May 25, 2013 by
Photography by Bill Sitzmann

When Coco Chanel returned from a luxurious vacation in 1929, she declared “The 1929 girl must be tanned,” starting a beauty revolution that changed the sun-kissed look from being a sign of working-class status to chic, wealthy fashionista. Surprisingly, this trend has stuck around for nearly 85 years and has only grown as a desired beauty trait among women (not to mention its growth as a major cash-cow for the beauty industry).

The problem is more and more women are getting skin cancer while trying to achieve this look, even those in their early 20s who should barely have had time to damage their skin. With too much natural sun exposure, as well as tanning booth UV exposure, this beautiful look seems a little too dangerous. But as it’s the time of year again for swimsuits, women are lining up to get that perfect tan.

So how can we get the bronzed look without actually harming our skin?

If you’re attempting your own self-tanning experience, try Here Comes the Sun™ ($28), one of the many Philosophy skin care products available at Sephora in Village Pointe Shopping Center. According to Sephora’s website, “This self-tanner provides a sun-inspired golden glow within hours of application while an amino acid complex helps firm and tone for smooth, healthy-looking skin. The oil-free, streak-free formula is easy to apply for even, mistake-proof coverage. Skip the sun, and go for the glow.”

Cheaper options—like Jergens Natural Glow, L’Oreal Sublime Bronze, or Sally Hansen Airbrush Leg—usually range from $7-15 and are available at Walgreens, Target, or Walmart. But always read the product reviews first! While these products will save you money, they can sometimes spread unevenly or leave your hands, arms, knees, ankles, and feet looking too brown or awkwardly orange. A few minutes of online reading can be the difference between countless hours of frustrated scrubbing in the shower and a thrifty, beautiful glow.

If you don’t trust your own handiwork to get the desired effect, most local tanning salons have spray-on tanning available. Best of Omaha® winner Ashley Lynn’s Tanning, which has 11 locations in Omaha, is known for its “sunless tan” spray-on tanning.

A “sunless tan” at Ashley Lynn’s only takes a few minutes. Clients can go fully nude or wear swimsuits. Single sessions cost $30, but the tanning salon currently has a $39 special for three sessions.

“We use the VersaSpa spray tan booth,” says Dana Morinelli, director of marketing with Ashley Lynn’s. “There’s a clear treatment and a bronzer treatment. The bronzer is topical. [It] washes off so you can see it right away. Both are composed of skin-firming agents to give you long-lasting color.” Morinelli adds that the color in the clear treatment develops four to eight hours after the session, and both treatments usually last about five to seven days, depending on skin type and daily skin care routines.

Though the bronzer treatment isn’t recommended if you’re getting a quick spray-on tan during your lunch break before heading back to the office, Morinelli assures that the treatments are water-soluble, so clothes won’t be stained.

“If you’re looking for quick color with fewer sessions, then [sunless tan] is perfect. It’s completely cosmetic, and it gives you that immediate tan,” says Morinelli.

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