The Genetics of Speed

September 17, 2018 · Posted In: B2B Magazine, Business

The family that accelerates from 0-60 in under 3 seconds together stays together. That observation holds true for at least one area father-son duo, Drs. Kam and Max Chiu. They are both radiation oncologists (Kam […]

Beating Marketing FOMO

May 15, 2018 · Posted In: B2B Magazine, Opinion

I may not be Nostradamus, Jeane Dixon, or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both […]

The Relentless Pursuit Of Concision

March 23, 2018 · Posted In: B2B Magazine, Business

As an ad nerd, I love a good tagline. Think different. Just do it. But taglines (or slogans if you call pop “soda”) are tricky things. They’re easy to get wrong—easier than most everything else […]

Invest In Yourself

January 19, 2018 · Posted In: B2B Magazine, Business

There is nothing easy about running a business. But if keeping going is akin to spinning grandma’s good china while juggling flaming knives as you tame a coterie of ill-tempered badgers with little more than […]

Reflections On Reflecting

November 22, 2017 · Posted In: B2B Magazine, Business, Opinion

In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of advertising that is ultra-sincere yet utterly devoid of brand […]

The Importance of Being Less Earnest

August 24, 2017 · Posted In: B2B Magazine, Business, Opinion

Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist, or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut […]

Design Needs Language Needs Design

May 20, 2017 · Posted In: B2B Magazine, Business

In 2009, filmmaker Doug Pray released Art & Copy, a feature-length documentary that, according to IMDb, aimed to reveal “the work and wisdom of some of the most influential advertising creatives of our time.” Having […]

The Brand Brief

February 23, 2017 · Posted In: B2B Magazine, Omaha Magazine, Opinion

I have good news and bad news. The good news is that greatness is a state of mind. The bad news is that others’ minds decide your state. As with many things in life, this […]

The Golden Rule of Marketing

December 20, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

There is no shortage of bad marketing to lampoon, nor is just a small amount of it targeted at women. When writing this column, I worried that some readers (not you, of course) might take […]

Local Need Not Equal Yokel

August 4, 2016 · Posted In: B2B Magazine, Business, Opinion, Publications

As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show, and Get Smart on the local UHF channel. Which means most of the commercials interrupting my […]


 
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