August 26, 2016 by
Photography by Bill Sitzmann

Johnny Rodgers turned 65 this year. He looks great. The 1972 Heisman Trophy winner and Husker football legend is also busy. He likes it that way.

“Well, I think that retiring, to me, is being in the position to do the things you want to do. I don’t think that retiring is getting somewhere and doing nothing,” Rodgers says. He then adds with a chuckle: “The law of use says, ‘If you don’t use it, you lose it.’ And I’ve found that a lot of people, as soon as they retire and start doing nothing, they die.”

Rodgers is far from retired…and he’s aiming to live to age 100. He works as vice president of new business development for the U.S. and Canada at Rural Media Group Inc., which operates both RFD-TV (the huge rural-focused television network) and Rural Radio on SiriusXM. He also recently published a book and audio book, titled, Ten Minutes of Insanity. The self-help book and audiobook provide insights into moments when a person can “mess themselves up” or “set themselves up.” Rodgers speaks from youthful personal experience coupled with an older man’s perspective.

Referring back to his college years, a “mess yourself up” situation is “like the gas station fiasco that I was involved with,” he says. The opposite, positive kind of moment is “like the punt return against Oklahoma. You’ve got to be pretty insane to stand back there and wait for them to come.” He adds that each scenario “presents dramatic results, just in a different way.”

Johnny-Rodgers1Rodgers has a website in the works (which should be live this fall) aimed at providing help and perspective to business leaders, entrepreneurs, and athletes. “What I really want to do is to help athletes—professional athletes of football, basketball, baseball, all of them—transition from sports to public speaking,” he says. “And to be able to set up mechanisms for them to be able to tell their stories.”

Denny Drake, who has worked with Rodgers for more than 20 years on a variety of charitable and business projects, says Rodgers has always been open to trying new ideas, and to receiving critiques and wisdom from others. Drake is the president and CEO of the marketing company Performance Solutions Worldwide. He is also connected to the Jet Award (named after Rodgers), which honors the top return specialist in college football, and the Johnny Rodgers Youth Foundation. Rodgers serves as the youth foundation’s president; Drake is its CEO.   

“Johnny is a really good idea guy. He’s a good visionary of things,” Drake says. The two men are also working together on Authentic Collegiate Jeans, a venture to provide jeans with school and university logos that should launch this fall.   

With all that is going on in his life, Rodgers says he remains thoughtful about maintaining himself, too. When he was young man, it was about being a high-caliber athlete. Now, it is about being a quality person. He’s a fan of fish and organic chicken, but might only eat one traditional meal a day. For additional nutrition, he consumes kale and greens, frozen cherries and blueberries, and other healthy foods in liquid form in the morning, and fruit or protein bars in the afternoon, prior to dinner. He also tries to drink at least a half a gallon of lemon water every day. 

Rodgers plays tennis, golf, and racquetball weekly, and plays at a higher level now after having knee replacement surgery this past year. Rodgers says (with a smile) that 60 is the new 40.

“At 60, you’re smarter than you’ve ever been,” he says.  “And at 20, you’re about as dumb as you’ve ever been.”


Johnny Rodgers has long been known for his unique take on many subjects. Below are some of his quips to reporter Tim Kaldahl.

On Mike Riley, the University of Nebraska’s head football coach:
“Mike is probably a mix between Osborne and Devaney, as I see it.”

On the future of Nebraska football:
“I think our future is so bright that we’ve got to wear shades.”

On current concerns about the safety of football:
“I can’t think, overall, that it’s any more dangerous than it always has been, and I think that that risk factor is what people liked all the time. The possibility that, you know, you could get jacked.” (Rodgers chuckles.)

On good habits for life:
“And you don’t want a habit that’s taking you down. You want to create the type of habits that build you up, so you have to make a change.”

On staying mentally focused and goal setting:
“Thoughts are not just things. Thoughts are the cause of things. So if you can hold a thought long enough, you can have it.” 


Visit thejetaward.com for more information. Sixty-Plus

More from Omaha Magazine