If you love trips to the museum and trips to the manicurist, Imagine Uhlenbrock is your one-stop shop for a day of art, style, and self-care all rolled into one stunning experience.
Uhlenbrock is the “nail genie” and artist behind Just Imagine Nails. Keratin is her canvas and her work is constantly showing on the hands of happy clients throughout Omaha.
“I started doing my own nails when I was about 4, because I was an only child and it was something I could do for myself,” Uhlenbrock says.
Her interest in nail art grew through middle school and high school, culminating in her first steady nail job at a downtown Omaha salon. It was meant to be her college job, but Uhlenbrock loved the craft so much she launched her own business doing natural, ethical nails at age 19.
For those skeptical that a manicurist can be a “real” artist, one look at Uhlenbrock’s vibrant Instagram portfolio provides ample evidence of her artistry and talent. Intricate, hand-painted designs, patterns, and messages mingle with hand-placed bling. Colors and textures pop, and unique, creative themes inspire the urge to scroll right on down the rabbit hole because no two sets are alike and your eyeballs will want to collect them all.
“It’s just like commissioning any other piece of art,” Uhlenbrock says. “I always have ideas, so I have clients who just come in and let me do whatever I want every two weeks, or sometimes they come in with a theme or idea in mind. Most of the time it’s a collaborative process and we customize it based on the vision and what they’re feeling like that week.”
This process has resulted in galaxy nails, Vegas- and beach-themed vacation nails, desert sunset nails, snowflake and Christmas nails, Fourth of July “red, white, and bling” nails, Ouija board nails, Netflix and chill nails, ice cream and French fry nails, nails that are geometric, plaid, rainbow, floral, color-blocked, gradient, holographic or chrome, and nails that mimic abstract paintings, among others.
“I take inspiration from everywhere. The print of your dress, the pattern of that chair, the texture of this pillow, someone’s artwork,” Uhlenbrock says.
Then there are the pop culture nails. She’s done sets that honor artists including Eartha Kitt, Prince, Beyoncé, and Frida Kahlo, that appreciate cultural icons ranging from Carl Sagan and Neil deGrasse Tyson to Grumpy Cat, that recognize the Broadway Hamilton phenomenon, that reference literature from Harry Potter to local author Rainbow Rowell’s Eleanor & Park, and that celebrate TV shows from The Golden Girls to The Powerpuff Girls. Her popular annual Halloween special has taken inspiration from The Addams Family, Stranger Things, The X-Files, and Hocus Pocus sets, as well as one of her personal all-time favorites: Michael Jackson “Thriller” nails.
“You can see from my themes that I like weird,” Uhlenbrock says. “I’ll put anything on a nail as long as it’s not problematic.”
Uhlenbrock’s political work is also incredibly compelling. She’s done anti-pipeline nails, Black Lives Matter nails, and nails that read “Go Vote,” among others.
“One of the roles of an artist is to get people to think or to spread certain messages. Nail art is no different than any other art form in that way,” Uhlenbrock says. “That’s how art and social justice can intersect by creating visuals, sounds, or whatever the medium to raise awareness, to educate, or to relieve pain and pressure for the oppressed. So, a lot of what I do is people’s regular self-care.”
In December 2016, Uhlenbrock opened her Hand of Gold Beauty Room space in the Fair Deal Village Marketplace, near 24th and Lake streets. She currently shares the space with two subcontractors, Qween Samone and Ria Gold, who help support the service menu of natural nails, makeup, and braiding. Uhlenbrock enjoys working in the thriving area among neighboring small business owners and she’s committed to using her space to support her peers.
“We support small businesses here,” Uhlenbrock says. “Economic disenfranchisement has been a huge tool of oppression against people of color. So, it’s really important to me as I grow and have my own economic development to reach out and empower others through that as well.”
Uhlenbrock stocks body care products from Lincoln-based Miss Kitty and Her Cats, pieces from Omaha’s Amaral Jewelry, and gets all of her regular polishes from Ginger + Liz, a black woman-owned, vegan-friendly, toxin-free nail lacquer company. She also sells jewelry from her other business, The Bigger the Hoops.
Besides providing an important platform for a network of artists and makers, the petite Hand of Gold Beauty Room just feels like a place you want to be. A plush, amber-colored couch beckons from the pedicure platform that Uhlenbrock and her mother hand-built. The walls are decked with striking work by Lincoln artist Brittany Burton, featuring black-and-white depictions of “thick” women with sparse flashes of green and yellow. Soul music fills the air and large windows let ample natural light stream in.
“Everyone should probably go to a therapist, but not everyone does—some people get their nails done instead,” Uhlenbrock says. “They can come here, have a good conversation, and leave feeling like a million bucks with something good to look at for a couple weeks. It’s a lot easier to feel like you have your shit together when your nails are on point.”
This article was printed in the March/April 2017 edition of Encounter.