Reflections On Reflecting

November 22, 2017 · Posted In: B2B Magazine, Business, Opinion

In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of advertising that is ultra-sincere yet utterly devoid of brand […]

Women Mean Business

Posted In: B2B Magazine, Business, Opinion

Omaha’s tourism industry has come a long way since the Windsor Hotel, a three-story brick building constructed in 1885 in the Old Market, welcomed railroad workers coming into the city’s train station. The Windsor was […]

From the Editor

Posted In: B2B Magazine, Business, Opinion

I recently told a colleague the story of how Carmen Clark, former administrative assistant at Make-A-Wish Foundation, told me several times that she was always surprised when she saw me, because she thought of me […]

The Importance of Being Less Earnest

August 24, 2017 · Posted In: B2B Magazine, Business, Opinion

Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist, or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut […]

Growing Companies for Life

August 23, 2017 · Posted In: B2B Magazine, Business, Opinion

Isn’t it interesting to think about company longevity? I remember hearing that if a small firm can make it seven years then it has a good chance of surviving and prospering. I think this is […]

Open Offices—A Thing of the Past?

Posted In: B2B Magazine, Business, Opinion

Since the height of the “cube“ in the 1990s, many companies have lowered panel heights to create more open, collaborative spaces. The added benefits, for the company, are that they conserve space, reduce costs, and […]

Get Up Off Your Knees

Posted In: B2B Magazine, Business, Opinion

Stop begging for business. Stop running around doing everything the prospect asks you and sending thank you cards and trinkets because you think all of that extra-mile activity will get you sales. Stop sending out […]

Don’t Leave Hiring up to Chance

Posted In: B2B Magazine, Business, Opinion

Hiring the right people is critical to an organization’s success. A poor hiring process can lead to increased turnover, poor work performance, decreased morale, worker compensation claims, and decreased customer satisfaction and loyalty. Hiring the […]

Omaha Tourism—A Legacy Business

Posted In: B2B Magazine, Business, Opinion

Visit Omaha, Omaha’s official tourism authority, turns 37 this year. While not a milestone birthday per se, Omaha tourism has certainly seen milestones through the years. The CVB was created in 1980 as a department […]

Omaha Legacies

Posted In: B2B Magazine, Business, Opinion

Omaha is home to many long-standing companies. One of the first two companies in Omaha that is still in existence, NP Dodge, was created in 1855. Sean Robinson spoke with NP Dodge and two other […]