Reducing the Potential for Stereotype Threat

November 22, 2017 · Posted In: B2B Magazine, Business, Opinion

The number of women in leadership roles has increased. In 1995 there were no female CEOs of Fortune 500 companies; in the first quarter of 2017, there were 27, according to Pew Research Center. Researchers […]

Women in the 21st Century Workforce

Posted In: B2B Magazine, Business, Opinion

Women represent one of the largest groups in the workplace today. Interestingly, traditional workplace policies and practices are not winning over the most talented women. New research reveals creating flexible work policies and fostering a […]

Would You Do It If Your Life Depended On It?

Posted In: B2B Magazine, Business, Opinion

I was doing some in-house training for a client recently where we were discussing the elements of success and how can we achieve greatness in sales. This is often a hard conversation if we are […]

Reflections On Reflecting

Posted In: B2B Magazine, Business, Opinion

In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of advertising that is ultra-sincere yet utterly devoid of brand […]

Women Mean Business

Posted In: B2B Magazine, Business, Opinion

Omaha’s tourism industry has come a long way since the Windsor Hotel, a three-story brick building constructed in 1885 in the Old Market, welcomed railroad workers coming into the city’s train station. The Windsor was […]

From the Editor

Posted In: B2B Magazine, Business, Opinion

I recently told a colleague the story of how Carmen Clark, former administrative assistant at Make-A-Wish Foundation, told me several times that she was always surprised when she saw me, because she thought of me […]

The Importance of Being Less Earnest

August 24, 2017 · Posted In: B2B Magazine, Business, Opinion

Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist, or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut […]

Growing Companies for Life

August 23, 2017 · Posted In: B2B Magazine, Business, Opinion

Isn’t it interesting to think about company longevity? I remember hearing that if a small firm can make it seven years then it has a good chance of surviving and prospering. I think this is […]

Open Offices—A Thing of the Past?

Posted In: B2B Magazine, Business, Opinion

Since the height of the “cube“ in the 1990s, many companies have lowered panel heights to create more open, collaborative spaces. The added benefits, for the company, are that they conserve space, reduce costs, and […]

Get Up Off Your Knees

Posted In: B2B Magazine, Business, Opinion

Stop begging for business. Stop running around doing everything the prospect asks you and sending thank you cards and trinkets because you think all of that extra-mile activity will get you sales. Stop sending out […]


 
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