February 25, 2013 by
Photography by Bill Sitzmann

Seth McMillan, is a self-proclaimed “accounting nerd” by day at Infogroup and by night he’s owner and renaissance man of the quirky downtown men’s boutique McLovin on 10th and Mason streets.

McMillan considers himself an intense and multifaceted person, which definitely lends itself to his careers in two vastly different fields. “I am an economics nerd, and I like to read biographies, but I also like to watch stupid teen comedies, and I enjoy people. I think you just need a bit of different things in your life.”

Having his hand in a multitude of pots is something McMillan says is not a new lifestyle for him. “Work is great, and the store is off to a good start, and I’m happy, but it’s a struggle to balance. It’s hard work, but at the same time it’s really fun.”

Originally from East Tennessee, the University of Memphis graduate studied both accounting and music. He earned his stripes in accounting at PricewaterhouseCoopers firm in Atlanta before being recruited to act as Director of Revenue Accounting at Infogroup here in Omaha.

His path to Omaha wasn’t intentional, McMillan says. “I knew that I wanted to have a segue job into being an entrepreneur. I saw that I could do all these things in my current job that would help me get the skills I need while I’m figuring out my segue.”

McMillan gives big compliments to his boss at Infogroup for allowing him these opportunities to pursue his passions. “I think he’s very progressive and sensitive to unique situations…and he has a really high tolerance.”

“I didn’t know retail, but what I do know is fun, and I do know how to engage people.”

Since moving to Omaha in June of 2011, McMillan has settled in nicely. “In January [of last year] was when things really started cooking. I bought a truck, a piano, and my partner came into my life. All of these things I’ve always wanted started happening.”

McMillan says he also fulfilled a life-long passion of being an entrepreneur with McLovin. “I had never had an interest in retail prior. It was principal, supply, and demand. I didn’t know retail, but what I do know is fun, and I do know how to engage people.”

Brian Williams, a friend of McMillan’s and one of his best customers, says it’s his personality and passion that have made his transition into his jobs as well as into the community so smooth and rewarding. “It’s his drive more than anything. He puts in a lot of hours, and I don’t know how he does it,” Williams says.

“One of my mottos is whatever you do, add value,” McMillan says. That seems to be his plan not only for his career but as a larger plan for Omaha.

McMillan says that down the road, he hopes to help brand the area south of the Old Market, where his shop lies, as well as brand Omaha as a whole. “We need to recruit more young professionals here, so they don’t move to Chicago, Denver, New York, or Los Angeles. The way to do that is to do cool things here. We need to have fun, and we need to invite more people to the party.”

“He’s not afraid of new challenges like bringing a new business to Omaha,” Williams says. “He’s very driven and outspoken.”

McMillan says what he wants to do is simple. “If I can help take care of people’s needs along with helping elevate Omaha’s cool-factor, it’s enough for me. At the end of the day, it’s about having fun.”

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