diameter.)
  • Hot glue gun
  • Large package of glue sticks
  • Basket-type coffee filters (I used 800.)
  • Patience (The project can take approximately 6-7 hours.)
  • LED light with remote or single-socket pendant light. Both are extremely inexpensive. There are many options. To be safe, please do your research. You don’t want to create a fireball!

DIRECTIONS:

Step-1: Fold or crinkle each coffee filter at the bottom.

Step-2: Glue each filter directly to your paper lantern.

Step-3: Place as many filters as close together as possible.

Step-4: Cover the entire surface of the paper lantern.

Word to the wise: If you want to take this project on, I suggest watching online tutorial videos for added guidance. Simply searching for “coffee filter lamp”  tutorials online proved to be extremely helpful for me. The project is simple, but it can be very time-consuming.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This article was printed in the March/April 2017 edition of Omaha Home.

 

On Top of the World

February 19, 2015 by
Photography by Beverly Kracher, Ph.D.

Bhima, our guide, waited for us on the trail. We caught up to her after stopping to adjust our daypacks and enjoying some wild berries. Under her umbrella, which protected her from the burning sun, we could see Bhima’s smiling face and playful eyes. She quickly evaluated our moods and stamina. She said to us, for probably the 30th time, “Not far to go before we get to the next tea house. A little bit up, a little bit down.”

Bhima was coaching us. Though it was probably another hour before we reached our stopping point, she was saying the thing we needed to hear to make it.

“A little bit up, a little bit down.” Those words have had a forceful affect on my life since returning from this year’s trek. I was in the Annapurna Range of the Himalaya Mountains in Nepal. Hikers have tried to describe the magnificence of this massive range—the raw beauty, the incredible scenery, the water buffalo, and the orange/yellow sunsets over the snowcapped mountains.

Try as we might, it is impossible. You have to go there on your own to know what Nirvana is like.

This was my second trek. The first was so powerful that I knew I had to come back with my sister. Barb and I had poured over books about the yogis and sadhus in India and Nepal when we were kids. We were inspired by their quest for spiritual enlightenment in the Himalayas. So this time I was with Barb. Her husband, Joel, came with us because he loves to explore life, too.

We hired 3Sisters Adventure Trekking Company for our trek. Three Nepalese sisters own the company and provide jobs to Nepalese women by hiring and training them as guides and porters. Walking through the majestic mountains with four Nepalese women (one guide and three porters) brought the heavens to earth. As we walked, we learned about their quest for opportunity, education, family, and freedom. I found, as I always do when I travel, that while people dress differently and have different customs, we basically desire the same things. In this, we are one race.

While trekking, Bhima showed us the way yogis and sadhus walk. The technique is two-fold. First, they take it easy. They are the tortoises not the hare. Second, they use a lower-body relaxation technique. As they hike up a mountain they rest their back leg as they push off with their front leg. Continuous movement creates stress, so relaxing the back leg, even for a second, reduces tension and increases power. In these two ways, Bhima taught us to pace ourselves and to use our legs in a way that would allow us to walk twelve hours a day.

A little bit up, a little bit down.

Since my return I have learned to pace my life just as I paced my steps up the steepest and longest trails I have ever encountered. The temptation was great to fall back into my hectic work life.

When I think about this it’s like listening to a sad song.

The beauty of the Himalayas are still with me. I can very easily feel the peace anytime I try. I know that is good for my heart. And there is one more thing. I carry a joyful, even enlightened, attitude where I see the ebb and flow of life as “a little bit up, a little bit down.”

I can be my best and do my best. And that attitude makes me feel like I’m standing on top of the world.

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Red, Redder, Reddest

January 19, 2015 by
Photography by Bill Sitzmann

A couple of years ago, my friend and I went out for dinner and drinks Downtown. She was wearing a fantastic red lip color—deep red and super-matte. I admired it throughout cocktails. I admired it through dinner (Indian—rice, curry). There it was on her cocktail glass and on her dinner fork, too. Even with that transfer, her lips looked the same at the end of dinner as they did at the beginning.

“What lip color are you wearing?” I asked, as one would.

“NARS Cruella,” she said.

This was how I met NARS’ Velvet Matte Lip Pencil. Cruella is one of its most popular variations.

“It lasts through anything but soup,” says Anthony Batin, a Beauty Studio captain at Sephora in Village Pointe, where Cruella goes for $25.

Its lasting power is what makes it No. 1 on our list of the five best red lip colors for Valentine’s Day. Whether you need a polished powerhouse of a shade to get you through a romantic dinner or a lighter stain for a casual soiree with friends, we’ve got a shade and formula to get you through every event of the season.

  1. NARS Cruella Velvet Matte: Known for its lasting power, NARS Cruella Velvet Matte “Lasts through anything but soup,” says Anthony Batin, a Beauty Studio captain at Sephora in Village Pointe.
  2. Make Up For Ever, Rouge Artist Intense in color 43, $20: Also known as Moulin Rouge, Make Up For Ever’s 43 is a rich red with blue undertones that make it perfect for cooler skin types. It’s not for the faint of heart—this one requires a liner and a bit of careful application, but it’s a beautiful choice for an after-work cocktail party.
  3. Hourglass, Femme Rouge Velvet Crème Lipstick in Icon, $30: When I asked Batin about his top red-lip picks, this was tops on his list. “It’s the perfect red for every skin tone,” Batin says. “It’s not too orangey and not too blue.” It’s got a creamy, paraben- and sulfate-free formula, too.
  4. Stila Stay All Day Liquid Lipstick in Tesoro, $22: For those like Omaha mom-on-the-go Augusta Wester, who says she’s a little red-shy, a lip gloss or stain formula is a festive, easy-application option. She’s a fan of Sephora’s own Rouge Infusion Lip Stain in Red Essence ($14). Batin chose this Stila Stay All Day Liquid Lipstick in Tesoro, an unexpected orangey-red, as a funky alternative. Both feature an easy-use wand and neither requires liner.
  5. Kat Von D, Studdedkiss Lipstick in Hellbent, $21: Another long-wearing matte red—the claim is 10 hours—this rock ‘n’ roll-ready pick of Batin’s is another intense choice in a classic red shade.

Essential Red Prep Steps

Batin recommends anyone prep for party-red lipstick by first exfoliating and hydrating lips, as matte lipsticks can be drying. Thicker formulas like Make Up For Ever, Hourglass and Kat Von D require a nude lip liner to prevent bleeding and feathering, as well as a good lip brush, which can help evenly deposit color onto lips’ not-always-so-even surface. Batin said a hydrating concealer can touch up any dry areas around the lips, and when the night is over, Sephora’s new oil-in-gel lipstick remover ($9.50) lets ladies wipe color off with minimal rubbing and staining, plus a bit of moisturizing power—perfect for brunch-ready lips the next morning.

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Butterflies are Free

September 20, 2014 by

As a small boy growing up in the ‘60s I lived off of a steady diet of comic books. The action stories told on cheap pulp in cheaper ink placed me squarely in the midst of super heroes saving mankind from all manner of diabolical evil, but the advertisements found in those 25-cent comics had the same power to fuel the imagination of a young lad being raised in the Atomic Age.

X-ray specs would allow me to see straight through walls! Bodybuilding panaceas were available for 98-pound weaklings who were tired of getting sand kicked in their faces by beach bullies! Chattering teeth, slingshots, whoopee cushions, and piles of faux feces filled the pages.

Unbelievable! Incredible! Amazing! And all for the princely sum of $1.98!

None of the offers was more captivating than the very, very creepy ad for sea monkeys—the one showing wildly inaccurate cartoon depictions of a nuclear family of the creatures (little Sis Sea Monkey even had a bow in her hair)—that turned out to be nothing more than microscopic brine shrimp. The very notion of live animals being shipped through the mail was mind-blowing to me, so it was with no little trepidation that I learned all these decades later that my wife, Julie, had ordered a live butterfly garden for our grandsons, Easton (4), and Barrett (3).

Unlike the cheesy come-ons from the ads in vintage comic books (A seven-foot Polaris submarine for under two bucks? Really?), our butterfly garden turned out to be a real world adventure showcasing one of nature’s most astonishing transformations. The boys took charge of every step in the process of the care and feeding of the inchworms. Multiple readings of the kid-lit classic, The Very Hungry Caterpillar, acted as something of a field guide for understanding what we were witnessing as exoskeletons were shed before upside-down perches were established so that a miraculous metamorphosis could unfold before our very eyes.

Julie, a para-educator at Hartman Elementary School, skipped the summer session this year so she could care for the boys. The babysitting schedule meant that our little junior entomologists would get only Monday-Wednesday-Friday lab time with their chrysalide charges. The timing was such that they missed the emergence of all five butterflies, but nothing could dampen their enthusiasm as they raced to the butterfly cage upon each new arrival to see what new wonders awaited.

Being of a certain age, I fondly recall a hippie-era flick featuring Goldie Hawn as a free spirit who invades the world of a life-challenged neighbor. And just as the name of the film was Butterflies are Free, our little investigation into insectology would naturally culminate in a big-big-big butterfly release party.

Easton, after doing his squealing, tippy-toe, flailing-arms dance of nerding out the way only a small child can do, had the honors of unzipping the top of the butterfly garden. But he didn’t quite yet grasp the concept of “free.” All he wanted to do was bury his face in the opening for one last, close-up peek at the Painted Lady butterflies he and Barrett had nurtured along.

But a sense of serenity—or as close to the word as any 4-year-old can hope to attain—soon prevailed as he leaned back and watched as, one-by-one, a quartet of winged beauties fluttered onto the lawn. The last of the butterflies needed a little coaxing before making his jailbreak, and that one landed gently on Easton’s hand for a moment—just one split second—before darting away.

“Look, Easton,” Julie exclaimed. “He just gave you a butterfly kiss!”

The metamorphosis was complete. But there was also a parallel transformation playing out that day and all throughout the experience. The minds of young boys were going through a metamorphosis of their own as they were filled with a reverence for nature and the world around them.

And that’s pure magic in the eyes of a grandparent. Even more magical than sea monkeys.

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BB and CC Creams

September 24, 2013 by
Photography by Bill Sitzmann

You may have seen the commercials with actress Kate Hudson and other makeup-brand personalities talking about their revolutionary BB and CC creams. You might also have thought, “I have no idea what those words mean.”

That’s because BB and CC creams are fairly new to Americans—or at least to most Americans in the Midwest.

The original version of what is now BB Cream was created in the 1960s by German dermatologist Dr. Christine Schrammek to protect and heal the skin of her patients. Eventually, the cream found its way into Korea and Japan in the 1980s and was advanced. In fact, BB cream became the well-kept beauty secret of many Asian celebrities. Now, however, these creams are a huge hit in practically every beauty market across the world, including our own.

Still, most people don’t exactly know what the creams are (or, more importantly, what they do). Fortunately, Joel Schlessinger, M.D., FAAD, FAACS, of LovelySkin in Omaha has the answers.

First of all, BB Cream stands for “beauty balm,” and CC Cream stands for “color corrective.” Again, these words might mean little if you don’t know what balms and color correctors do.

According to Dr. Schlessinger, BB is a multitasking cream that serves as a moisturizer, primer, foundation, and even sunscreen. CC also functions in several ways, providing the same benefits as BB but with an added bonus: color correction. For women with uneven skin tone, acne, or redness, CC seems to be the better option.

“CC creams can be very beneficial for acne-prone or oily complexions due to their lighter formulation and full coverage,” Dr. Schlessinger adds. “Investing in a good CC cream can shorten your daily routine, enhance your skin’s appearance, and prevent premature aging.”

So what’s the main difference between the two creams? “Coverage and weight,” says Dr. Schlessinger. “CC creams tend to be lighter with better coverage while BB creams are heavier and typically don’t offer full concealing benefits.”

Of course, both save you money and time. For example, one CC cream can replace foundation, moisturizing cream, facial primer, sunscreen, and concealer. Let’s face it—anything that shortens a daily beauty routine and lessens makeup expense is greatly appreciated.

Wondering where you can get BB and CC creams? Pharmacies, grocery stores, makeup outlets, skin care retailers, online shopping—they’re everywhere. Budget-friendly brands like Almay, Clinique, Garnier, and L’Oreal have begun releasing their own versions. Makeup store Sephora carries several professional makeup brands. And, of course, Dr. Schlessinger’s LovelySkin sells brands like Supergoop!, jane iredale, Stila, Dr. Brandt, Dr. Dennis Gross, and B. Kamins.

LovelySkin is located near Oak View Mall at 2929 Oak View Drive. For more information about these products, visit lovelyskin.com.

Sharon Hyer

August 29, 2013 by
Photography by Bill Sitzmann

When it comes to her work attire, Sharon Hyer, 53, is strictly business. But in no way does this mean the 20-year financial services veteran is ‘bearish’ on style.

“My office style is traditional,” says Hyer, vice president of Great Western Investment Center at Great Western Bank. “My goal is to keep my wardrobe simple and classic. Varieties of navy, gray, and black suits are my preference.” Von Maur is one of her favorite destinations for her high-end, elegant suits.

“I am not comfortable with ‘business casual.’ I don’t think I have ever worn short sleeves to the office,” says Hyer. “My customers expect me to be at the top of my game all the time. And I have found that if I stay polished in appearance, my mind stays sharp.”

Hyer does dress down on weekends, however. Though like her business attire, her casualwear is also well-coordinated with accessories. Form-fitting knits show off her great figure.

Hyer admits she requires a bit of mentoring when it comes to putting together fashion ensembles. “I have found a great little boutique called SKYZ [at The Shops of Legacy], where the owner actually helps me choose a modern blouse and jewelry to make my look polished. She can help me transform a classic day ensemble into a stylish outfit for an evening charity event (of which Hyer attends many).

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“We all have areas in which we excel. I’ll stick with making money grow, and Shelley at SKYZ can keep me looking great!” Hyer jokes.

The borderline workaholic—“My family has threatened to conduct a work ‘intervention’”—and self-professed financial news junkie says her passion is building relationships with clients and helping them achieve their financial goals. Taking good care of herself is one way she’s able to keep up her frenetic pace and her look so fresh.

“At my age, it’s essential my daily beauty routine revolves around moisturizing.” In addition to cleansing with Cetaphil and daily use of Estée Lauder moisturizer, she runs a cool-mist humidifier in her bedroom at night. “I always wear sun protector, but I do get a spray tan once in a while. And I get my nails done professionally, probably because it is the only time I sit and do absolutely nothing.”

She also eats extremely healthy—“no fried foods, and I bring an apple or orange to work and eat a hard-boiled egg and peanut butter toast every morning…yes, every single day!”

To stay fit, Hyer also walks a lot, does some weight-training at home, and enjoys doing yard work for exercise. “I’m blessed genetically…I’ve been the same size as long as I can remember. But make no mistake, if my clothes fit tight, I hit the gym. I invest money in quality suits and have no intention of going up a size.”

Hyer’s got ’em both—beauty and brains. And that’s a big part of her appeal. “When I go to the office, I pop up the hair for a look of elegance and sophistication. I don’t believe it’s wrong to want to look both pretty and smart.”

Big Names in Fashion Who Are Over 60

August 26, 2013 by
Photography by Jim Scholz

When we think of fashion, we think of designs for the young and beautiful.

However, when we hear the names of big designers, fashion editors, and stylists, we don’t think about how old they are! The reason for that is because they are, in a way, ageless. The word fashion means “of the times,” and people in fashion are of the times. Their hair may gray and their bodies might get sloppy, but fashion designers, directors, editors, stylists, and all of the creators involved tune into the times and project to the future. The older they get, the more they know, and the better they are. They work hard and very long hours. Travel for many may seem glamorous, but it’s often grueling.

Here are some of fashion’s biggest names, all still working and 60-plus years old:

  • Giorgio Armani brought his signature Italian style of menswear to America in the ’70s. Today he oversees the design of not only his menswear collections but also collections for women, the home, hotels, and more.
  • Christian Lacroix delighted fashionistas with his couture masterpieces in the ’80s and ’90s and just created a museum collection for Schiaparelli.
  • Vera Wang is busier than ever in a world of design far beyond bridal now.
  • Anna Wintour, editor-in-chief of Vogue, is the woman every designer wants to impress. Also at Vogue is Grace Coddington, who went from a ’60s and ’70s top model to a visionary as creative director of the magazine today.
  • Vogue Italia editor Franca Sozzani is almost 64.
  • Suzy Menkes, the most famous fashion reporter and journalist in the world, is almost 70.
  • Photo journalist Bill Cunningham is 84.
  • Donna Karan and Calvin Klein, both designers, are still active today and have expanded their empires beyond their dreams, I am sure.
  • Tim Gunn, the guy from Project Runway and Parson’s School of Design, is “The Word” to young designers. What he says is respected and taken as the best critique.
  • The Latin lady and gentleman of sophisticated American style, both years beyond 60, are Carolina Herrera and Oscar de la Renta.
  • Diane von Fürstenberg, famous for the wrap dress in the ’70s, has a fashion business today bigger than ever.
  • Ralph Lauren, a man with an eye for class and timeless elegance, is still at work after brain tumor surgery.
  • Tommy Hilfiger hasn’t let age stop him. His business expands every season.
  • Karl Lagerfeld, the designer at Chanel and Fendi and for his own collections, turned 80 this year.
  • Valentino Garavani claims to have made an exit from his world of couture, but all say that, at 81, he remains involved.
  • Max Azria is the man responsible for all the fun, young, and adorable BCBG collections, and he’s 64.
  • Betsey Johnson, 71, and Vivienne Westwood, 72, are still creating edgy, fun, and rock-star-wild designs.
  • Norma Kamali, who made high fashion of sweatpants and shirts in the ’80s, is still designing fabulous swimwear and sexy, signature dresses and sportswear.
  • Those beautiful Manolo Blahnik shoes we all love are designed by a man who is 71.
  • I adore the creative genius of Jean Paul Gaultier and Thierry Mugler’s understanding of structure and construction.
  • I just looked through 83-year-old Sonia Rykiel’s fall collection. It’s wonderful, ageless, timeless, and personal, with qualities that speak of a designer who understands women.

I welcome your feedback and invite you to send questions to sixtyplus@omahapublications.com.

Mary Anne Vaccaro is a designer and image consultant to businesses and individuals. She designed clothes and products in Omaha and New York and ran a fashion advertising business in five states. She writes and speaks about image, fashion, art, and style. maryannevaccaro.com, invisibleapron.com

Throwing Shade

August 16, 2013 by
Photography by Bill Sitzmann

“Everybody reads the same magazines and watches the same shows,” says Lindsay Duer-Robertson, a stylist at Matt Wayne Salon off of 49th and Dodge streets. “That ends ups with people looking a lot alike. Someone who sees that and wants to make a statement will try something different.”

That “statement” for you could be anything from a few blonde highlights to neon pink. But it’s perfectly okay if you don’t know yet where you land on that spectrum. Rebecca Forsyth, stylist at Bungalow/8, says that’s what consultation visits are for. And make sure to bring pictures of anything that’s caught your eye.

“I think there’s this myth that hairstylists don’t like photos,” Forsyth says. “A Pinterest board on a phone is super helpful.” Both Duer-Robertson and Forsyth agree with the oft-quoted hairstylists’ phrase: “My caramel is probably different than your caramel.”

Let’s say you’ve decided to go from brunette to hot pink. “You can do it in one visit, but that visit’s going to be six to eight hours long,” Duer-Robertson says. Best to have a goal in mind and break it up over a period of time. That’ll give your hair time to recover from the processing, which is pretty intense. The bleaching process has to break the melanin molecules in the hair and expose different pigments through several stages: brunette, red, red-orange, orange, yellow-orange, and finally a pale yellow. Only then is your hair ready to accept an unreal shade like ocean blue or pastel purple.

“I think there’s this myth that hairstylists don’t like photos.” – Rebecca Forsyth, stylist at Bungalow/8

“Be mindful, your hair will be really dry,” Duer-Robertson warns. She recommends a protein-based conditioner. “In that first week, put in a leave-in conditioner after every wash.” She personally touts the Damage Remedy and Dry Remedy lines from Aveda, especially the Color Conserve™ Daily Color Protect conditioner. “That’ll keep your color strong up to 30 days,” she says, though pastel shades still may not keep as long as a month.

Such conditioners are valuable, Duer-Robertson says, because the product seals hair cuticles down after being a little roughed up by a cleansing shampoo. Leave a conditioner on for at least 15 minutes (unless it’s a leave-in, of course), and then rinse it out with cool water to ensure the cuticle doesn’t reopen. Consider using a wide-tooth comb to lessen stress on your hair when it’s wet; once your hair is about 80 percent dry, feel free to take a brush to it for a blowout.

Forsyth says it’s the flatiron that’s the huge culprit for further damaging processed hair. The heat is higher and touches the hair for a longer period of time than a simple blow dryer. “If you can achieve a great look with a blow dryer and a brush, you’re in a great situation as far as damage,” Forsyth points out. “I love that more people are wearing their natural styles and textures.”

If you just can’t leave the hot tools alone, remember that the general rule is the less styling, the less shampooing, the better. “Try to find ways that you don’t have to mess with your hair as much,” Forsyth says. “For example, last night I curled my hair, so today I have the base for a really cool updo.” She personally shampoos only twice a week.

For high-maintenance color like neons, pastels, or reds, Forsyth agrees with Duer-Robertson that it’s essential to invest in good product. Some of her favorite products for maintaining perfect color are in Karasoft’s color protection line. “And anything with UV protection,” Forsyth adds. “We blame the shampoo and forget that we’re in the sun all the time. Bring back hats, not just for protecting our faces but also our hair.”

Review: Dry Shampoo

When I had my first baby last year, I quickly realized the luxury of spending 30 minutes blow-drying and styling my hair was a thing of the past, since getting in a daily shower was proving to be a struggle. So I went on the hunt for a dry shampoo that could cut down my morning routine. I tried a few different brands from the drugstore and salon, but many left a visible white powder on my dark hair or had a strange texture.

Finally, I found Big Sexy Hair Volumizing Dry Shampoo and now swear by this. My stylist is actually hooked, too! It soaks up the grease, plus it adds tons of volume and texture. The smell is strong at first, like hairspray, but doesn’t linger.

For best results, I first spray my roots with a bit of water and then a light spray of the product. A fast blow-dry and I’m good to go. I’m able to go two to three days between washes, which has helped keep my hair healthier than when I was washing it daily. It works great on post-gym hair, too. The size of the product may seem small for the price, but it lasts about two months when used three times a week.

Next time you’re in a hurry, give ‘dry’ a try. You just might get hooked as well.