September 5, 2017 by
Photography by Bill Sitzmann

Ask Keith Rodger where he got his sharp musical tastes and his answer will be simple—from his mother. The 28-year-old Omaha musician, recording engineer, and co-owner of Make Believe Recordings grew up with an eclectic range of influences, which truly shaped his preferences.

“My mother always had a solid taste in music,” Rodger explains. “She gave birth to me as a teenager and I think that had a huge difference on what I was exposed to compared to other kids my age. She was never a musician, but always had an ear for interesting music. She introduced me to the reality of Prince’s lyrics, the anger of Prodigy’s sound, and the essence of Bjork’s personality. There were few limits in our household.”

He also credits his older brother, Alan, with inspiring him to pursue music despite the fact they grew up in separate households.

“When he visited with a guitar and amp one day is when I really wanted to become a musician,” he recalls. “He also introduced me to computer software that was used to make beats, which was what really changed my life forever.”

As he stumbled through various phases of what he refers to as “extreme attachment” to a bevy of different musical genres, he quickly realized there was an infinite amount of exploring to do. He tasked himself with learning the history and adapting to the culture as a young, inquisitive student.

Rodger eventually met Motor City native Rick Carson, another aspiring entrepreneur who was obsessed with music and had recently completed a course in recording/audio engineering at Full Sail University in Winter Park, Florida. The two would establish Make Believe Records and Make Believe Studios in 2012.

“I met Rick in a dusty basement when I was in a band called Lightning Bug while recording our first record,” he says. “I really enjoyed his vision for the music industry and Omaha. What he was trying to build aligned with what I was interested in pursuing as a career. We came from completely different backgrounds and share very different interests in music, but our goals and views are very similar.”

Make Believe Records has been steadily working its way into the publishing realm. The masterminds behind the label have hit a point where their catalog is ready to be launched into the musical stratosphere. With artists like rapper Conny Franko, hip-hop duo BOTH, and soul group Sam Ayer & The Lover Affair—as well as Rodger himself—on the roster, there are several full-length projects on the horizon.

Similarly, Make Believe Studios is buzzing. Carson recently engineered Grammy Award-nominated artist Terrace Martin’s 2016 album Velvet Portraits, and recently mixed and mastered Danny Worsnop’s 2017 effort The Long Road Home. There’s a sense of exciting things coming together behind the scenes.

“We are busy, busy, busy,” he says. “We have some projects coming through this year that I never would’ve imagined getting the opportunity to experience.”

For now, Rodger, Carson, and Tristan Costanzo are hard at work on one of their latest endeavors, the Kismet production team, which recently scored a documentary series for boxing promotions company Top Rank about boxer Terence Crawford and his team at B&B Boxing Academy. That’s just the tip of the iceberg.

“I’ve also been working on an EP and film titled Evoleno,” he says. “This has been a project years in the making. It took me several attempts to try to lock in a concept that was worth pursuing to become my first release. Over time, I got the opportunity to work with a wide variety of musicians that helped me shape my ideas into the concept it has become.”

“I also recently locked in a very small crew for this film to keep our ideas consistent and confident without our own bubble,” he adds. “I tapped Miguel Cedillo to direct and Maria Corpuz as one of our main characters. These people believe in the project as much as I do, and I believe we will make something that challenges everything we know about making a film that is timeless.”

Rodger has undoubtedly blossomed into a key player in Omaha’s consistently evolving music and art scenes. From touring with The Faint as a stage technician and DJing for Omaha Fashion Week to writing music and co-helming the Make Believe Records empire, his tireless work ethic parallels that of any successful artist or entrepreneur. However, he always sees room for improvement.

“I think it’s growing into a scene that is more diverse sonically,” he says. “I’ve noticed there are more younger people embracing new types of popular music, and putting down guitars and picking up synthesizers. My inbox is usually filled with musicians asking me about sound design and I find it exciting and refreshing.

“I truly wish there were more women creating electronic music,” he continues. “I always try to encourage parents to allow their daughters to learn how to program and edit in a DAW (digital audio workstation). Fair balance between genders, race, and cultures helps create better ideas within communities.”

The ambitious Rodger finds surrounding himself with creative individuals, staying focused on his goals, adopting routines that exercise his mental and physical health, and teaching others is the way to reach his ultimate nirvana. He’s ready to put in whatever amount of work it takes.

“Omaha still has a long way to go as far as musicians’ and DJs’ careers being taken seriously by people outside of the music industry,” he says. “We plant seeds and starve during their growth, but when they bloom, we will have a garden to feed families. Music is about to change very drastically for consumers and creators. I’m very excited about the future and want to be a part of it when it happens.”

Visit soundcloud.com/kethro to hear some of Rodger’s music.

This article was printed in the September/October 2017 edition of Encounter Magazine.

Keith Rodger