Women Are the Life of the Party

November 22, 2017 · Posted In: B2B Magazine, Business, In the Office

No name badges. No paint on a door. No hot mics. Small details like these are “throw-up moments” for some of the employees of Planitomaha. Moments when something bad or out of the ordinary happens […]

Reducing the Potential for Stereotype Threat

Posted In: B2B Magazine, Business, Opinion

The number of women in leadership roles has increased. In 1995 there were no female CEOs of Fortune 500 companies; in the first quarter of 2017, there were 27, according to Pew Research Center. Researchers […]

Women in the 21st Century Workforce

Posted In: B2B Magazine, Business, Opinion

Women represent one of the largest groups in the workplace today. Interestingly, traditional workplace policies and practices are not winning over the most talented women. New research reveals creating flexible work policies and fostering a […]

Happy Thanksgiving

ASID 2017 Commercial Award

Posted In: B2B Magazine, Business, Publications

The Nebraska/Iowa Chapter of the American Society of Interior Designers recently announced the winners of their annual design contest. Jessica Lindersmith of US Properties won Gold for this space, designed for The Tap Room at […]

Would You Do It If Your Life Depended On It?

Posted In: B2B Magazine, Business, Opinion

I was doing some in-house training for a client recently where we were discussing the elements of success and how can we achieve greatness in sales. This is often a hard conversation if we are […]

Reflections On Reflecting

Posted In: B2B Magazine, Business, Opinion

In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of advertising that is ultra-sincere yet utterly devoid of brand […]

Showing Mercy

Posted In: B2B Magazine, Business, Leaders

Caroline Hinrichs took her marketing, branding, business development, and sales experience and kicked it up a few notches. She co-founded Omaha’s first experiential marketing firm, where consumers participate directly in a marketing program. She has […]

100 Women, 10,000 Possibilties

Posted In: B2B Magazine, Business, Business Profiles

When the weather reached 91 degrees on July 18 last summer, many people didn’t think of anything other than cool drinks and swimming pools. Amy Dorton and 59 other women were thinking of something else—specifically, […]

Rose-Colored Glasses and Sweaters

Posted In: B2B Magazine, Business, People On the Rise

If a mobile business worked for tacos and sliders, why can’t it work for clothing? In less than a year, Jill Dudzinski has made a name for herself launching Hello Ruby Mobile Boutique in Omaha. […]


 
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