November 25, 2012 by
Photography by Bill Sitzmann

“When people are relying on you, you better be prepared to show up with suggestions and a solution and go the extra mile. Leadership is about how you do when things are tough, not when they are easy.”

Tough was the word for 2008, adds real estate developer Jay Noddle. “I was wondering if every decision I made would turn out to be wrong when the economy crashed. We were working in a time of change. Suddenly, there were no experts in our industry…No one to ask because business hadn’t faced extreme economic challenges like those.”

Commitments were met and business improved, says Noddle, who believes his strength is strategic planning.

“Leadership is about how you do when things are tough, not when they are easy.”

“We ask, ‘What do you believe you need? Why do you feel that way? What are the differences between your wants and needs?’ We’re focused on helping organizations think through those decisions and develop a vision and a strategy that will help achieve that vision.”

After returning to his hometown of Omaha in 1987 following 10 years in Denver where he attended college and worked, he founded Pacific Realty. The company turned into Grubb & Ellis/Pacific Realty in 1997 when it became an independent affiliate of the national company. In 2003, he succeeded his father, Harlan Noddle, as president and CEO of Noddle Companies. The company has been involved in 125 office and retail projects coast to coast.

“All we have is our reputation built on what we accomplished,” Noddle says. “We make sure we work within our capabilities.”

20121017_bs_0671-Edit copy

Think Big

Jay Noddle takes on the big jobs. The First National Tower that stretches 40 stories high. One Pacific Place. Gallup headquarters. But his most ambitious project sits in the middle of an historical Omaha neighborhood.

“Aksarben Village is probably as good of an example of collaboration and teamwork as I’ve seen in my career,” says Noddle. “City, county, state, university, neighborhood associations, and bankers came together and said, ‘Let’s do this.’”

The 70-acre property near 67th and Center streets had been transferred by Douglas County to the nonprofit Aksarben Future Trust for development. Noddle was selected as the developer.

Omahans have an affection for the area that goes back to 1921, when the Knights of Ak-Sar-Ben moved its racetrack and colosseum there. The finish line of the racetrack is now the lobby of the Courtyard by Marriott.

“Today, we have a vibrant, popular place woven into the community,” says Noddle, who looks out his office window and sees people walking, biking, and running.

The close vicinity of University of Nebraska-Omaha and College of Saint Mary encourages businesses to locate in the Village, he says. “The schools produce the workforce of the future.  Business and industry are always looking for the best and the brightest. Aksarben Village has opened a whole new world for UNO, which is aspiring to grow to 20,000 students by 2020.”

More development is underway in the Village.

  • Gordmans’ corporate offices will move into a new building near 67th and Frances streets during the first quarter of 2014. The retail chain is another example of why location near the university is a good match for business: Gordmans is active in the design of the UNO College of Business curriculum.
  • Courtyard by Marriott developers will open a Residence Inn in the Village in early 2014.
  • The first opportunity to own housing at Aksarben Village will happen in Summer 2014 at Residences in the Village.
  • More apartments—200—are joining the 400 already at the Village.
  • D.J.’s Dugout will have its own new building in March.
  • Waitt Company will relocate its headquarters to the newly built Aksarben Corporate Center, a joint venture with Waitt and the Noddle Companies.

20121017_bs_0653-Edit copy

Jay at Play

When you look at what Noddle has accomplished, you ask, “When does he have time for a life?” As it turns out, he makes plenty of time for family and fun.

His youngest, Aaron, 13, attends eighth grade. Sam, 19, attends the University of Miami.  Rebecca, 21, is studying social work at UNO.

“I’m a soccer dad. And I like to cook.” Noddle also enjoys golfing, scuba diving, and running and describes himself as “a big car guy.”

With a busier schedule, the Husker fan has had to subdue his Big Red fever. “I was a road warrior for the Huskers…Never missed a game, home or away.”

“When we work creating places and activities, whether a park or a ballpark, people will come out of their buildings and interact.”

His wife, Kim, started a new business this year—The Art Room in Rockbrook Village. The former District 66 art teacher offers classes and workshops. “It’s been a dream of hers as long as I’ve known her. She’s loving it,” says her proud husband.

Noddle joins volunteer organizations by looking for a connection to his interests.

He serves on the UNMC board of advisors and supports the Eppley Cancer Center (“My father had cancer”). He has been president-elect and president of the Jewish Federation of Omaha (“That is our culture”) and is a trustee of the University of Nebraska Foundation.

Omaha by Design is a special interest. “People think of sustainability as a liberal thing. But it’s not just recycling and green buildings. Sustainability promotes healthy living…Promotes interaction between people. When we work creating places and activities, whether a park or a ballpark, people will come out of their buildings and interact.”

“We work around the country, and Omaha is a special place,” says Noddle. “Unless you get beyond our borders, you don’t realize that.”