Women’s Impact on Tourism

December 20, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

Who makes the travel decisions in your family? I am betting the majority of you will answer, “I do” (if you are a woman) or “my wife/girlfriend does” (if you are a man). It is […]

The Golden Rule of Marketing

Posted In: B2B Magazine, Business, Opinion, Publications

There is no shortage of bad marketing to lampoon, nor is just a small amount of it targeted at women. When writing this column, I worried that some readers (not you, of course) might take […]

Aging in the Office

October 13, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

The older workforce is continuously growing. By 2022, the number of workers over the age of 54 is projected to increase by nearly 40 percent, due largely to baby boomers working past typical retirement age. […]

Omaha Tourism Trivia

August 26, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

With the College World Series and U.S. Olympic Swim Trials in the city this past summer, out-of-town visitors were front and center, but do you know how many out-of-towners visit Omaha during a typical year? […]

The 2016 Misery Olympics

Posted In: B2B Magazine, Business, Opinion, Publications

I love the term “Misery Olympics” and wish I’d thought of it first. Google it and you will get “about 660,000” results, but who has time to get to the bottom of that rabbit hole? […]

Local Need Not Equal Yokel

August 4, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show, and Get Smart on the local UHF channel. Which means most of the commercials interrupting my […]

Trust Issues

August 3, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

The data is overwhelming. Employee retention depends on one question: Do team members trust their team leader? In a virtually full-employment market like Omaha, trust is obviously an issue worth discussing. Trust doesn’t just determine […]

The Secret Sauce of Super Success

July 26, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

I hope the overly alliterative title tipped you off that I will not, except possibly in jest, divulge the recipe to any sort of magical marketing elixir (patent pending). And it is not because I’m […]

Your Brand vs. The World

April 26, 2016 · Posted In: Business, Opinion

Do you know who your competition is? This is not a trick question. Nor am I expecting you to answer in the negative (although if you did I’d like to interview for that CMO position […]

Retaining Your Rock Stars

December 22, 2015 · Posted In: B2B Magazine, Business, Opinion, Publications

The fastest way for companies to drive away rock star talent is well documented: micromanage them. To retain them forever? Also well documented: coach them. Well documented by whom, you ask? None other than two […]


 
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