There’s a dazzling, eye-catching photo that adorns the bare-bones brick wall inside the photography studio at 1820 Vinton St.
A lovely girl sits in a deep-blue cloud of a dress, highlighted by silver accents. In the background, the grayish sky is streaked with pink-gold clouds. It’s a striking image, and an excellent example of the kind of work one can expect from the gentlemen of Elite, a boutique photography studio based in the historic Vinton Street Business District in South Omaha.
Elite’s Bernardo Montoya and Eric Gutierrez are an impressive pair. Montoya is dressed impeccably in light, subdued colors and wearing a fedora, a signature look for him. Gutierrez, on the other hand, is wearing a simple black T-shirt with dark blue jeans and a rust-colored vest, his brown, gray-streaked hair pulled back from his face.
Despite their contrasting appearances, it’s clear these business partners have an inspiring, deep, mutual respect for one another.
The two met about six years ago at an Omaha Police Department holiday event Montoya organized. At the time, Gutierrez was working in construction, but had long been interested in taking pictures.
“Photography has been a hobby for—the last 20 years,” he says, somewhat questioningly, chuckling a little.
After discovering Gutierrez was an amateur photographer, Montoya asked if he would like to volunteer his services for some of the events Montoya put together. Eventually, they were getting asked to do so much side work, they decided they should try to really make a go of it and invest in themselves and their talent.
Initially, the two worked out of Gutierrez’s Elkhorn home, using his living room, dining room, and kitchen as studio space. But about two years ago, they started working on their brick-and-mortar studio on Vinton Street.
Montoya says when they moved into the space, it was in “awful” shape, so they immediately started renovating.
“Walls were demolished, the false ceiling was removed, original floors were salvaged, and a new bathroom was built,” he says. “Every day we want to continue making modifications.” He said their next project is the façade.
Renovations aside, the neighborhood itself seems like the perfect place for Elite Photography. The developing business fits right in with the community’s burgeoning art scene, and they couldn’t be happier with their location. Montoya says it’s a great neighborhood with incredible potential that he believes the city plans on developing.
Gutierrez agrees: “I think that this street opens a door to, not just the Hispanic community, but to the community in general.”
“I never imagined the possibility of having a photography business like this, because I am a graphic designer,” Montoya said. He previously worked as a reporter in Mexico and in the U.S., taking pictures for articles and other projects as a part of his job. “But this was not my priority,” he says. “I discovered my passion for photography talking with Eric.”
Though Gutierrez had initially chosen a more cautious path, the passion had been there since he was young.
“At some point, when I was going to college, I told my mom that I wanted to be a photographer. She said, ‘No, don’t do that. Just do it as a hobby.’ And that was a mistake,” he says. “I always talk with parents about that. I tell them, you know, you’ve got to encourage your kids to do whatever they want.”
Fortunately, Gutierrez and Montoya have many opportunities to speak with and encourage parents, thanks to a partnership with Omaha Public Schools and the many high school senior and quinceañera photos they do.
Montoya says his inspiration and motivation comes from the looks on peoples’ faces when they first see how they look in their photos.
“We are talking about dreams, the dreams of the people,” he says. “When they talk to you and say, ‘I want to take a beautiful picture…I want to see a picture where I feel beautiful,’ it’s more than taking a simple picture. It’s making a connection with a person—seeing what they want.”
Making those dreams come true is their goal. Which makes perfect sense, since that’s what they seem to have done for each other, something that is very clear when they talk about their life’s work.
“I always say Bernardo was like an angel for me,” Gutierrez says, “because I didn’t know if I was going to do this for a living.”
But while they’ve been fortunate to find each other and develop a successful business, Montoya and Gutierrez have faced plenty of challenges, including Montoya’s recent diagnosis of a rare form of cancer—stage 2 soft tissue sarcoma.
In his typical, always-moving-forward style, Montoya is not letting the disease slow him down.
“Now I can see life with a different color,” Montoya says. “Yes, I have cancer, but it’s like I have the flu. I’m OK right now. I don’t know what will happen with me tomorrow. But you never know what will happen tomorrow—or in a couple of weeks.”
Instead, he says he’s using the diagnosis as a reminder to enjoy life, and his family, friends, work, and the connections he makes with
“I don’t want to think any bad things,” Montoya says. “I have a future, a plan. I know what I want. I have dreams and I am working toward my dreams.”
This article was printed in the May/June 2017 edition of Encounter.