September 18, 2018 by

When a Minnesota mom was looking for a December weekend getaway, she looked toward Omaha. Yes, you read that correctly: December and Omaha. Greta,* a blogger living in Minnesota, visited Omaha during the summer a few years ago. When she and her husband were looking for a fun family winter destination that was drivable, affordable, and offered lots of activities for their 18-month-old son, they thought Omaha fit the bill. And they were right—Omaha is a great winter destination for a weekend getaway. (Omaha is south of Minnesota…winter is all about perspective isn’t it?)

The city’s major attractions are all open year-round and offer unique indoor experiences during the winter months. When Greta and her family visited Omaha’s zoo last December, they had more than seven acres of indoor exhibits to explore. There weren’t huge crowds to compete with her toddler for great views of the animals. While she can’t pinpoint a favorite exhibit at the zoo, her son’s favorite spot was the aquarium. She loved the specially designed areas in the aquarium allowing her son to feel like he could almost reach out and touch the fish.  

The family also visited The Durham Museum during their Christmas at Union Station celebration. The magic of the holidays came alive as they explored the historic train cars, discovered how a train depot works, and bellied up to the old-fashioned soda fountain. It was a much different experience than she had during her summer trip.

When we look at research completed by Tourism Economics, an Oxford economics company, visitation to Omaha peaks in the second and third quarters as you would expect. In the fourth quarter, visitation is lower as the kids go back to school and winter sets in. But here is why visiting in the winter can pay off: hotel rates are generally lower and attractions are typically less crowded. 

Visit Omaha has created a new 52-Weekend advertising campaign to drive home the message that Omaha is a year-round destination for families, couples, and friends to get away for a long weekend. The ads are running year-round in Minneapolis; Kansas City; Des Moines, Iowa; and Sioux Falls, South Dakota—cities that are an easy drive away. From January through March, the number of people going to Visit Omaha’s website to plan a trip increased by 25 percent from residents of Minneapolis, 17 percent for those from Kansas City, and 9 percent from residents of Des Moines.

Omaha is not a city that hibernates during the winter months. The more Gretas who know that, the more business will be generated here. So, the next time someone asks you about the best time to visit Omaha, let them know it is any of the 52 weekends out of the year.

*Greta Alms is the blogger behind Pickles Travel Blog. Greta asked to partner with Visit Omaha last December. Her travel adventures, including her post about Omaha, can be found at picklestravel.com.


This column was printed in the October/November 2018 edition of B2B. To receive the magazine, click here to subscribe.

Keith Backsen is executive director of the Omaha Convention and Visitors Bureau.